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Copyright 1934, by
American Type Founders Sales Corporation
300 Communipaw Avenue
Jersey City. N.I.
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INDEX
A PAGK
Adonis 123
Agency Gothic 164
Agency Gothic Open 166
Alternate Gothic No. 1 168
Alternate Gothic No. 2 169
Alternate Gothic No. 3 170
American Backslant 9
American Text 166
Announcement Roman 126
Announcement Italic 127
Antique Shaded 144
Bank Gothic Bold 140
Bank Gothic Light 140
Bank Gothic Medium . 140
Bank Gothic Condensed Bold 141
Bank Gothic Condensed Light 141
Bank Gothic Condensed Medium 141
Baskerville Roman 93,192 196
Baskerville Italic 93. 192-196
Benton 9
Bernhard Booklet 48f 193-196
Bernhard Booklet Italic 49, 193-196
Bernhard Fashion 50
Bernhard Gothic Extra Heavy 47
Bernhard Gothic Heavy 46
Bernhard Gothic Light 44, 192-197
Bernhard Gothic Light Italic . . . . 45, 192-197
Bernhard Gothic Medium 42
Bernhard Gothic Medium Italic 43
Bernhard Tango 9
Blair 142
Bodoni 18,192197
Bodoni Italic 19,192-197
Bodoni Bold 22
Bodoni Bold Italic 23
Bodoni Book 20,192-196
Bodoni Book Italic 21. 192-196
Bodoni Open 17
Body Type 192197
Bookman Oldstyle 94, 192197
Bookman Italic 95, 192-197
Boul Mich 160
Bradley Ultra Modern Initials 206
Brandon 131
Broadway 158
Broadway Condensed 159
Broadway Monogram Initials 200
Bulletin Typewriter 190
Bulmer Roman 60, 192-196
Bulmer Italic 61.192 196
L/alligraph Initials 203
Camelot Oldstyle 123
Canterbury 59
Card Light Litho 131
Caslon Bold 70
Caslon Bold Italic 71
Caslon Bold Condensed 72
Caslon No. 540 64. 192 196
Caslon Italic No. 540 65,192196
Caslon Italic Swash Characters 66
Caslon Oldstyle No. 471 62,192 196
Caslon Oldstyle Italic No. 471 .... 63. 192196
Caslon Oldstyle No. 472 62
Caslon Openface 67
Caslon Quaint Characters 63
Century Bold 90
Century Bold Italic 91
Century Bold Condensed 92
Century Catalogue 85, 192 196
Century Catalogue Italic 85, 192196
Century Expanded 88,192-197
Century Expanded Italic 89, 192-197
Century Oldstyle 82,192-197
Century Oldstyle Italic 83,192197
Century Oldstyle Bold 84
Century Schoolbook 86, 192 197
Century Schoolbook Italic 86.192197
Century Schoolbook Bold 87
Cheltenham Oldstyle 104
Cheltenham Italic 105
Cheltenham Bold 108
Cheltenham Bold Italic 109
Cheltenham Bold Condensed 110
Cheltenham Bold Extended 112
Cheltenham Bold Extra Condensed . . . .111
Cheltenham Medium 106
Cheltenham Medium Italic . 107
Cheltenham Wide 113
Civilite 128
Cloister Black 155
Cloister Oldstyle 76. 192197
Cloister Initials 206
Cloister Italic 77.192 197
Cloister Bold 80
Cloister Bold Italic 81
Cloister Lightface 78. 192-196
Cloister Lightf ace Italic 79.192196
Cochin 100
Cochin Italic 100
Comstock 143
Condensed Title Gothic No. 11 171
Cooper 1 14
Cooper Italic 115
♦ PAGK
Cooper Black 116
Cooper Black Italic 117
Cooper Hilite 118
Copperplate Gothic Bold 139
Copperplate Gothic Condensed Heavy ... 137
Copperplate Gothic Condensed Light ... 137
Copperplate Gothic Heavy 136
Copperplate Gothic Heavy Extended ... 138
Copperplate Gothic Italic 139
Copperplate Gothic Light 136
Copperplate Gothic Light Extended .... 138
JJella Robbia 124
Diamond Combination Monograms .... 198
iliagle Bold 163
Elite Monogram Initials 199
Engravers Bodoni 130
Engravers Bold 129
Engravers Old English 154
Engravers Roman 129
Engravers Shaded 143
Engravers Text 150
Extra Condensed Title Gothic No. 12 ... 172
fifth Avenue Initial Frames 200
Fifth Avenue Monogram Initials 200
Franklin Gothic 174
Franklin Gothic Italic 175
Franklin Gothic Condensed 176
Franklin Gothic Extra Condensed 177
Freehand 153
VJallia 121
Garamond 28,192196
Garamond Italic 29. 192-196
Garamond Bold . 30
Garamond Bold Italic 31
Garamond Open 27
Georgian Initials 202
Gothic Nos. 620-526 182
Gothic No. 644 . 180
Gothic No. 545 181
Gothic No. 578 179
Gothic Condensed No. 521 183
Gothic Condensed No. 624 182
Gothic Condensed No. 529 184
Gothic No. 11, Condensed Title 171
Gothic Condensed Title No. 117 178
Gothic No. 12, Extra Condensed Title ... 172
Gothic, Lightline 189
Gothic, Lightline Title 189
Goudy Oldstyle 32, 192- 197
Goudy Italic 33,192-197
Goudy Bold . 36
Goudy Bold Italic 37
Goudy Catalogue 34, 192 197
Goudy Catalogue Italic 35, 192- 197
Goudy Cursive 40
Goudy Handtooled 38
Goudy Handtooled Italic 39
Goudytype 41
Gravure 101
Greeting Monotone 153
-Hobo 157
Hollywood 161
Hollywood Combination Initials 200
Initials . .66.67,103,201-206
Bradley Ultra Modem Initials 206
Calligraph Initials . 203
Caslon Italic Swash Characters 66
Cloister Initials 206
Georgian Initials 202
Liberty Initials 201
Raleigh Initials 103
Ransom Shaded Initials 67
Stationers Initials 202
University Initials 203
Vanity Initials 204.205
Vogue Initials 201
Invitation 133
Invitation Shaded 133
J umbo Typewriter 190
xVeynote 51
AJiberty 125
Liberty Initials 201
Lightline Gothic 189
Lightline Title Gothic 189
Litho Roman 132
Modern Roman No. 64 192-196
Modem Roman No. 64 Italic 192-196
Monograms :. , 198-200
Broadway Monogram Initials 200
Diamond Combination Monograms . . . 198
Elite Monogram Initials 199
Fifth Avenue Initial Frames 200
Fifth Avenue Monogram Initials .... 200
Monograms — Continued pac:k
Hollywood Combination Initials 200
Newport Monograms 199
Princess Combination Monograms .... 199
Virkotype Combination Monograms ... 198
Virkotype Frames 198
Virkotype Tint Blocks 198
VH ew Caslon 68
New Caslon Italic 69
Newport 167
Newport Monograms 199
News Gothic 186
News Gothic Condensed 187
News Gothic Extra Condensed ..... 188
Nicolas Cochin 98
Nicolas Cochin Italic 99
Nubian 120
Othello 9
Paramount 73
Parisian 122
Park Avenue 16
Parsons 119
Pericles 11
Piranesi 12. 193196
Piranesi Italic 13, 193-196
Piranesi Bold 14
Piranesi Bold Italic 15
Poster Gothic 186
Princess Combination Monograms 199
rtailroad Gothic 173
Raleigh Cursive 102
Raleigh Gothic Condensed 166
Raleigh Initials 103
Ransom Shaded Initials 67
Rivoli 74
Rivoli Italic 75
Roman No. 510. 192-196
Roman No. 610 Italic 192-196
Roman No. 524 192
Roman No. 524 Italic ... 192
Roman No. 527 192
Roman No. 527 Italic 192
Romany 10
Rosetti 162
Royal Script 146
Ocotch Roman 96,192197
Scotch Roman Italic 97t 192197
Schoolbook Oldstyle 87, 192- 197
Shadow 9
Shaw Text 152
Stationers Initials 202
Steelplate Gothic Shaded 142
Stymie Bold 56
Stymie Bold Italic 57
Stymie Elongated Characters 68
Stymie Light 64,192197
Stymie Light Italic 55, 192-197
Stymie Medium 52
Stymie Medium Italic 63
lhermo 135
Tower 9
Typewriter Faces 190, 191
American Typewriter lyi
Bulletin Typewriter 190
Elite Oliver Typewriter 191
Elite Underwood Typewriter 191
Jumbo Typewriter iyo
New Model Elite Remington Typewriter . 191
New Model Remington Typewriter . _ 191
New Model Underwood Type writer ... 191
Remington Typewriter No. 2 191
Reproducing Typewriter 191
Ribbon face Typewriter 191
Silk Remington Typewriter 191
Standard Typewriter 191
Underwood Typewriter 191
Typo Roman 134
Typo Roman Shaded 134
Typo Script ... 146
Typo Script Extended 146
Typo Shaded M8
Typo Text 149
Typo Upright 147
Typo Upright Bold 147
U ltra Bodoni 24
Ultra Bodoni Italic 25
Ultra Bodoni Extra Condensed 26
University Initials 203
Vanity Initials 204, 205
Virkotype Combination Monograms .... 198
Virkotype Frames 198
Virkotype Tint Blocks 198
Vogue Initials 201
Waldorf Text 149
Wedding Text 161
American lype rounders
Sales Corporation
-Location of ibelung ^Blanches
BOSTON. MASS *7o Congu» Stutt
NEW YORK CITY . . . ,o, €a*t ZTwtnty-Mh Stutt
PH I LADELPH I A. PA. . Qhittttnih and Chtnu Stutu
BALTIMORE. MD ,«*, South JUovet Stutt
BUFFALO. N.Y 3a7 Washington Stutt
PITTSBURGH. PA ^5 &<nn JUhm
CLEVELAN D.OHIO . . . ,*3, Suptuot Jlvtnu*
CINCINNATI. OHIO 6*6 JMaut Stutt
ATLANTA. GA .<,* Cental jUw, «S. rfl>
CHICAGO. ILl 5,9 West ^iomot Stutt
DETROIT. MICH 557 <«'„* Xaxntd Stutt
WASHINGTON. D. C. . . *.« 31 Stutt, VI W
ST. LOUIS. MO %nlh and Walnut StutU
MILWAUKEE. WIS. . . . 6o7 VUth Stcond Stutt
MINNEAPOLIS. MINN. . . «a* SvhiiiA Stutt, South
KANSAS CITY. MO 9J9 Wyandotu Stutt
DENVER. COLO. ...... ,35, Stout Stutt
PORTLAN D, ORE. . . . ,,5 S. lW. iFouuh .Avtnut
SAN FRANCISCO. CAL. . . . 5oo JUatd Stutt
VANCOUVER. B. C 57, Jdmilhn, Stutt
SEATTLE, WASH. . . 'Wt%tt\n lAotnut and Columbia
DALLAS. TEXAS .... 600 South «. Akaxd Stutt
LOS ANGELES, CAL. . ana South Xos Jbnqtltt Stutt
The Price of This Book is Two Dollars
PREFACE
During the last decade there has been a period of experimental effort in typography the
influence of which at times has carried us a long way from the traditional past. Older rigid
notions of classifications limiting a type face to certain definite kinds of use have been largely
discarded. Script types that once were confined to stationery and society printing are now
appearing even in newspaper advertisements in daring association with bold-face letters.
This period of search for a new style of expression in type has been one of intense activity
in type founding. New series have been added to those shown in our former catalogues
and the range of many of the others increased by the addition of one or more new sizes.
This has meant the cutting of many thousands of matrices, increasing the total number of
series that have been currently offered to more than six hundred.
With the increasing demand for new designs and the shifting of interest from many older
ones, it has been necessary to reappraise our entire line to keep the number of type faces
within reasonable manufacturing limits. Many of the older standard series continue to show
steady sales attesting to the soundness of their design and their usefulness in general printing.
There are many others of less common need which have a place that nothing else will fill.
Their inherent beauty requires their retention on the basis of intrinsic merit alone. Some-
thing over two hundred designs have been selected and are shown on the pages of this
catalogue. In this group are ideal faces for every practical use in modern printing.
Where thousands of items are involved, the carrying of adequate stocks presents a
complex problem to any manufacturer. Every effort will be made to keep at each of our
countrywide Branches adequate stocks of the designs shown on the following pages. Older
faces not shown in this book will continue to be available but possibly will require slightly
longer time for delivery as stocks of them at Branches when exhausted may not be renewed.
No TYPE specimen book can ever be complete in the strictest sense. As the printing pro-
ceeds, new designs enter the early stages of preparation. Alphabets from leading artists and
from our own pre-eminent staff of designers are being continually studied in the effort to
anticipate style trends. Designing of new type faces has a strong promotional value for the
printer as well as the type founder because the enormous use of printed matter of every
kind requires variety of style. If a printer of today is to retain his clients he must be able
to develop typographically the ideas of the artist and layout man.
Decorative material will be treated in a later book. This catalogue shows only type
faces and very little effort has been made to show the use of the type in display. This book
is intended as an exhibit of type styles rather than as a suggestion of how to use them.
Supplementary specimens will be issued from time to time showing individual types and
suitable combinations. This will permit greater latitude in layout and kinds of display than
if they were confined to the limitations of a book page. Change is inherent in progress and
every effort will be made to have these separate specimens reflect the most recent trends
while at all times maintaining the highest typographic standards.
PROGRESS IN TYPE FOUNDING
In THE last few years three distinct improvements have become standard practice. Large sizes of practically all
new faces are now cast on two sizes of body. In 144 point, for instance, all characters that extend below the line
are being made on 144 point and the others on 120 point. This makes possible close setting of lines of caps and
materially reduces the weight and therefore the price of the font. Sizes made this way are designated as 144/120.
ANGLE BODY
The TROUBLESOME question of kerns has been solved by the intro-
duction of Angle Body Italics. By this greatly improved method sizes
24 point and larger are cast on a sloping body practically eliminating
the overhangs that break frequently when the form is being stereo-
typed or while it is on the press. Angle Body is as easy to set as type
cast in regular molds. It is the modern way of making italic type.
RECESSED CHARACTERS
One OR MORE of the capital letters A, F, L, P, T, V, W and Y cast with body recessed are now
included in fonts of the larger sizes of many recent designs. These letters will fit closely together
without the unsighdy white spaces that otherwise would be unavoidable and will work easily with
the regular type without any special spacing. Casting the type with recesses makes unnecessary
the expensive "cutting in" of type in the composing room and is a feature that has been much
appreciated by the printers.
aces in pJreparahon
,-jts th™ book is being completed a group op \ lewp^ jype^j-aces of great interest is in
preparation. In the limited space below we give a few lines to show the varied character of
these designs. Specimens to be issued later will exhibit them completely and in all sizes
TOWER-36 Point
Tall and compact, Tower gives to printing the modern touch
of vertical lines which adapts it to many uses. It makes pos-
sible the saying of a great deal clearly and smartly in a
small space. The lack of hair lines insures durability and the
design combines in pleasing form the qualities of the sans
serif and the square serif letters now so greatly in demand.
Lucian Bernhard, who designed for us this pleasing type
face, has drawn it with a flowing grace rarely equalled in a
cursive letter. Wisely used, it will carry a message of refine-
ment and quality by the sure force of its own beauty. A
large number of sizes will be available together with a spe-
cial set of Swash Capitals cast on larger bodies which will
adapt this face to extensive use in modern display.
Othello
Many type designs of today that have been received with
wide acclaim as something new under the sun are scarcely
more than adaptations from those of previous generations.
In the" First Collective Specimen Book" of the American
Type Founders Company, issued in 1895, may be traced
the parentage of many of the "new" square serif and sans
serif letters. Shorn of superfluous ornamentation to make
it conform to the tastes of today, Othello is named for and
modeled on a stalwart letter shown in our catalogue of forty
years ago. Many distinguished users of type who have seen
preliminary proofs believe Othello fills a need for heavy
mass effects. It is full of color and easy to read.
American
Backslant
Following the natural slope of handwriting, habit seems to
have tied letter design permanently to a right-hand slope
for italics. Very striking novelties in design may be secured
by reversing the direction of the lines. American Backslant
is offered as an aid to variety in modern type display. This
interesting face makes possible new effects without resort
to the eccentricity in layout so frequently disastrous to legi-
bility. The unfamiliar slope of the lettering arrests the eye
and compels immediate attention.
Benton
Like the beauty of old lace, the attractiveness of a type page
depends upon a combination of many separate designs,
each one beautiful in itself but without individual oddities
to detract from the mass effect. Benton is the result of a
long study of the best of the classical types. It retains many
of the notable characteristics of both the Oldstyle and the
Modern and produces a page which is readable and brilliant
without being dazzling. This paragraph is 10 Point Benton.
* mdi) jjj
i)X
Tonal effects secured by the use of oudine types are neces-
sary to the working out of certain design problems that are
common in present-day printing. The ATF" Shadow," with
its suggestion of a Gothic letter against a heavy background,
is eminently fitted for this purpose. It has the three dimen-
sional appearance so much in demand.
i 9 J
Romany Series
72 Point 3 A 5 a
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Pericles Series
60 Point 3 A
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48 Point 4 A
TYPC
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DESIGNED
ROBERT
FOSTSP.
36 Point 6 A
MODSfcN
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*$I234«>7890*
24 Point 9 A
rWEftSIDS PARK STUDIOS
ADVERTISING, ETC
MCMXXXIV
18 Point 12 A
NUMB*fc ON* NOhMANDY DNV*
..GAhDCNSPOTOFCNC
mericanType Founders
present the new classic type which
combines the purity of the Greek with
the virility of the modern
Recessed Characters, where made, included in fonts 24 Point and larger
AFLPTVWY
Pericles used with 10 Point Bernhard Gothic Medium
CHARACTERS IN COMPLETE FONT
M
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23
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1 iranesi Series
72 Point 3 A 4a
ame
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nibited L
60 Point 4 A 6a
xp
oiorrul Lingerie
lntelli
48 Point 5 A 8 a
igen
Displays Composition
42 Point 5 A 9a
Opened IVlodern Apartment Jjuildings
36 Point 6 A 11a
IViost exclusive Momes exquisitely Decorated
30 Point 7A 14 a
QUIET PLACE
Serene Neighbors
24 Point 10 A 20 a
RAREST DESIGN
Jjeautirul monograms
an
d broch
rocnures snown
k
18 Point 15A 30a
INTRODUCES MODEL
w
I rominent European stylist
desired pleasing compliment
Cnaratfcrs in Complete Font
A B C D 1
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* * • •
The following characters, from 24 Point
to 72 Point, are cast recessed
AFLPTVWY
14 Point 22 A 44 a
QUAINTEST DESCRIPTION
Celebrated university teacher held
big audience or youths spellbound
12 Point 25 A 50 a
EXTOLS SOUTHERN CUSTOMS
Northern paper manufacturer arrived to
attend convention ana golr tournaments
10 Point 28 A 56a
PICTURESQUE HIGHLAND LAKES
Invigorating atmosphere ana natural oeauty
enjoyed ny summer vacationists and tourists
8 Point 30 A 60 a
BECOMING FRENCH COSTUME ADMIRED
Distinguished woman wore exquisitely tailored creation
at the recent opening charity dance ana entertainment
:[i2]:
Sxhanesi ulalic
48 Point 5 A 13 a
odelnistic (btyle Weiignted Amcn&s
JUbignt cJnausfoial UatlooK
42 Point 6A 15a
Jtvadical Offeds Jtmtuhed ^J-eweky Wtspiay
J iotevoolthn WaiL
y
upp
iement^
36 Point 6 A 15a
Jiieloglgphics Confounded SDabylonisn (Expedition
(^Alckaeologist jubilantly Continued
30 Point 7 A 18 a
Svaimy L-Atrnospkete
(Exquisite JLaces
24 Point 9 A 23 a
Society JiolAs ^Banquet
A idulesque ^Landscape
18 Point 15A 38a
-Rendehs <Jnte\e$ting -ixhapsody
^.Moit CncMming letting
Wisplayed ^Beautiful -Lingerie
Jl £B C S) £ ff Q
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14 Point 21 A 52 a
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Plain Capitals are fonted
separately and furnished only when
specially ordered
A R C I) /: /•' (7
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O P Q R S T I'
v w x y 7. &
The following characters, from 24 Point
to 72 Point, are cast recessed
A V L P T V W Y
* 24 fo 48 Point cast on Angle Body
:[i3]:
-Beautiful Oriental zFlowets ^Blooming
Cnjoys ^Rhythmic Syncopation
Exquisite Chamber tJHusic SRenaelea
12 Point 24 A 60 a
^Lawyeh ^Banqueted Cosmopolitan Spoilsman
Jh tiling Story ^Amazed -Listeners
.noted iirofessoi cJntioduced Onglisn Onvoy
10 Point 27 A 68 a
Splendid ^Display JjiaKes ( ountiyside ^Attradive
^magnificent (Japanese Lnerry Jrees
C xhaoUlinaly -Typographic Specimens if isplayed
t xceptionally II flight jut Spring C elemation
8 Point 30A 75a
<Sfxt\l (amp* c AttUtd x Many l*)t*unq iitvplr t irly \\tmm*\
<iu%\4>u9iiie<! />y \] i*ttdf\ftil -I akt% at\d Jlun\t\mi% l*i\i*ok%
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Bold
72 Point 3 A 4 a
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20
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ORDERS
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48 Point 4 A 7a
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45
31
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42 Point 4 A 7a
ispiaye
Finest LINGERIE
MODERN
36 Point 4 A 9a
e
rri
lgerators
Install
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30 Point 5 A 10a
FINE GEMS
egant
ewe
24 Point 7 A 13 a
NICE
plen
did
owns
18 Point 11 A 21a
PLEASING SCENE
tixquisite Atmosphere
14 Point 14 A 28 a
QUAINT RESIDENCES
ricturesque Italian Garden
CUractera in Complete Font
ABCDEFGHIJ
KLMNOPQRS
T U V W X Y Z
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12 Point 17 A 34 a
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The following characters, from 24 Point to
72 Point, are cast recessed
AFLPTVWY
Lining Figures furnished in separate fonts or will
be supplied in the regular fonts instead of Old-
style Figures when so specified on the order
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INTERESTING PREVIEWS
Noted college professor held nig
audience or students spell noun d
10 Point 19A 38a
PRAISED NOVEL MACHINES
eastern si
toe man
ufacturer attended
convention and electrical expositions
8 Point 22 A 44 a
PICTURESQUE MOUNTAIN HOMES
jViarvelous atmosphere una the natural beauty
or this rugged ana peaceful valley mere greatly
enjoyed by summer vacationists and cam
6 Point 25 A 50 a
BECOMING FRENCH COSTUME ADMIRED
Eminent woman displayed exquisitely tailored creation
and was admired by the large crowd that attended the
very recent gigantic theatrical dance and entertainment
I
4 J
Piranesi Bold Italic
^ihe (Elegance of SJju^inlshed iSuve%
~Fo the finely wrought cha>ia&e>i$ of zLhanesi SJjold the\e has been added
an cJtalic with a series of SJJeautiful iSwasn Capitals Reminiscent of the
engraved letters of the loth Century. Used with other types or alone it has
a delicacy and brilliance that speaks of the chaste and polished elegance
of fine silver. zLhanesi zBold cJtalic will be made in thirteen sizes
*42 Point 4 A 7a
Splendid ^JHodetn ^Design Exhibited
<w<
onctewu
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tJiVmngement
*36 Point 4 A 8a
zDelightful iSinging
Jlotea ^Ahespian
*30 Point 4A 9a
Jtine Ouental ^lapeshy
Exquisitely zD\apea
*24 Point 5A 13a
SBeautlful JLinge>iie ^Display
Jtoteign idown
Colorful
18 Point 9 A 22 a
Clsxttao'idinaty Celebrities Congregated
JLd
vance
J Si
togtam iziven
Si
CHARACTERS IN COMPLETE FONT
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when specially ordered
ABCDEFGHI
JKLMNOPQR
STUVWXYZ&
*24 to 72 Point cast on Angle Body
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3A 6a
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BUSINESS SUITS:
Reaay for wear . . $85
EIGHTH and MARKET STREETS
<£,
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PARK AVENUE BFNNHARD BOOKLET 1 0 POINT OLD E NG USH BORDER NO 44
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24 Point
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18 Point
11 A 23 a
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14 Point
15 A 32 a
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cA\ld-<S£.a±on ^Pxomznaaz of <^^xtUt^ <^A/\odsU
12 Point
18A 36a
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Bodoni Open
48 Point 4 A 7 «
Girl Bought ANTIQUE
36 Point 5A 10a
ERECTS MODERN BUILDING
any Refinements Incorporated
30 Point 6 A 10 a
PURCHASE DESIRABLE RECORD
Bank Syndicate Employs New Method
24 Point 6 A 13 a
PHOTOGRAPHED MARVELOUS SCENERY
Returning Bold Adventurer Beinff Entertained
18 Point 10A 20a
HARMONIOUS DRAPERIES
Decorates Interior Beautifully
14 Point 15A 30a
RECEIVED BUILDING CONTRACTS
Japanese Dancer Opened New Theatre
12 Point 16A 32a
PICTURESQUE GRECIAN LANDSCAPES
Where one might imagine that mythological
kingdoms still existed and wood gods lived
10 Point 18A 36a
MANY PRINTERS ATTENDED ART EXHIBIT
Featuring many colorful modernistic specimens
which visiting rug manufacturer greatly admired
Characters in Complete Font
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Bodoni Series
72 Point
3A 4a
60 Point
3A 6a
Maple
48 Point
5A 8a
HEAPS
IS King
42 Point
6A 8a
MONTH
July One
36 Point
6A 10a
Third Rig
30 Point
6A 11a
MOULDED
Letter Style
24 Point
7 A 14 a
FINE HOUSE
Submit Design
18 Point
11A 22a
USED TRACK
Repair finished
in time for race
14 Point 16 A 31a
REMARKS MADE
Demands statement
about large concern
10 Point 21 A 40 a
QUESTION METHODS
Happy childhood pranks
amused sedate professor
while visiting at nursery
8 Point 23 A 46a
EXHIBIT GREAT SUCCESS
Lavish business arrangement
in western city amazed visitor
from the slumbering lakeside
12 Point
18A 35a
6 Point
28 A 62a
SECURE PRINTING
Getting qualifications
considered reasonable
under good conditions
PRINTERS GETTING BIG PROFITS
Those business men who cannot secure
the elurire dollar* nowadays are certain
some morning to awake and realise that
the outlook it rocky and raj uncertain
unleM they catch up with the crowd and
realise that efficiency means prosperity
<&7) (TW^D (»>W7) <T*W$ (TNWS) (TSWDCTV
Distinctly
Feminine
WINTER AND SUMMER
STYLE CREATIONS DISPLAYED IN
LARGE VARIETY
• • •
NUMBER L
MADAME DUPONT
3S19 Fifth Arenue
<LPW*S <t^4^<D <t*Mk**$ <L^4^J> <L^4^S
<lA
6 POINT TEACUE BORDER NO 616
Character* in Complete Font
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Smaxa Cats from 6 to 18 Point, and Oldstyle Figure* 1334567890
from 6 to 18 Point, are put up in separate fonts and
furnished only when specially ordered
:[.81:
BEAUTY
IN ADVERTISING
AND IN THE
THING ADVERTISED
IS A MOST
POTENTIAL AGENT
IN SECURING
RESULTS
Reade Printing
Company
Metropolitan Building
Chicago, IU.
ITALIAN SAND
m^r0¥^vwmw^^9W¥W¥0^mmmmwwmmmmmw9W9^m
Bodoni Types
Have a singularly alert,
forceful look, and never
fail to add life and color
to the printed page
mn**
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3 POINT BROCHURE BORDER NO. 15
THE
MODERN
Phonograph
rROM time immemorial
music has been the great
giver of delight. Nations
were born in the glory of
music. Dreams of kings
have been shattered and
kingdoms uprooted, yet
music has sprung from
the ruins and flourished.
Such is the fine spirit of
music which came to us
through ages, and which
the Modern Phonograph
reproduces so feelingly.
Bodoni Italic
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Form
THE
FINE FRUIT
OF
EVOLUTION
• Form w /wore tfwrc a
convention, more than
a precept, more than a
practice; it is the mold
in which ideas are most
perfectly cast; it is not
only a source of delight
to the reader or the be-
holder, but it is inval-
uable discipline to the
thinker, to the poet, to
the painter, to the sculp-
tor; it compels him to
see, think, and express
himself clearly.
ARTHUR JEROME EDDY
10 Point 21 A 41a
EXQUISITE SHOWING
Beautiful sculpture being
commended by numerous
art connoisseurs of repute
18 Point
11A 22a
8 Point 22 A 46 a
DISTINGUISHED HUNTER
Renowned professors arrange
for an indefinite sojourn with
explorer in uninhabited lands
6 Point 28 A 55a
GIVES INTERESTING EXHIBITION
Educational supervisor expressing great
personal satisfaction with latest display
of ornamental porcelain that proved of
intense interest to home builders as well
as craftsmen. Many unique and artistic
specimens received favorable comment
HIDE DESIGN
Successful clerk
wins promotion
14 Point 16 A 31a
RESTORES BOND
Prominent financier
builds country home
12 Point 18 A 33 a
EXPERT DIRECTOR
Musical society renews
membership campaign
under energetic leader
Characters in Complete Font
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OPQRSTUVWXYZ&$
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jklmnopqrs tuvvwwx
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72 Point
3A 4a
Dark
60 Point
3A 6a
Staple
48 Point
4A 8a
Beyond
42 Point
5A 9a
NORTH
Graceful
36 Point
5A 9a
REBUKE
Huge Disc
> UTH is the golden season of
foolishness for which the wise
\S would barter all their wisdom,
the rich all their wealth, and call it a
bargain, knowing the value of youth
VANITY INITIAL
09]
30 Point
6A 11a
BRIDGING
Kept Hotels
24 Point
7A 13
NOBLE BIRD
Each Numeral
Bodoni Book
48 Point
6 A 9a 30 Point
6A 12a
RESUMING
Orders
INTRODUCING
Graphical Sketch
24 Point
8 A 16a
42 Point
5 A 10a
HARMONIZE
Simple Reason
LARGE INDUSTRY
Neighbor Enterprises
18 Point
12A 24a
REPRODUCE MACHINE
Eliminates Unusual Defect
36 Point
5 A 10 a 14 Point
17 A 33a
Nicely Decorated
BRIGHTER GREEN COLORING
Handsome Masterpieces Exhibited
GIAMBATTISTA
BODONI
WHOSE WORKS
SHED LUSTRE
ON THE
TYPOGRAPHIC
ARTS
John Baptist Bodoni,
whose works shed lustre
on the typographic arts,
was born in Italy in 17443,
at Saluzzo, Piedmont, a
town near the Alps, and
learned the printing art
in the small plant of his
father in that same town.
At eighteen he entered
the printing house main-
tained in Rome by the
Catholic church. It was
here that the foundation
of his later fame was laid.
« POINT TEAGUE BORDER NO 625
12 Point 19 A 38 a
COMPOSITION OF DISCOURSE
English must follow high standard
of correct usage that is observed in
the writings of the greatest authors
10 Point 22 A 42 a
THE MODERN SHORT SENTENCE
Sentence construction as our ancestors
knew this term is not cause for unmixed
satisfaction among present-time writers
8 Point 24 A 47 a
KEEPING OFFICE RECORD FACILITIES
Most managers will find that keeping available
record facilities means reducing the overhead
expenses and the general increase of efficiency
6 Point 27 A 52 a
INDUSTRIAL DISEASE PREVENTION ENCOURAGED
The Function and duty of employers to exercise not ordinary
but extraordinary care to prevent occupational disease* is no
longer an arguable or debatable question. Adequate means
are available whereby the spread of disease can be prevented
Characters in Complete Font
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Characters I J W not furnished with 24, 30, 36, 42 and 48
Point size*. Small Caps from 6 to 18 Point arc put up in
separate fonts and furnished only when specially ordered
:[ 20 ]:
Bodoni Book Italic
THE
MODEL
RADIO
A demonstration
of the MODEL
at Oliver's Music
Store . . . All this
Easter week.
THE MODEL RADIO
COMPANY
36 Point
6A 9a
18 Point
12A 24a
BURDENSOME ff™.^™
opent many delightful days
Replace Original ™itine fTa/ "/^^
1 O viaees whilst seeking health
places whilst seeking health
30 Point
6A 12a
DISENCUMBERED
Magnificent Country
14 Point
16A 33a
24 Point
8A 16a
g. Adams
2679 Lakeside Road
CHICAGO
SCIENTIFIC METHOD
Bright young prospectors
introduced unique system
WONDERING ASTRONOMERS
Observations reporting exceptional
planetary activities cause populace
many anxious moments during day
12 Point 19 A 39 a
BUILDER CONSERVING GROUND
Delightfully attractive bungalows with
spacious basement quarters. Contractors
enthusiastic concerning housing people
10 Point 22 A 43 a
NORTHERN SCENER Y INSPIRING
Beautiful fields and enticing mountain
trails become wonderfully attractive to
sportsmen and vacationists during late
summer and early fall. Nature provides
numerous recreations during this season
8 Point 24 A 46a
INTERESTING DISCOVERY RECORDED
Pleasing as the origins of our alphabet are in
their details, they are not any more fascinating
or interesting than the incidents by which these
results have been gained. The patient working
out of the meaning of various rock inscriptions
has occupied the attention of notable scholars
6 Point
30A 66a
EDUCATION INCREASING MECHANICAL EFFICIENCY
Technical education has proved a propelling force in the march
of progress in all parts of the world. It teaches modern business
methods in a scientific manner, creates a spirit of self reliance,
and ensures a standard of proficiency that is to-day absolutely
essential to the individual ambitious to become an efficient and
skilled craftsman, and who expects to be really successful in life
i
KELL Y A UTOMA TICS
J\ellys are the acknowledged "pacemakers
of the pressroom, " good for three shifts a day, week
in and week out— taking the run-of-the-hook. Kelly s
give large production, accurate register and satis-
factory profit-margin per dollar turnover. Kelly s are
swift, sure, practically continuous in operation and
always dependable. The Kelly is rf the press of no re-
grets," as thousands of printers in busy pressrooms
the world over are demonstrating by daily experience.
AMERICAN TYPE FOUNDERS SALES CORPORATION
iss^&esi
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6 POINT AMERICAN iORDER NO €16
Characters in Complete Font
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:[2i]:
Bodoni Bold
144/ 120 Point
3A 4a
48 Point
4A 8a
18 Point
10 A 20a
Replied
42 Point
4 A 8a
Inquirer
FIND TRADE
Expert Advice
14 Point
1BA 30a
LOST INTEREST
Continues practice
of ignoring orders
36 Point
6A 8a
120/96 Point
96/84 Point
3A 4a
3A 4a
MORTISE
Regulated
30 Point
6 A 10a
CONCERTS
Novel Music
24 Point
6A 12a
INSTRUCTED
Large Deposits
12 Point
17 A 32a
SOLVES PROBLEM
Discuss new schemes
for promoting clerks
10 Point
19 A 36a
PRINTER INVENTIVE
Ambitious students Mill
display modern designs
8 Point
21 A 41a
AN INVALUABLE SERIES
Bodoni is adaptable to every
class of work one may select
6 Point
26 A 49a
TASTE IN SETTING COVER PAGE
Much of the real advertising value of
any book, pamphlet or brochure lie*
in the type and quality of stock need
84/72 Point
72 Point
60 Point
3A 4a
3A 4a
3A 6a
Resource
•
Characters in Complete Font
ABC DEFGHI
K L M N O P
a
1
b
c
d
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T U V W X Y Z &
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Bodoni Bold Italic
10 Point
18A 36a
DEFINED SENTENCE
Oakland supreme court
judge delivered oration
at leading country club
18 Point
10 A 19a
72 Point
3A 4a
8 Point
19A 38a
INSURES A UTOMOBILES
Noted youthful underwriter
inaugurates modern system
for securing office efficiency
FIRST PUBLIC
MUSICALE
GIVEN BY PUPILS OF
Hampden School
ENTERPRISE
Maine scientist
received medal
Point
1BA 29a
BALTIMORE
HUGE B UILDING
Beautiful entrance
lends enchantment
6 Point
24A 48a
12 Point
16A 31a
PRODUCING MOTION PICTURES
Several manufacturing concern* take
advantage of new advertising novelty
by having motion picture films made
showing methods of producing goods
made by them* This plan creates civic
pride and is also a business stimulant
The Auditorium
FOREIGN ARTISTS
AT EIGHT-TIIIRTY
Thursday Evening, May First Danish military band
rendered remarkable
^™" descriptive overtures
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The Bodoni Family
EAUTIFUL PRINTING is an educator, the same as
is any art. The thoughts of an author take on added
values by reason of it. The mind is always receptive
in proportion as it is helped to comprehend the real
meaning of the writer. Nothing will assist more than
an effective page of nicely printed type in enabling
readers to arrive at that meaning quickly and easily,
and for this purpose the members of the Bodoni Type
Family are not surpassed for power and beauty.
AMERICAN TYPE FOUNDERS SALES CORPORATION
:[ 23 ]:
Point
3A 5a
48 Point
4A 6a
MINDS
Striped
42 Point
4A 8a
HOMES
Diligent
36 Point
6A 8a
BO UNCE
Rejection
30 Point
6A 12a
NUMBERS
Proficiency
24 Point
6 A 12a
HISTRIONIC
Fine Mansion
Ultra Bodoni
120/96 Point * 3 A 4a
36 Point 4 A 7a
96/84 Point* 3 A 4a
84/72 Point* 3 A 4a
30 Point 5 A 9 a
M AGICI AX S
rove Ac!
24 Point 6 A 1 1 a
FIXE
Original Model
18 Point 9 A IS a
NE W GOLF COURS K
Splendid Recreation
14 Point 13A 26a
LARGE BANK DEPOSITS
Cheeking Aeeount Opened
12 Point 15 A 30 a
72 Point 3 A 4a
60 Point 3 A 5a
IMPROVE RADIO STATION
Arrange Splendid Programs
10 Point 19A 37a
PROCURED FINANCIAL BACKING
Merchant Receiving Liberal Credit
8 Point 20 A 38 a
ANTIQUATED MACHINERY REPLACED
Progressive Printer Reduced Expenses
6 Point 22 A 40 a
DILIGENT WORKMAN EARNED PROMOTION
Superintendent Reeotfnlzed Executive Ability
48 Point 3 A 6a
42 Point 3 A 6 a
* 120, 96 and 84 Point, excepting the lowercase descenders and the cap Q and $,
are cast on one size smaller
n
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ABCDEFGHNK '}
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WXYZ&I1234S
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Characters below are cast recessed in sizes from 30 to 120 Point
AFLPTVWY
:[ 24 1:
■■!
Ultra ttodoni Italic
14 Point 12 A 24 a
36 Point 5 A 8a
72 Point 3 A 4a
TELE VISION
Offers newest
transcription
12 Point 14A 28a
ENCOURAGES
Bright printer
exercised care
Point 17 A 34 a
NOVEL PICTURE
Austrian scholars
attend art exhibit
8 Point 19 A 38 a
FORTVNE HUNTER
Every business open
to future merchants
6 Point 20 A 40 a
STUDENT REWAttDEB
Creating original ideas
bring* rapid promotion
30 Point 5 A 9a
RINGS
Curfew
•
24 Point 6A 10a
EDITOR
Printing
18 Point 9A 18a
ORGANIZE
Community
60 Point 3 A 5 a
48 Point 4 A 6a
Character* In Complete Want
ABCBEFGHIJK
LMNOPQBSTU
V W X Y Z &
$1234507890
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n © p #| r s t if v w x a z
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Characters shown betow are cast recessed in sizes from 30 to 72 Point
AFLPTVWY
42 Point 4 A 7a
Comj»fele angle botin fonts* in size* 24 to 72 Point* irllf come to you in parcels as follows
Caps A to X A — Lowercase a to z — Figures I to O 9 £ — Points ••- * 9 : ; ! J*
O to 18 Point sizes of Ultra Bodoni Italic are cast only on the regular straight body
:[ 25 1:
Ultra Bodoni Extra Condensed
36 Point
4A 8a
72 Point
3A 4a
GREAT RIDER
Improve Style
30 Point
6 A 10a
EARLIER POEMS
Players Rejected
60 Point
3A 6a
24 Point
7A 16a
HONORED STUDENT
Receives High Honor
18 Point
11A 22a
INCOME TAX REDEMPTION
Characteristic Experiments
Highest Grade Quality Foods
48 Point
4A 6*
12 and 14 Paint sizes in preparation
Respected Major
42 Point
4A 6a
Nomadic Craftsmen
Beautiful Sculpture
1*1
riac
cut velvets are now
on exhibition in a
large variety of the
newest patterns &
colors. They offer
uncommon artistic
advantages as well
as durable qualities
X
GIFT
K
K
FOR EVERY OCCASION
ARTICLES OF PROVEN MERIT
FRANK M. BRIGHTON
STATIONER
*
X
Garamond Open
BIG
72 Point 4 A 6a
Di
60 Point 5 A 7a
nified MAN
48 Point 6 A 10 a
BEST Clothin
old
42 Point 6 A 11a
Excellent MUSIC
36 Point 7 A 12 a
OPEN Fine Haberdashery
30 Point 8 A 14 a
Exquisitely Designed GOWNS
24 Point 9 A 19 a
SUPERIOR Manufacturing Companies
18 Point 15 A 29 a
Delightful Performance Pleases Large AUDIENCE
Characters in Complete Font
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abcdefghijklmnopqrstuvwxyz
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• > • •
CLtLAND BORDERS AND ORNAMENTS
:[27]:
Garamond Series
/^P
THESE
ARTISTS
/S
WILL
APPEAR
*?7
72 Point
4A 6a
30 Point
8A 14a
12 Point
24A «7a
0
0
0
The complete list of
concert artists of the high-
est musical standing whose
names are printed here will
appear under our personal
direction during the com-
ing season, To those who
are familiar with the exact-
ing standards of this office
and with its reputation in
the past no further intro-
duction than the mention
of these renowned names
will be necessary. Broxton
concerts never disappoint
o
o
0
0
0
0
0
THOSE interested in the
drama, classic and contempo-
rary, are sure to find our stock
of plays and works on dramatic
literature and technique in all
its branches unrivalled by that
of any establishment in the city.
We have specialized in books
of this kind for many years and
we offer our knowledge in this
department to any who care to
avail themselves of this service
ADAMS BOOK SHOP
136 HARCOURT STREET
CLELAND BORDER AND ORNAMENTS
Marks
60 Point
6A 7a
Sighted
48 Point
6A 10a
Eruption
42 Point
6A 11a
MODELS
Delighted
36 Point
7A 12a
INSPIRED
Huge Clock
RESIGNS
Helps Girl
24 Point
9 A 19 a
ROMANCE
Gay songbird
returns home
18 Point
ISA 29a
MONUMENTS
Begun memorial
dedicated to hero
16 Point
17 A 34 a
ENTERPRISING
French musicians
banqueted by club
14 Point
22A 42a
BRIGHT PERSONS
Number among your
virtues piety and truth
Characters in Complete Font
INTRODUCING
ENGLISH STYLE
Several importing
establishments will
show latest designs
in silks and satins b?
J
foreign textile mills
10 Point
26A 53a
DILIGENCE WITH
TRUTH IS GAINED
Roads seldom are too
wearisome or lengthy
for one who advance
8 Point
26A &3a
BROAD INFLUENCE
OF CORDIAL CHATS
Real enjoyment is never
derived from books until
ideas thus obtained have
been ventilated in sound
conversation with others
6 Point
30A 60a
GREAT DANGER MAKES
MEN MORE INFLEXIBLE
Strong courage increases the
chances of success oftentimes
by creating opportunities and
availing itself of them. It gives
the strength and power to see
and overcome hidden dangers
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* > * > • •
Small Caps from 6 to 18 Point are put up separately and furnished only when specially ordered
The following characters are fonted separately and furnished only when specially ordered
Garamond Word Terminals
Made in sizes 6 to 72 Point inclusive
Garamond Oldstyle Figures
Made in sizes 6 to 72 Point inclusive
$1234567890
$
2
3
t
4
CC
Garamond Auxiliaries—Made in sizes 6 to 18 Point inclusive
* * t
5 6 7 8 9 10 11 12 13 14 15 16
lb
f
17 18 19
20
I
21 22 23
25
Braces are cast smaller than
regular font bodies
J
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Garamond Italic
i,
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12 Point
24A 48a
SECURE DESIGN
FOR MAGAZINE
Display of new styles
in typography proved
interesting exhibit at
recent shows. Student
exhibition very clever
24 Point
10 A 19a
DIGESTION
■
Fine
importer
48 Point
6A 10a
FORCED
Displayed
HORS D'OEUVRES
CONSOMME ROY ALE
\
r
10 Point
27A 54a
COLONIAL PERIOD
TIME OF PROGRESS
Faithful workers should
evince a continu
re
to surpass their previous
efforts each eventful day
8 Point
30A 60a
FINER FRENCH TYPE
CASTB Y GARAMOND
The very neat work turned
out by printers centuries ago
astonishes people to-day and
especially if we consider the
equipment at their disposal
6 Point
32 A 63a
CLEVER ORGANIZATION
SPECIALIZING METHODS
Experience has greatly extended
and immensely broadened ideas
governing the management and
development of business. During
this productive period ma ny fine
records of efficiency were reported
18 Point
16A 28a
MISCONSTRUE
stamps the work of
true craftsmanship ,
16 Point
. 17 A 34 a
GOVERNMENTS
Eastern organization
distributing religious
tracts through station
14 Point
22A 44a
NOBLE PRIVILEGE
Pleasingly designed typ
e
faces favorably influence
the cause of fine printing
42 Point
7A 12a
HOMING
36 Point
7 A 12a
METHODS
•
30 Point
9A 16a
ECONOMIZE
tinting
is very
Characters in Complete Font
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These characters are supplied with all regular italic fonts but not made on Angle Body
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The following characters are fonted separately and furnished only when specially ordered. They are not
made on Angle Body,
Garamond Italic Swash Letters. Made from 6 to 48 Point.
o4 'S C 'T> £ G JC \M "NJP %_T Y '&
Garamond Italic Word Terminals
Made from 6 to 48 Point
Garamond Italic Quaint Characters
Garamond Italic Oldstyle Figures
I
Made from 6 to 24 Point only
234567890$
Made from 6 to 48 Point
MH
au croutons
BROOK TROUT
Celery Saute Meuniere Olives
R1S DE VEAU
Montebello
Petit Poids a 1'etuvee
SELLE D'AGNEAU
Colbert
C0EURS DE LAITU
COUPE GARAMOND
Petit Fours
CAFE
CLELAND ORNAMENTS
SPOTS
A SPOT OF COLOR
HERE AND THERE
WILL DOUBLE THE
VALUE OF PRINT-
ING-MANY NEW
AND BEAUTIFUL
ORNAMENTS ARE
DISPLAYED FOR
THE FIRST TIME IN
THIS CATALOGUE
$ POINT CLEIAND BORDER NO 631
IMPORTANT NOTICE
Garamond Italic, 24 to 48 Point, is cast on
Angle Body without overhangs as well as on
regular body. Angle Body fonts are packed
in parcels as follows: Caps AtoZ & — Lower-
case a to z — Figure* 1 to 0 $ £ — Points
. , - f *;;!* — A liberal supply of Angle Body
Spaces furnished with fonts, and extra fonts
of spaces are obtainable.
2.
9 J
Garamond Bold
120 Point 3 A 4a
96 Point 3 A 4a
Night
84 Point 3 A 4 a
Staples
12 Point 4 A 6a
Gradual
60 Point 5 A 7a
Delighted
48 Point 5 A 9a
Reimbursed
42 Point 6A 10a
Natural Form
i.
-^TYPOGRAPHY SENDS
KNOWLEDGE ABROAD
AS HEAVEN SENDS THE
RAIN • ONE FRUCTIFIES
THE SOIL, THE OTHER
MAN'S INTELLIGENCE
3 POINT TEAGUt BORDER NO 322
36 Point 6 A 11a
Scriptural
J
30 Point 8 A 14 a
HISTORIC
Enthusiasm
24 Point 8A 17a
NEIGHBORS
Local Problem
18 Point 13 A 26 a
UNDERSTUDIES
Rapidly Improved
16 Point 15 A 30 a
FINE AMBITION
Exhibits Machinery
14 Point 20 A 40 a
GREAT COUNTRY
Marvelous Landscape
12 Point 22 A 44 a
EXCELLENT GOWNS
Displayed Latest Model
10 Point 23A 47a
WEEKLY CONFERENCE
Housewives Outlined Plan
8 Point 26 A 50a
AID SCIENTIFIC RESEARCH
Newest Devices and Inventions
6 Point 28 A 54 a
PROGRESS IN PUBUC SCHOOLS
Employing Many Printing Instructors
Characters in Complete Font
ABCDEFGHIJKLMNOPQ
RSTUVWXYZ&$123456
7890abcdefghijklmnopq
rstuvwxyzfffiflffiffl.,-":;!?
Oldstyle Figures
Made in sizes from 6 to 72 Point only. Fonted separately and furnished only
when specially ordered
1234567890$
[3o]:
Garamond Bold Italic
72 Point 4 A 6a
Characters m CompUt* Pont
ABCDEFGHIJKLMN
OPQRSTUVWXYZ&$
i 234 5 6 7 8 9 o a bcdefghi
jklmnopqrstuvwxyz
f >
:;!?{}
Swash Characters art included in all fonts 6 to 48 Point mdusjpo on regular body
but are not included with Angle Body. They ate also put up and sold in separate
fonts in sixes 6 to 72 Point for both regular and Angle Body
a~> o k^ M-> n^>L>vwfffiflffiffl
asisusElStUSpttfrgyke
Garamond Bold Italic Lining Figures
Figures furnished in separate fonts, or 'will he supplied in the regular fonts
instead ofOldstyle Figures when so specified on the order
12 3 45 67 890$
I
MINED
Brightest
60 Point }A 7a
IMPORTANT NOTICE
Garamond Bold Italic, sixes 24 to 72 Point, cast on Angle Body without ooerhangs as well as
on regular body. Angle Body fonts are packed in parcels as follows: Caps AtoZ&
- Lowercase a to x- Figures 1 too $£- Points. , - " : ; t ? ( )-Extru
fonts of Angle Body Spaces are obtainable
30 Point 8 A 14 a
ORDERED PRINTING
CHINESE
Mysterious
48 Point 6 A 10a
HUNDRED
t^fwest Specimen 1234678 Special Night
12 Point 23 A 44a
NORTHERN CAMPS
Summer campers locate
very fine fishing stream
10 Point 26 A 50a
BEAUTIFUL SCENERY
Pretty mountain lakes and
rivers afford great pleasure
8 Point 28 A 56a
GOOD PLEASURE RESORT
Every summer many thousands
visit this ideal vacation region
6 Point SO A 60a
MOST REPINED ATMOSPHERE
CoimtUss labgs snd rushing streams
*rt the haunts •/ 'rural walking cluhs
24 Point 10 A 11a
MODERNIZE
42 Point 8 A 12 a
Historic 'Record REGIMENTS
18 Point 15 A 28a
BLEAK (jRQTTV ^JX . J (J* . r±
Sublime Atmosphere UUTCIO lUutSTVy
16 Point 16 A 29a
INSPIRING DEEDS
Charming Decoration
36 Point 8 A 13a
14 Point 21 A 37a
PICTURESQUE GLENS
Ohio Lakes Attraft Many
:[ 3. ]
EXPERIENCES
Unique Sensation
Goudy Oldstyle
72 Point
4A 6a
86 Point
6A 10a
14 Point
17A 34a
RICH
Spirits
60 Point
6A 7a
MODE
Highest
48 Point
6A 9a
NOTICE
Bright lad
ads class
42 Point
5A 10a
DANCED
Celebrated
big holiday
HOME
Quaint
80 Point
7A 14a
FOUND
Musician
delighted
24 Point
8A 16a
NOTICES
Unfinished
framework
18 Point
12A 28a
MECHANIC
Gives experts
usual warning
EXPERIMENTS
Bright magician
spent much time
unraveling tricks
12 Point
21A 40a
GRAND PICTURE
Recent photographs
inspire many leading
theatrical promoters
10 Point 24 A 48 a
PERFECT SPECIMEN
Simple design exhibited
considered very artistic
for modern typography
8 Point 27 A 54 a
CUTCOST EQUIPMENT
Modern cabinets containing
leads and quads reduce labor
costs considerably. Efficiency
material creates large profits
6 Point 29A 58a
STIMULATING PRODUCTION
Progressive printers recognize the
fact that economy lies in equipping
their plants with modern materials
and machinery. Now is the time, as
every minute lost swells the pay roll
Characters in Complete Font
ABCDEFGHIJKLM
NOPQRSTUVWX
YZ&$1234567890
abcdefghijklmnopq
rstuvwxyzfffiflffiffld;
Small Caps from 6 to 18 Point, and Oldstyle Figures
1234567890 in all sizes, are put up in separate fonts and furnished
only when specially ordered
:[ 3a ]:
60 Point Figures
set solid
1.
HENDERSON
GALLERIES
63 (SArdsley Court
NEW YORK
«
Exhibition
OF A COLLECTION OF
Old English
Antiques
FROM THE
GENERAL WOLFE
MANSION
T^pxbury, <&YCass.
THIS fine collection is
offered for sale at the
order of Mr. John Blunt
of London. It consists of
the complete furnishings
of the mansion including
wood carvings, paintings,
sculpture, vases, wrought
iron and many heirlooms
and highly prized
rare books.
Sale starts
Friday, May 8th
at three o'clock, under
the direction of
Mr. Edwin Blake
■
Qoudy Italic
•72 Point
3A 5a
Enlist
•60 Point
4A 7a
Restful
•48 Point
5A 9a
Singular
•42 Point
6 A 10a
CREAM
Graphites
Characters in Complete Font
ABCDEF
GQH1JJK
LMNOPQ
RSTTUV
W XYY Z
$$123456
78goabcde
fghijklmno
pqrstuvwx
yzfffififfiffl
\A/ CL ♦ y ' ♦ y ♦ ♦
♦New Sizes
36 Point
6A 11a
PRINTERS
Harpsichord
30 Point
7A 14a
MECHANIC
English Subject
24 Point
9A 18a
INTRODUCED
2htaint Inhabitant
18 Point
14 A 28a
MODERN SYSTEM
Large Mercantile Firm
14 Point 19 A 36 a
EXCURSION STEAMER
Delights Numerous Children
12 Point 24 A 46 a
BEAUTIFUL COMPOSITION
Hartford Sculptor Awarded Medal
10 Point
26 A 52 a
PRJNTINQ LEADINQ MANKIND
Michigan College Students Enlightened
Bright Scholars Learning Qraphic Arts
8 Point 29 A 58a
ENFORCES FIRE PREVENTION RULES
Drastic Regulations Ordered by Advisory Board
Brilliant Artist Receh>es Highest School Award
Scidptor Beginning Statue Destined For Library
6 Point 33 A 66 a
AMERICAN TYPE STYLES INCREASE BUSINESS
National Adi.'ertisers Demand Latest Typographic Designs
Magnificent Craftsmanship Delighted Cultured Audience
Interesting Specimens Inspired Printers Attending Exhibits
:[ 33 ]:
Goudy Catalogue
►» ~* * ~ * »*■.
22 f'va/t
2A 5a
Her KIN
IS P*urt
1IA 24 a
'A Pa=t
A 44
BACKBONE SELECTED CLERK
Expensive handmade
Monthly SaleS Papers are much use,:
at the present time for
are expanding the finest sort of work
•frP'AfS
AS*
UPoit
IT A Ui
• Potrt
26 A
NEW Cars
4>. Point
5A **
Quick MOVE
42 Point
SA ♦»
KINGS
Blandly
36 Point
«A K>»
HERON
Madrigal
» PfAnt
€A 12m
NUMBER
Rhapsodist
24 P'/int
8A 16a
UNIFORMS
Philanthropy
TO THE RiS/VG
PROFESSIONAL MAN
NOW THAT YOUR EFFORTS
SEEM TO BE CARRYING YOU
FORWARD -THAT YOU ARE
GETTING TO THE POSITION
THAT WILL MEAN SUCCESS,
YOU SHOULD KNOW HOW
IMPORTANT IT IS FOR YOU
TO CONSERVE AS MUCH AS
POSSIBLE OF YOUR ENERGY.
IF IT IS NEEDLESSLY SPENT
IN CARS AND TRAINS, YOU
WOULD DO WELL TO LOOK
AT APARTMENTS WE HAVE
VACANT IN GRACE COURT
WEST TWELFTH STREET
IN THE HEART OF THE
BUSINESS DISTRICT
OF NEW YORK
LAST EDITION
The best books of
fiction seldom fail
to have good sales
EXCITING QUESTION
Newsprint is consumed in
enormous amounts by xhz
citv newspapers especialk
for the Sunday edition* or
several bulky supplement?
12 Point
3>A £**
PRODUCTS SOLD
Men are interested in
all matters pertaining
to their own business
6P«nt 30 A Si
COMPLICATED MACHINE
The wood pulp used for making
newsprint contains the original
impurities present in the wood
that is wHt our newspapers turn
quite vellow and become Krirrlr
Character* in Complete Font
ABCDEFGHIJKLM
NOPQRSTUVWX
YZ&$1234567890ab
cdefghijklmnopqrst
u vwxyzfFfi flffiffl .,-':;! ?
^Fi^R^^F^^^^^^^^^^F^r^^^^^^i^^^^^^^^r^^^^ ^^^^^^» ^fi^«^
VANITY BEAUTY SALON
HtelstonTigad, near SandringhamTarii
cA
shop of rare charm and
distinction that caters only
to women of discriminating
taste and refined judgment
••C* *©•■ ••€••
telephone for an cAppointment-^
^^^^^^^^^^^^^^^^^^^i^^^^^^^i^^^
12 POINT TEAGUE BORDER NO. 1205 ROTERS ILLUSTRATOR NO 10646
:[34]:
10 Point 24 A 48 a
SENSIBLE ACTION
Dnly few are qualified
o shine in society; but
t is possible for almost
ill men to be agreeable
Qoudy Catalogue Italic
18 Point
ISA 24a
FRANCHISE
Qrand opening
for trade school
72 Point
PATENT APPLIED FOR
3A 5a
Right End
Point 26 A 61a
PROFIT BY MISTAKES
Ixperience is a safe light to
talk by and he is not a rash
xan who expects to succeed
n future by the same means
hat helped him in days past
14 Point
16A 32a
HARMONIOUS
Enjoyable musical
selections heard by
means of the radio
60 Point
3A 5a
Society Girls
Point
30A 60a
MEDICAL COURSES LIKED
leading is to our minds the same
15 exercise is to our bodies. By the
me. health is greatly invigorated
ind preserved; by the othcr.virtuc
which is the health of the mind is
kept afire and tenderly cherished
12 Point
22A 42a
CENTER MARQIN
Rare manuscripts and
books often yield ideas
that are very practical
48 Point
6A 9a
One Certificate
Characters in Complete Font
ABCDEFQHIJ
KLMNOPQR
STUVWXYZ&
1234567890$
abcdefghijklmn
opqrstuvwxyz
42 Point
6A 10a
DURING DECEMBER
an exhibition
Paintings
WATER COLORS
ETCHINGS AND DRAWINGS OF
INTERIORS
ROMANO STUDIO
PECIAL CONSIDERATION has
been given to register, durability, rigidity of impres-
sion, easy running qualities, speed and distribution, in
KELLY AUTOMATIC PRESS
construction. No effort is spared to produce a high-grade
dependable printing unit to meet conditions as they
are found in the up-to-date, progressive printing office.
:[35]:
HOME
Unfilial
36 Point
6A 11a
EDITOR
Breakfast
30 Point
7A 14a
DUBIOUS
Melancholy
24 Point
8A 16a
UNSPOKEN
Phantom Ship
Goudy Bold
•120 Point
3A 4a
♦
•96 Point
3A 4a
•84 Point
3A 4a
NO hat
72 Point
3A 4a
Dial
60 Point
3A 5a
Sight
48 Point
4A 8a
Baked
42 Point
5A 9a
Ringlet
36 Point
5A 10a
Epitaphs
Characters in Complete Font
ABCDEF
GHIJKL
MNOPQ
RSTU V
WXYZ&
$123456
7890abc
defghijkl
mnopqrs
t u vwx y z
ff finfnffl
♦ > ♦ 9 * *
^New Sizes
:[36]:
30 Point
6A z,
PRINTS Booklet
24 Point
.*A
O -Tl L- .
Brought SPECIMEN
18 Point
12 A 23 a
10 Point
23 A a-.
NEIGHBOR
Help another
general cause
14 Point
17 A 32 a
DESIGN BOND
Exhibit beautiful
document before
critical audiences
12 Point
20A 38a
HIGH POSITIONS
Commission desired
doctors having large
influential following
EXPERTS DECIDE
Gathering in lyceum
creates development
regarding imports of
foreign merchandise
8 Point 25 A ^
MAKES FINAL PLAN>
Passenger resumes travel
after long and wearisome
months spent in locating
wonderful marble quam
for building corporations
6 Point 29 A 5Ti
THRONGED MAIN STRKT
Downpour of rain duasnWv
interferes with joyous carnivi1
and celebration that had drawn
immense crowds. After waiw*
considerable time the majoniv
went to their respective hornet
• •
v * s
•••••
>•••<
'•••••'
• •
Qatahg
ue
• •• -r\
• •• ;•
h
of
A
y ^Prints & 'Etchings \
<rK^re^ ^ooJis
oru
• •
^ne and cApplied
telephones
l4T>ea!
Metropolitan Galleries
South <±7tlanc}xe$ter
t •
• •;
!•••«
• •• v
• S .••••••% •••"**•% .••••••• ••••••• • 2^
TEAfiUEBORn^^
NON-KERNING
Qoudy Bold Italic
10 Point 23 A 46 a
TENTH LECTURE
Most knowing judges
continue granting the
youth letters praising
comprehensive theme
18 Point
12A 28a
72 Point
8A 4a
CONQUERS
Several tender
vines matured
BigRUN
B Point 26 A 52 a
ENTHUSE BUILDERS
Prosperous manufacturer
recently notified employes
who contemplate erecTing
houses immediately of his
indiscriminate assistance
14 Point 17 A 34 a
NICE SERVICE
Prominent mayor
from remote town
craves ceremonies
60 Point
3A 5a
DIGS Hole
48 Point
6A 8a
5 Point 29 A 58 a
FINEST ENTRANCE GATE
The thought commonly coupled
with a gate is its intention as a
harrier stopping the entrance of
unwelcomed gue$ts, yet in these
days a flowery garden entrance
may attradt rather than restrict
12 Point
21 A 41a
ENJOY OUTINQS
Kindergarten le&ure
receives compliments
from grateful patron
Find UNCLE
37
AMERICAN
CUT-COST SYSTEM
OF PRINTING PLANT
EQUIPMENT
Time* Saving and Space* Saving
American Cut* Cost Equipments are made in
both steel and wood
42 Point
5A 9a
CHIDE
Helpftd
36 Point
6 A 10a
DINERS
Engulfed
80 Point
7 A 12 a
16 POINT OLD ENSLISH BORDER NO. 40
FURNISH
Neat Styles
Characters in Complete Font
ABCDEFGQHIJKLMNOPQRSTU
VWXYZ&$1234567890abcdefghi
jklmnopqrstuvwxyzfffifl>fjiffl& .,***:;!?
:[37]:
24 Point
3 A 16 a
MUNCHED
Printer aided
deaf students
Goudy Handtooled
PATEUT »»P.if£- .
•120 Point
3 A 4 a 30 Point
6 A 12 a 14 Point
17 A Ki
RECIPE
Nymphs
soon fled
BURLESQUE
European light
opera with fine
music featured
first showing of
imported plays
**6 Point
3 A 4 a M Point
8 A 14a
HOCKEY
Ice skatin
quite early
12 Point 2D A l-i
INDEPENDENT
Remote little isles
given opportunity
to obtain freedom
from foreign king
**4 Point
3A 4a
18 Point
12 A 23 a
NEIGHBOR
Helpful hints
about buying
10 Point 2JA 4U
MEN GRADUATE
Students from many
states complete their
courses and graduate
from popular college
72 Point
3A 4a
Dial
GOUDY
TYPE FACES
A Showing of Popular Qoudy Types
60 Point
3A 6a
ieht
48 Point
4A 8a
Epoch
42 Point
6A 9a
Hybrid
36 Point
5A 10a
Epitaphs
txt rnrni rrnT-irrrTj-i iiiii.ii nrrn i l i i i i l i l rrTrviH
CONFIDENCE
FOR YEARS WE HAVE
HELD THE COMPLETE
CONFIDENCE OF OUR
PATRONS AND HAVE
HELPED THEM SOLVE
PRINTING PROBLEMS
THAT ARE ACCEPTED
AS PART OF OUR JOB
ART PRESS
North Hampton
Maine
ri
<cn.-JZOi"iz: tt- rrm— !ttt rn- T!' i t i i i ! i i i rn— i-rrrrrr-m-.J
Characters in
Complete Font
ABCDEF
GHIJ KL
M N OPQ
R S T U V
WXYZ&
$1234567
890abcde
f g hi j k lm
no p q r s tu
vwxyzffiifl
ffiffl.,
♦New Sizes
:[38]:
14 Point
17 A 34 a
MODERNIZE
Improved ways
of manufacture
being employed
12 Point
21 A 41a
SUBSCRIPTION
Notable magazine
increasing number
of pages because of
additional interest
10 Point
23 A 46 a
HUNTING HORSE
Southern equestrians
display unusual skill
in handling imported
steeds in circus arena
Qoudy Handtooled Italic
PATENT APPLIED FOR
30 Point
7A 12a
BRAND
Naughty
24 Point
8 A 16 a
Responded
after lunch
18 Point
12A 23a
DECEMBER
Quaint dance
was approved
72 Point
3A 4a
HOUSE
60 Point
3A 6a
REFINES
Insure Life
Characters in Complete Font
ABCDEF
Q H I J K L
M N O P Q
RSTUVW
X Y Z & $
1234567890
abcdefgh
ijklmnopq
rstuvwxy
z ff fi fl ffi ffl a
* t
< > . . r ?
♦ f ♦ ♦
QOUDY HANDTOOLED
ITALIC
REGULARLY USED
IN DISPLAY
EFFECTIVELY IDENTIFIES
& CALLS ATTENTION
TO THE
MESSAGE OF THE
ADVERTISER
V
ABCDEFgHIJKLMNOPQRST
UVWXYZ
abcdefghijklmnopqrstuvwxyz
$1234567890
48 Point
6A 8a
MINE
Judges
42 Point
6A 9a
Spirited
36 Point
6 A 10 a
Northern
■[ 39 J
Qoudy Qursive
if 72 Point 3 A 5a
Intelligent Question
it60 Point 4 A 7a
Symphonic Orchestras
it4S Point 5 A 9 a
(Locate (fMjy sterious Explorer
#42 Point 6A 10a
c&oreign(iBusiness Shows Qrowth
36 Point 6 A 11 a
^Methodical
30 Point 7A 14a
Quaint Etching
24 Point 9 A 18 a
^Anniversary Sales
18 Point 14 A 28a
Splendid (Achievement
14 Point 19 A 36 a
(fMxirvelous JewelsHDisplayed
12 Point 24 A 46 a
Qigantic Opportunities Everywhere
10 Point 26 A 52 a
'Distinguished Orator Scores ^Pessimists
8 Point 29 A 58 a
beautiful Qardens blossoming IsOith flowers
6 Point 33 A 65 a
'Prominent <^lcrchants <5\d\-ocate Vntversal Cooperation
Charaders in Complete ^donp^*
lhCr$i2345678go
abedee^jgg h i j k \ I
m m~> nn^opqrstP-^u
vDwIvxjCyzfffiflfiifil
\9he capital letters shown below are cast in special molds which provide a
lug or projecting body that forms a partial mortise for the overhanging part
of the letter and makes the overhang as strong as the body itself. The intro-
duction of these lugs on the type necessitates the casting of lower-case vowels
on a smaller body than that of the capitals, in order that the lines may be
easily justified. These letters arc furnished with all fonts from 18 to 72 Point
K M *CK Z a e i o u
%S* <***
It New Sizes
Character ^LJ not made in 42, 48, 60 and 12 Point sizes
:[ 40 ]:
Goudytype Series
72 Point 3 A 4a
36 Point 5 A 9a
14 Point 15A 31 a
GEMS
Richly
60 Point 3 A 5a
MUSIC
Origin
48 Point 4 A 7a
FICTION
New Story
42 Point 5 A 8a
EXHIBITS
Modernistic
type designs
HIDES
Expired
30 Point 6 A 10a
MOTOR
Specialize
24 Point 7 A 13 a
POSITIVE
Right Kind
18 Point 10A 20a
CONGENIAL
Lodge member
inspired guests
FINE CITIZENS
Splendid tribute to
aged public official
12 Point 17A 35a
GRAND SHOWING
Big municipal pageant
thrills large gatherings
10 Point 20A 40a
GROWING SUBURBS
Local contracting concern
erecting marble structures
of early Swiss architecture
8 Point 22 A 45 a
PICTURESQUE SCENERY
Our many national parks offer
visitors views of much interest
and unusual beauty and charm
6 Point 25 A 52a
ADVERTISERS PLEASE NOTICE
This new design should interest those
who desire a fresh, out'of-the-ordinsry
touch in their printing and advertising
Characters in Complete Font
AcAB^BCV^DBT
GHJIIJKLMcM
Nc^OPrPQRCRS
TTUVWXYOfZCr
$1234567890
abcdefghijklm
nopqrstuvwxyz
fffiflffifnct. ,-'':;!?
[4i J
#144/120 Point
Bernhard Gothic Medium
3 A 4a
18 Point
Copyright, 1929, by Lueien BernK***
Manufactured under Special iicr-^e
12 A 24*
INTERESTING TOPIC
enjoyable speaker quoted
some contemporary poets
14 Point
2QA AC a
PRAISES MODERN TREND
distinguished advertising expert
eloquently defended modernism
* 120/96 Point
3A 4a
12 Point
24 A 44 1
USING TRADITIONAL METHOD
finest pottery and fabrics are produced
successfully upon old looms and wheels
10 Point
26 A 52 *
PRODUCING SUPERFINE PRINTING
enterprising publishing house with splendid
facilities was awarded some large contracts
*96/84 Point
3 A 4 a
48 Point
4 A 6 a
*84/72 Point
72 Point
60 Point
3 A 4 a
3A 4a
3A 5a
♦All characters, excepting descenders, cast on the
smaller size body.
Sp
42 Point
er
4A 7a
Resigning
36 Point
5A 9a
GROWER
Buys
ome
30 Point
6A 12a
MERINGUE
Quieted Boys
24 Point
8A 16a
FINE DESIGN
Helped Student
:[42]:
8 Point
- 56*
ADVERTISING TECHNIQUE SHOWS CHANGE
economical business methods demand that publishes
product) magazines with intelligently arranged formats
6 Point
32 A 64*
THINKING STRAIGHT BECOMES MOST NECESSARY
exacting conditions thai nowadays confront executives require
that the technique of advertising and marketing be understood
Characters in Complete Font
ABCDEFGH IJ
KLMNOPQRST
UVWXYZ6-$$
1234567890
a
bcdefghijlcl
m
nopqrstuvwxyi
« *
• •
•
$
»
I ?
*
Character " not made in 6f 8 and 10 Point
Characters Ifc *h not made for 84, 96, 120 and 144 Point
The following characters, from 30 to 144 Point, era cast recessed
AFLPTVWY
=
Special Characters fonted separately and furnished on order or\\y
€K$Tn*ho€bT$ u $
Lining Figures furnished in separate fonts or will be supplied tit
the regular fonts Instead of Oldstyle Figures
when so specified on the order
$1234567890
Bern hard Gothic Medium Italic
Copyright, 1930, by Lucian Bernhard
Manufactured under Special License
72 Point 3 A 4 a
night
60 Point 3 A 5 a
oil day JOY
48 Point 4 A 7 a
FINE shipmate
42 Point 4 A 8 a
tempting MENU
36 Point 5 A 10 a
OLDEST Neighbors
30 Point 6 A 12 a
Stenographers REPORT
24 Point 8 A 15 a
PRINTED furniture catalogue
IMPORTANT NOTICE
Bernhard Gothic Medium Italic, sizes 24 to 72 Point, is cast on Angle Body without
overhangs. Angle Body fonts are packed in parcels as follows: Caps A to Z &> —
Lowercase a to z— Figures I to O $ £— Points .,-**:;/ ?— A liberal supply of
Angle Body Spaces furnished with fonts and extra fonts of spaces are obtainable
:[ 43 ]:
18 Point 12 A 22 a
HISTORIC MANSION
tastefully furnished rooms
14 Point 19 A 37 a
STRIKE OPTIMISTIC NOTE
latest bulletins indicate progress
12 Point 22 A 43 a
DELIGHTFUL MUSIC ENJOYED
engage excellent symphony orchestra
10 Point 25 A 48 a
HANDSOME SPECIMEN EXHIBITED
interesting display includes several models
8 Point 26 A 52 a
UNEXCELLED CRAFTSMANSHIP IN DEMAND
preference for printing of the best grade is justified
from the standpoint of good business administration
6 Point 30 A 60 a
PROGRESSIVE HOUSES DEMAND GOOD PRINTING
every intelligent person knows that appearance counts largely
these days and that men are more often judged by their clothes
6 to 18 Point sizes of Bernhard Gothic Medium Italic
are cast only on the regular body
Characters in Complete Font
ABCDEFGHIJ
KLMNOPQRST
UVWXYZ&>$*
1234567890
abcdefghijklm
nopqrstuvwxyz
t 9
..17
• f • •
Character r not made in 6, 8 and 10 Point
Characters are furnished with sizes from 18 to 72 Point
The following characters, from 24 to 72 Point, are cast recessed
AFLPTVWY
Special Characters fonted separately and furnished on order only
flBDE€FHKPRS
Th a e k r u
Bernhard Gothic Light
* 120/96 Point 3A 4a
Copyright, 1930, by Lucian B*t*&*K
Manufactured under Special Lktss*
30 Point 6A 12a
DISTRIBUTION
oreign diplomat
24 Poinl 8A 16a
MUSIC STUDIOS
♦96/84 Point 3 A 4a
*84/72 Point 3A 4a
72 Point 3A 4a
60 Point 3A 5a
so
lers
Ho per
48 Point 4A 6a
WARDEN
42 Point 4A 7a
GRACEFULstudent
ree pupils enrolle
18 Point 12A 2
PERFUMES
delicately scented boudoir
14 Point 20A 40a
FINE SOUVENIR PROGRAM
interesting typography displayed
12 Point 24A 48a
GREAT IMPROVEMENT REPORTED
large advertising campaigns in progress
10 Point 26A 52a
FOREIGN MOTION PICTURE SHOWN
internationally known star plays leading role
8 Point 28A 56a
INTREPID FLYER REACHES HIGHEST ALTITUDE
daring aviator and his mechanic perform thrilling stunt
6 Point 32A 64a
MODERN TYPE DESIGN THE BASIS OF FINE PRINTING
successful printers must react quickly to advances in typography
Characters in Complete Font
ABCDEFGHIJKLM
NOPQRSTUVWXY
Z6<$$l 2345 67890
abed
e
f
g
h i
•
j
k l
m n
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pqrstuvwxyz
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$
Character not made in 6, 8 and 10 Point
Recessed Characters cast in sizes from 30 to 120 Poi
AFLPTVWY
»— ^— — — —
36 Point 5A 9a
ajestical EXPOSITION
^All characters, excepting descenders, cast on the smaller size body
Special Characters made from 6 to 72 Point; furnished on order or*r
GKSaehrsuj
Lining Figures furnished in separate fonts or will be supplied in ft
regular fonts instead of Qldstyfe Figures when
so specified on the order
$
23456789 0
{44 J
Bernhard Gothic Light Italic
Copyright, 1930, by Lucian Bernhard
Manufactured under Special License
V
RISK
72 Point 3 A 4a
\ rign ts
60 Point 3 A 5a
daintily ICED
48 Point 4 A /a
FINER /
on
an
42 Point 4 A 8a
hackneyed SONG
36 Point 5A 10a
INHERENT CHARM
enpying
holid
ay aance
30 Point 6A 12a
EXTENDED HORIZON
banquet speakers optimistic
2A Point 8 A 15 a
HEARD UNIQUE LEGEND
fascinating mythological kingdom
IMPORTANT NOTICE
Bernhard Gothic Light Italic, in sizes 24 to 72 Point, is cast on Angle Body without
overhangs. All Angle Body fonts are packed in parcels as follows: Caps A to Z &-—
Lowercase a to z- Figures I to O $ £- Points .,-'*;;/ ?-A liberal supply of
Angle Body Spaces is furnished with each font and extra fonts of spaces are obtainable
■[ 45 J
18 Point 12 A 22 a
EXQUISITE SUBJECTS
seven magnificent imported
paintings exhibited recently
14 Point 19A 37a
VOGUE NEARING ZENITH
the insatiable urge for something
new brings frequent style change
12 Point 22 A 43 a
BEAUTIFUL CINEMA MAGAZINE
employing recently discovered process
for reproducing pictures in natural color
10 Point 25 A 48 a
ETCHINGS HAVE AESTHETIC CHARM
perfect technique and splendid craftsmanship
dominate these remarkably beautiful displays
8 Point 26 A 52 a
INTERPRETING SYMPHONIC COMPOSITIONS
metropolitan conductor handled augmented orchestra
and deserves credit for exceptionally fine performance
6 Point 30 A 60 a
MODERN ADVERTISING INTRIGUES US INTO BUYING
Creative typography demands something more than mere technical
knowledge; it calls for ideals, imagination, the longing to excel;
it cultivates a viewpoint that is eagerly and ardently modernistic
6 to 18 Point sizes of Bernhard Gothic Light Italic
are cast only on the regular body
Characters in Complete Font
A BCDEFGHIJ
KLMNOPQRST
UVWXYZ&$*
1234567890
a b c d e f g h i j k I m
nopqrstuvwxyz
/ f
$
Character ^ not made in 6, 8 and 10 Point
The following characters, from 24 to 72 Point, are cast recessed
A F L P T V W Y
Special Characters fonted separately and furnished on order only
BDECFHKPRSaekrsu
Bernhard Gothic Heavy
^ 120/96 Point 3 A 4a
#96/84 Point 3 A 4
#84/72 Point 3 A 4a
72 Point 3 A 4 a
60 Point 3 A 5 a
48 Point 4 A 6a
42 Point 4 A 7a
Copyright. 1930, by Lucian
anufactured under Special Lktm
termina
36 Point 5A 9a
educated ANIMALS
:[ 46 ]:
30 Point 6 A 12 a
BUYS equipment
24 Point 8 A 16 a
QUAINT HEARTH
thirty beautiful rugs
18 Pofnt 12 A 24 a
PICTURESQUE SCENES
charming landscape lauded
14 Point 20 A 40 a
EXHIBIT CLEVER SPECIMENS
intelligent typographic craftsmen
12 Point 24 A 48 a
NINTH AUTOMOTIVE EXPOSITION
electrical supply manufacturer a Hen
10 Point 26 A 52 a
BUYS MODERN PRINTING EQUIPMENTS
suburban printer received large consignment
8 Point 28 A 56 a
TOURISTS VISITED HISTORIC SHRINE
metropolitan industrialist entertained large gathering!
Character! in Complete Font
B C D E F
O P
H I
KLM
T U V W
12 3 4 5
R S
Z cV
7
0
a
c
e
9
h
■ I
m n o p q r s
t
u v w x y z
% i
/
H
»»
f
f
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•!•
$
$
Character Y not made in 8 and 10 Point
The following characters, from 30 to 120 Point, are cast recessed
AFLPTVWY
Special Characters made from 8 to 72 Point and furnished only on order
€ K o b r $ u
#AII characters, excepting descenders, cast on the smaller size body
Bern hard Gothic Extra Heavy
Copyright, 1931. by Lucian Bernhard
anufactured under Special License
*72/6Q Point 3 A 4a
j^^"^^""^p»
I
\
r
60 Point 3 A 5a
CHARACTERS IN COMPLETE FONT
ABCDE€FGHI
JKKLMNOPQ
RSTUVWXYZ
6-$ 1234567
890aobcdef
g h 1 1 Iclmnopqr
sttuvwxyz
t . I ? A
• f • • V
r
« t nif
The following characters from 30 to 72 cast recessed
AFLPTVWY
30 Point 6 A 12 a
48 Point 4 A 6a
■9
42 Point 4 A 7a
36 Point 5A 9a
24 Point 8 A 16 a
FRENCH SILKS
lighter material
18 Point 12 A 24 a
CHARMING MUSIC
delights royal tourist
14 Point 20 A 40 a
FASHIONABLE LINGERIE
exquisite colorful creations
12 Point 24 A 48 a
♦All characters excepting descenders cast on 60 point body
MODERN PRINTING PLANTS
have approved quicker methods
and favor automatic machinery
[47]=
Bernhard Booklet
72 Point 3 A 4 a
MODEL R
ecosnize
60 Point 3 A 6a
Enterprising URCHINS
48 Point 5 A 10 a
COUNSEL Reportin
aser
42 Point 5 A 11a
Exquisite Displav ANTICIPATED
36 Point 6 A 11 a
HUNDREDTH Quarterly Development
30 Point 7 A 13 a
14 Point 19A 38a
DISPORTING
mam
a^ers
24 Point 8A 17a
FINE THEATRE
Characters
A B C I) E F Q
II IJK LM N
O P Q R S T U
V W X Y Z &
IMPROVEMENTS SHOWN
Merchant Places Larder Order
12 Point 22 A 44 >
BEAUTIFUL SURROUNDING?
Remodels Exquisite Countrv Home
Splendid M
usicaie
l
t
f
k l
m n
18 Point 14 A 28 a
o p q r s t u
10 Point 26 A 52 a
IMPORTS GENUINE BROADCLOTH
Superbly Designed Sill? Gowns Displavc"
CONTRACT BRIDGE
Lawyer Pla^s Fine Game
V W X £ z
t r « n
c §
I ?
• 9 ♦ •
8 Point 28A 58a
SUMMER VACATIONISTS CRUISING LAKE
I:n£li*li Geologist Climts Lofty Mountain HcU^
Figures
The:»t» r.haracfers not mad*? in
8 and 10 Point ^i/es
1234567890$
Tht^p characters are caM recessed in sizes 24 to 72 Pa,n*
AFLPTV\M
:[ 48 ]:
Bernhard Booklet Italic
72 Point 3 A 4 a
FO UND PL
apwrig
'a hi
60 Point 3 A 6a
Qreat Linguist
48 Point 5A 10a
REVIEW Delightful Musicales
42 Point 5 A 11a
New European Opera INSPIRING
36 Point 6 A 11a
MODERN Apartment Building For Sale
30 Point 7A 13a
14 Point 19A 38a
Gets Scholarship
24 Point 8A 17a
JOVIAL WRITER
Finest Opportunities
18 Point 14 A 28 a
PLEASING SCENERY
Admires Beautiful FL
owers
Figures
12345678Q0$
Characters
A B C D E F 0
H I J K L M N
O P Q R S T U
V W X Y Z & %
a b c a e f g
h i j k I
m n
o p q r s t u
v w x y 2
f r ir n
These characters not made in
8 and 10 Point size
Sizes 24 to 72 Point cast on Angle Body
MODERN IMPROVEMENT
Displayed Ola Period Furniture
12 Point 22 A 44 a
CHARMING ENVIRONMENTS
Desires Ideal Atmospheric Condition
10 Point 26 A 52 a
PLEASING TYPOGRAPHIC DESIGN
French Craftsman Reviews Many Displays
8 Point 28 A 58 a
THE CENTURY OF PROGRESS EXPOSITION
Prominent Thespian Cjave Exceptional Performances
The** characters are cast recessed in sizes 24 to 72 Point
A F L P T V \V Y
{ 49 }
72 Point 3 A 4a
60 Point 3 A 6a
urp
e
oernhard 1 — asriion
Copyright, 1929. D/ UiCian B*t*i-:
Manufactured under Spec<a Lee— »
o
24 Pont 8 A 16 a
N
R
J
epTo^uce? 1 — i
ne
(-^-rinti
1 i u-
18 Pont 12 A 24a
TOMOBILC SO
L
O
wner>
D-
ves i — xcellen
tB
c^rr?^
I Rebuilt v^^T? V37IV1
•3
i-
n^ . otftisTtfct
14 Point 18A 35a
48 Point 5 A 9a
\_Jv\q\na
ENJOYS PERFORMANCE
[__yelignt|-ul | lusiccne bq splendid | |u£icitfr?
Oetfutij-ul 0ouveniT> Mrog
ram?
Di^rlL
42 Point 5A 10a
12 Point 22 A 43 a
O
eau
ti
u
pec
men
36 Point 6A 11a
IJtfC
irr:ne
D
r\
er
umeri)
30 Point 7 A 13 a
eqa
n
t Di
Sp £11}
£
mire
J
:[5o]
MODERN FINISHING SCHOOL
r\n \^a\jcai.\ona\ Institution of ] — lignest \^v\araciv
ZDcrio\av<;W\p |<^ecent!q /\wavaea 04 {-^nil^ntnrop .r
CHARACTERS IN COMPLETE FONT
A^flBCDE€
6FGH IJ KLM
NnOPQRS^T
UVWIIJXYZ^
^^1234567890
a
bedefghijk
m
nopqrstuvwxq'Z
\ /
• • 1 ? «
£>
V
te z>el'u
en note Selies
6 Point
3A 5a
Point
3 A 6a
flZatestic Kc
a
Point
3A 9a
Printed Gltidic
Oria inal > ilk Z/<
em
Characters in Complete Font
KZTMlOPQR
gmvwxijZb
aelchiiklmuobcis
tu0u>x\iztte\etiscrlt4
%tk.,.":;n
Keynote is made in
OCi(\ i/\ SiX useful sizes jjlom 2l\ point
to 96 point
8 Point
4A 11a
Llchtmnc §f>
eeos
lUwst\i7h
ecnanic
6 Point
eau
mul £etti
4A 13a
el to\m
JeliGhU LLceb Ptintel
X Point
7 A 20 a
2ualit\i Will Qnclease Uemanb
iclmal Glalt Conditions follow
Tiilitatxi Sail Siilliant Success
%e7m
tamian
WORLD'S FINEST AND FASTEST
1 tain homTlew Mo\n toltliavni
DANCE AND PLAY BRIDGE IN DE LUXE CARS
72c £now L/<
InTTlu
own in llliavni
WHEN ARE YOU LEAVING?
Harlequins, Typographic Dots, Cubist Moderniques and Brass Rule 8 Point Wave Bands No. 801
{5i}
Stymie Medium
* 144/ 120 Point
3 A 6 a
* 120/96 Point
*96/84 Point
•84/72 Point
#72/60 Point
*66/60 Point
3A 6 a
48 Point 4 A 7a
3 A 6 a
Spirit
42 Point 5 A 8 a
3A 4a
Mapl
36 Point 5 A 10 a
IS Light
30 Point 6 A 12 a
4 A 5a
Dye RED
24 Point 7A 14 a
4 A 6a
GREATEST
Perspective
18 Point 10A 20a
COMPOSING
Popular Lyrics
:[ 52 ]:
18 Point No. 2 12 A 24 a
INDUSTRIAL PROSPECTS
Business Revival Predicted
14 Point 15A 30a
CONSTANT PERFORMANCE
Arranging Delightful Program
12 Point 18A 35a
MAGNIFICENT STAGE COSTUME
Audience Admires Exquisite Gowns
10 Point 25A 45a
INDUSTRIOUS WORKERS PROMOTED
Supervisor Advances Diligent Mechanic
10 Point No. 2 25A 45a
MORE DISTINCTIVE PRINTING REQUIRED
Beautiful Showing Attracts Unusual Attention
8 Point 27A 55a
SUBURBAN HOME OWNERS CONSIDER CHABGI
Honest Public Officials Courted Widest Investigates
6 Point 30 A 60 a
PROMINENT BANKER ISSUES ENCOURAGING STATEJOKT
Late Financial Reporta Indicate Steadily Increasing Prospanfy
♦All characters, excepting descenders, cast on the smaller size toft
Characters in Complete Font
A B C D E F G
H
I J K L M N
O P Q R S T U
V W X Y Z & $
12345 67890
a
]
b c
k 1
d
e
f
g
h i
m n o p q
r
stuvwxyz
* /
i ?
(
$
Superior w furnished with all fonts from 24 to 144 Point
Characters AFLPTVWY cast recessed
from 24 to 144 Point
^^HBHB
Special Characters fl fl Q f I t y made In all sizes
and sold separately
Stymie Medium Italic
12 Point 3 A 5a
60 Point 4 A 6 a
Nice PAY
48 Point 4 A 7 a
RICH Styles
42 Point 5 A 8a
Quietly BUILT
36 Point 5 A 10 a
\dANY THANKS
lovely Reception
30 Point 6 A 12 a
CHARMING SONGS
1
'ratify Royal Couple
24 Point 7 A 14 a
VONDERFUL CONTEST
portsmen Enjoyed Game
IMPORTANT NOTICE
xnie Medium Italic, in sizes 24 to 72 Point, is cast on Angle Body
bout overhangs. All Angle Body fonts are packed in parcels as fol-
's: Caps A to Z &— Lowercase a to z — Figures 1 to 0 $ £— Points
- •':;/? (— A liberal supply of Angle Body Spaces is furnished
with each font and extra fonts of spaces are obtainable
:[ 53 ]:
18 Point 12 A 24 a
COLORFUL LINGERIE
Many Exquisite Shades
18 Point No. 2 12 A 24 a
IMPORTS LOCOMOTIVE
Heaviest Models Required
14 Point 15 A 30 a
MECHANICAL OPERATION
Improved Equipment Ordered
12 Pomt 18 A 35 a
DISPLAYED EXCLUSIVE DESIGN
Sold Beautifully Embellished Books
10 Point 25 A 45 a
CRAFTSMEN VISIT ART EXHIBITION
English Merchant Receives Gold Medal
10 Point No. 2 25 A 45 a
PRESIDENT GREETS FOREIGN DELEGATE
English Statesman Rejoins Waiting Colleague
8 Point 27 A 55 a
MERCHANT MAKES GENEROUS CONTRIBUTION
Eminent Philanthropist Celebrates Golden Wedding
6 Point 27 A 55 a
STOVE MANUFACTURERS HOLD ANNUAL CONVENTION
Membership Plana Extensive Business Advertising Campaigns
Characters in Complete Font
A
BCDEFGHI
J
K
L M N O P Q R
S
T
U V W X Y Z &
$
1234567890
abcdeffgh i j k
lmnopqrrstuv
w x y z . , - *':;!?(
The following characters are cast recessed from 24 to 72 Point
AFLPTVWY
$
Superior >? furnished with all fonts from 18 to 72 Point
\\ //
Characters furnished with all fonts from 6 to 18 Point
Stymie Light
♦ 144/120 Point
*120/96 Point
^96/84 Point
#84.- 12 Point
*72/60 Point
60 Point
3A 6a
3 A 6 a
48 Point
A 7a
3A6a
Mates
42 Point
5A 8a
Politics
3 A 4a
36 Point
5A 10a
Quilting
30 Point
6A 12a
4A 5a
SHOWER
New Birds
24 Point
7A 14a
4 A 6a
Saw Bargain
18 Point
10 A 22 a
REMARKABLE
18 Point No. 2
12 A 24 a
HELPING TYPOGRAPHERS
14 Point
15A 30a
PICTURESQUE LANDSCAPES
Foreign Artists Highly Enthused
12 Point
20 A 40 a
GOOD TYPE FACES ARE ESSENTIAL
Advertisers Approve Modern Designs
10 Point
25A 50a
RURAL COMMUNITIES HOLD MEETING
Many Recommendations Were Introduced
10 Point No. 2
25 A 50a
EXCLUSIVE MANSIONS BEING AUCTIONED
Prominent Financier Made Most Attractive Offer
8 Point
25A 50a
METROPOLITAN STUDENTS RECEIVE CREDENTIALS
Distinguished French Professor Makes Lengthy Speech
6 Point
27A 55*
TYPOGRAPHIC CRAFTSMEN REVIEW MODERNISTIC PRINTING
Celebrated authorities highly commended the various specimens
that were displayed at the recent printing and painting exposition
if All characters, excepting descenders, cast on the smaller size body
Characters in Complete Font
AflflBCDEF
G H I J K L M N
OPQRRSTU
VWXYZ & $ 1 2
3 4 5 6 7
9 0
a a
b c
k 1
d
f
g
h
i
m n o p q
rstuvwxyz
\ #
•
i ?
? (
*
« »
The following characters are cast recessed from 24 to 144 Point
AFLPTVWY
Superio
r J"i fu
rnished with all fonts from 24 to 144 Point
^^^■» ■
:[ 54 ]:
Stymie Ligh t Italic
18 Po'nt 12A 24a
Imports Near in g Norm al
18 Point No. 2 12 A 24 a
EXPORTED AUTOMOBILE
Buying
rovement Noted
14 Point 15 A 30a
CHARMING WINTER SPORTS
Promotes Healthful Recreation
72 Point 3A 5 a
60 Point 4 A 6a
12 Point 18A 35a
RECEPTION TENDERED PRESIDENT
Notable Personages Attend Function
10 Point 25A 45a
MAGNIFICENT SYMPHONIC RECITALS
Soothing Melody Provides Entertainment
HER
48 Point 4 A 7a
42 Point 5A 8a
10 Point No. 2 25 A 45a
MILLIONAIRE CONTRIBUTES ABUNDANTLY
Several Institutions Shoring Charitable Legacy
8 Point 27 A 55 a
BEAUTIFUL DEBUTANTES PLACIDLY SOJOURNING
Popular Winter Resorts Enjoying Marvelous Weather
6 Point 27 A 55 a
FURNITURE MANUFACTURERS HOLD YEARLY CONVENTION
Membership Planning Extensive Business Advertising Campaign
Elegan t LINEN
36 Point 5A 10a
MODERN Doctors
30 Point 6 A 12 a
I
— \
Characters in Complete Font
A B C D E F G H I J
K L
T U V
N O P Q R S
X Y Z & $
1234567890
abcdeffg h i j k 1
mnopqrstuvwxyz
\ /
■ • I ? ( «
»
s
The following characters are cast reces&ed from 24 to 72 Point
AFLPTVWY
upertor Tr
*
furnished with atl fonts from 24 Point to 72 Point
II //
Characters furnished with all fonts from 6 to 18 Point
utiful SPECIMENS
24 Point 7 A 14 a
Received Highest Mention
IMPORTANT NOTICE
Stymie Light Italic, in sizes 24 to 72 Point is cast on Angle Body without
overhangs. All Angle Body fonts are packed in parcels as follows:
Caps A to Z <£— Lowercase A to Z— Figures 1 to0$ £— Points . , -':;!?(*»
— A liberal supply of Angle Body Spaces is furnished with each font and
extra fonts of spaces are obtainable
:[ 55 ]:
Stymie Bold
• 144/120 Point
3A 5a
18 Point No. 2 11 A 22a
PROSPEROUS BROKER
Extends Unlimited Credit
14 Point 15 A 30 a
INTRODUCE MODERNISM
American Merchants Pleased
12 Point 18A 35a
*120/96 Point
* H
3A 5a
PRODUCES STRIKING DESIGNS
Unusually Attractive Display Effect
10 Point 25A 45a
RECOMMEND HAND COMPOSITOR
Excellent Typography Earns Admiration
8 Point 27A 55a
PRINTING PLANTS INSTALLED IN SCHOOLS
Distinguished Educators Approve Printing Course
*96/84 Point
3A 5a
48 Point 4 A 7a
#84/72 Point
#72/60 Point
60 Point
3A 4a
4 A 5 a
4A 6a
42 Point 5 A 8a
36 Point 5 A 10 a
Laughs
30 Point 6A 12a
Imported
24 Point 7 A 14 a
GREATER
Equipment
18 Point 10 A 20 a
DEMANDED
Right Quality
:[ 56 ]:
6 Point 30 A 60 a
ENTHUSIASTIC SPORTSMEN ENTERTAIN ATHLETE
Wonderful Reception Tendered Promising Football Player
#AII characters, excepting descenders, cast on the smaller size boCy
A
Characters in Complete Font
B C D E F G
H I J K L M N O
PQRRSTUV
W X Y Z & $ •
1234567890
a b
] k 1
c d e f g h i
m n o p q r
stuvwxyz
I 9
• i
5 ■
! 9
*
Superior v furnished with alt sizes from 12 to 144 Point
Characters AFLPTVWY cast recessed
from 24 to 144 Point
Condensed Figures 1234567890$ for Stymie Bold
made from 6 to 84 Point and sold separately
Special Characters n fl Q f I t y made in all sizes
and sold separately
Stymie Bold Italic
18 Point No. 2 9 A 19a
INCREASED BUSINESS
Old Stockholders Pleased
14 Point 12A 24a
G YMNASTIC EXHIBITION
72 Point 3 A 4 a
o mo ted Healthful Exercise
12 Point 15 A 30 a
RELIABLE INSURANCE BROKER
Offers Agent Splendid Inducement
60 Point 3 A 5a
10 Point 16A 32a
A UTOMOBILE SALES INCREASING
Great Advertising Campaigns Planned
8 Point 19A 38a
MOTHERS ATTEND BENEFIT PERFORMANCE
Excellent Musical Program Follows Entertainment
48 Point 3 A 5a
6 Point 20 A 40 i
MODERN ADVERTISEMENT ATTRACTS ATTENTION
American Faces and Decorative Material Used Exclusively
42 Point 4 A 6a
1
i
A
Characters in Complete Font
B C D E F G
H I J K L M N
O P Q R S T
U
V W X Y Z & $
1234567890
a
9
n
t
b
h
o
c
d
e
/
j
P
m
1
k
1
<7
r r
m
s
u v w x y z
/ • / •
<
Superior ^? furnished
with all sizes from 24 to 72 Point
Characters AFLPTVWY cast recessed
from 24 to 72 Point
36 Point 4 A 6a
LOAN Required
30 Point 4 A 8a
Magnificen t HOME
int
a
PATENTS INVENTION
Se veral Claims Alio wed
18 Point 8 A 17 a
BANK DEPOSITS INCREASE
Financial Reports Encouraging
—■— i—
™ ™^^^™^^™»
Sizes 24 to 72 Point cast on Angle Body
:[ 57 ]:
Stymie Elongated Ascenders and Descenders
Elongated Characters for Stymie Types can be had in Bold, Medium and Light. Sold in sets
or single characters for all sizes from 18 Point to 144 Point.
For 36 Point Stymie Light
.0
c.
n
.£
For 36 Point Stymie Medium
For 36 Point Stymie Bold
RADIO OR AUTOMOBILE
RECHARGED
IMMEDIATELY
after
• The Keystone Battery Service
have just installed in their modern
service station one of the latest
methods of recharging batteries
eustone battery service
Keystone Highway, Pennsylvania
GUARANTEED
NEW EXTRA HEAVY DUTY
Mi
TIRES
Ply Cord
Mileage Tires are of exceptional
beauty and strength . . . built of
super -twist, long -staple cotton
and of the finest quality rubber
AFFILIATED RUBBER COMPANY
:[ 58 ]:
L^anterbury Series
48 Point 7 A 13 a
MODERN AUTOMOBILES
JLDovely J New o^XamDshi
ampsnire ^ouniryside
42 Point 8 A 14 a
ewi
EUROPEAN NIGHTINGALE
licnind \J\o C/ ^lelody Lni:nralls JLDisl:ener
36 Point 8 A 16 a
ENVIRONMENTS
ea
utrul t/Nnnoun
cements
nt
30 Point 10A 19a
PLEASING PROGRAM
Kendered by Lnolisn C/^Vusician
24 Point 11 A 23 a
HONORARY MEMBERSHIP
cBuffalo Q\u\> Rewards Six CyMemL
emoers
14 Point 25 A 50 a
SUCCESS DEPENDS ON AMBITION
C/^vanaoer J/Npproves wranlino c/ Numerous QQonuse!
12 Point 27A 54 a
PALATIAL METROPOLITAN RESIDENCES
CTTandsome Q^iiy Homes Oitualed Alono Kiverside Dr
ive
(Characters in (^/Ompiele loni
AM~BcBC(9DE
^ F G H 9i I J K
L Jb M dM N JM O
PQ RSTTU^
VWOl?XYZ&$
1234567890
t c J
f 8 I-
Ic I
18 Point 18A 36a
COMMUNITY BENEFIT MU5ICALE
Wperatic JxNrias Lnliven Q^nnstmas Lnteriainment
:[59]:
m n o
p i r
t u
Y « ff f F ff IP • •
t F
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Bulmer Roman
1 48 Point 6A 10a
REFRESHED
Splendid Plays
14 Point 19A 39a 1
UNIQUE SUBURBAN MANSIONS 1
Many prominent men have had their 1
homes built in this interesting region 1
12 Point 22A 45a 1
SERVES DELICIOUS BROOK TROUT 1
These speckled beauties are excellent fare 1
for sportsmen and they are keenly relished 1
when prepared and served at the lake shore 1
1 42 Point 6 A 11a
QUIET FIELDS
Delightful Grove
10 Point 25A 49a I
SPLENDID OPPORTUNITIES IN WINTER 1
Tobogganing, snowshoeing and numerous other 1
healthful winter sports lure several hundreds of 1
outdoor enthusiasts to this beautiful lake region 1
8 Point 26A 52a 1
OUTDOOR RECREATIONS PROVED POPULAR 1
Golf and tennis are very enjoyable amid such beautiful 1
surroundings and zestful atmosphere, while motoring 1
along the marvelous highways and exploring the forest 1
trails brings inconceivable pleasure to the vacationists 1
6 Point 28 A 58a 1
JUNE CAMPERS HAVE COMPREHENSIVE SCHEDULES 1
Every season thousands of red-blooded sportsmen spend their 1
summer vacation very pleasantly and profitably camping in this 1
most remarkable mountainous section and the vast lakes, where 1
hunting, fishing and boating may be enjoyed to its fullest extent 1
1 36 Point 6 A 11a
MUSIC STUDIOS
1 Proper Atmosphere
I 30 Point 8A 14a
ROMANTIC OPERA
1 Unique Camping Place
1 24 Point 9 A 17a
WHISPERING ZEPHYRS
1 Especially interesting island
1 18 Pent 13A 2Gj
1 VISITING NORTHERN WOODS
1 Motorists from distant cities traverse
1
Characters 1
ABCDEFGHI 1
JKLMNOPQR 1
STUVWXYZSc 1
$12 34 5 07890 1
abedefghijk 1
1 m u o p q r s t u v 1
wxyzfffiflffiffl 1
9 9 I
Small Capi from 6 to 18 Point are put up in separate fonts and furnished 1
only when specially ordered 1
:[ 6o ]:
Bulmer Italic
1 14 Point 23A 44a
1 HONOR MEMBERS WHO SAILED
1 Many scholars departed aboard steamer
1 bound for uninhabited Eastern Islands
48 Point 6A 10a 1
MONSTROUS
Sailors Healthy
1 12 Point 23 A 48a
1 RELA TES HAZARDOUS EXPERIENCE
1 Prominent foreign geologist entertained the
1 ambitious university students with the most
1 remarkable tales of adventure and intrigue
42 Point 6A 12a 1
FINER STOCKS
Diligent Cavalier
36 Point 6A 12a I
BOUGHT HOUSE
Repair Conservatory 1
30 Point 8A 16a 1
EARNEST MARINER
Mechanic Complimented 1
24 Point 9 A 20 a 1
NUMBERING MACHINES
Complete Exhibition Inspected
1 10 Point 26 A 53 a
1 THE ENTIRE CITY WELCOMES A VIA TORS
1 Fervidly enthusiastic multitudes vociferously cheer
1 the foreign contingent of aviators upon completion
1 of their great record breaking transcontinental trip
1 8 Point 28 A 54 a
1 DILIGENCE AND PERSEVERANCE OF INSECTS
1 At the next opportunity when you make a journey through
1 /A/ woodlands and meadows during the early warm spring
1 </cj$ of the year, just take a little time to observe some of the
1 fascinating and intensive activities of the common bee or ant
I 6 Point 31A 60a
1 MAN HARDLY COMPREHENDS WONDERS OF UNIVERSE
I Practically every other day prominent scientists and astrolcgists with
1 /A/ AW£ 0/ wonderfully Powerful and carefully adjusted telescopes
I and cameras discover the existence of still another new planet and
1 we are only beginning to understand how big this universe really is
1 Characters
1 ABCDEFGHIJ
1 JKLMJVOPQRS
1 TUVWXTZ&$
1 1234 5 67890
1 abcdefghijkl
1 mnopqrstuv
1 uxyzffiflffiffl
18 Point 15 A 31a
UNEXPLORED ARCTIC REGION
Daring Navigators Flying Northward
:[6i]:
Cast on Original Line
72 Point
Caslon Oldstyle No. 471
SA 3a
24 Point
7A 14a
Best Act
RED Ink
Displaying
22 Point
8A 16a
60 Point
3A 4a
Rich Girls
NICE Men
Live Stylish
12 Point 15 A 45 a
FINE QUALITY
Caslon adds dignity
to beautiful printing
10 Point 18 A 56a
PILGRIM ROMANCE
Idealizing historical events
becomes ridiculous if some
narrative is unsubstantiated
18 Point
10A 25a
48 Point
4A 6a
KINGDOMS
Bravest Knieht
EXPEDIENT
Plenty of type
increases profit
14 Point
14 A 40a
RENEW DOME
Worn letters cause
of expensive delays
8 Point 20 A 60a
HISTORIC MELODRAMA
Composers sometimes take tunes
lacking in worth and glorify them
into symphonies; so the alchemy
of genius has transformed this play
6 Point 22 A 66a
SONGS PRODUCE HAPPINESS
Childhood was spent in chasing
golden butterflies; then came those
youthful days of dreams. Happiness
came with the realization of power
9 and n Point carried in stock only at the Foundry
42 Point
4A 6a
HEARD
Dialogue
36 Point
6A 7a
MEN Sing
Help Choir
Characters in Complete Font
A B C D E F G
H I J K L M N
O P Q R S T U
V W X Y Z & $
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abedefghij
klmnopqrs
tuvwxvzfffi
^ J^ The Original ^t -•
Caslon
OLDSTYLE
Roman and Italic
y
fl ffi ffl a
30 Point
6 A 10a
NAME Used
Right Subject
() []
I ?
Characters ( ) I 1 made only in sizes from 6 to 48 Point
Small Caps from 6 to |6 Point are put up in separate fonts
and furnished only when specially ordered
Caalon Quaint Characters shown on opposite pace
-/his typeface is cast also on tie American
Point Line. The difference is entirely in
the shortening of several of the descenders.
Its catalogue name is Caslon No. 540 and
Qaslon Italic No. J</o. The sizes are from
6 to 1 20 point in the roman and from
6 to p6 point in the italic
Caslon Oldstyle No. 472
Caslon Oldttyle No. 472 is made in /8, 22 and 24 point only.
The face is precisely the same as the Caslon Oldstyle No. 47 f, but
cast from different matrices ivith a closer fit as shoivn in the ex-
amples at the right. Sold in iveight fonts only.
Caslon Oldstyle No. 471
The sharp elements of
this type face insures a
legible job of printing
:[ 62 ]:
Caslon Oldstyle No. 472
The sharp elements ot
this type face insures a
legible job of printing
12 Point 14 A 42a
ODD SPECIMEN
Leaflet printed in the
early day found intact
and presented to firm
10 Point 16 A 48a
ANTIQUE PICTURE
Brought beautiful painting
depicting hostile meeting on
frontier with savage Indian
8 Point 18 A 55 a
HONORS FOR PURITANS
To break ivith the f>asty entrusting
their lives to the ivilds, required
a spirit of adventure y challenging
the great admiration of the ivorld
6 Point 18 A 55 a
COLONIZING AT PL VMOUTH
Pilgrim men and wmtn from atrott
the *(tanyjirtd with determination t»
mart fr*<d«m,landid upon the stern
and farhidding New England ihtrei
Caslon Oldstyle Italic No. 47 1
22 Point 7 A 16 a 48 Point
NO TIONS
Cast en Original Line
3A 5a
BESTMUSIC
strange naoiis jr^ • O *
from learning tLntertMtl &0Cietj
Folks acquire
strange habits
18 Point 9 A 25a
COLONISTS
Sturdy mariner
returning north
with sweetheart
42 Point
4A 6a
PROUD GIRLS
Diplomatic Chorus
14 Point 12 A 86 a
CONSIDERED
European professors
showed appreciation
throughout exercises
36 Point
4A 6a
9 and II Point carried in «tock only at the Foundry
RICH LEADER
Determine Multitude
cWedding
Q'tfts
( rJfOR the wedding season many
^J articles of beauty and utility
are offered. Sterling silver dinner
sets and choice pieces of exquisite
design are shown in great variety.
this trade-mark identifies
Hamilton & Sandford Qraftsmansbip
F&S
Characters in Complete Font
30 Point
5A 10a
A B C D E F G H MINISTER
I J J K L M N 0 P
Q R S T T U V
W X Y T Z & $
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a b c d e f g h h 1 ' j k
English prelate
journeying east
24 Point
6A 14a
/ m n 0 p q r s t u v EXHIBITION
W
xyzfffiflffifflz
t »
Swash Characters shown on page 66
New masterpieces
recently discovered
CASLON QUAINT CHARACTERS
These characters were in general use in William Caslon' s time, and have been preserved in their original form. They are not furnished with
regular fonts but are sold separately in packages containing either Roman or Italic.
fffffifllfbftififkiifta
For the Roman Series of Caslon Oldstyle No. 47 I all characters
shown above are available in sizes from 6 to 36 Point. The 42, 48
and 60 Point contain the long s and & only ( f 61).
f jr j* ffl a fi / a s ft *
For Caslon Oldstyle Italic No. 4JI the II characters shown above
are available for all sixes from 6 to jo Point. Only the long s, sk and
ft (J jk ft) are made for the j6 Point size and only the long s and ft
(f ft) are made for the 42 and 48 Point sizes.
:[ 63 ]:
Caslon No. 540
120 Point 3 A 4a
96 Point 3 A 4a
Bond
84 Point 3 A 4a
Night
72 Point 3 A 4 a
Squash
60 Point 3 A 4 a
Characters in Complete Font
ABCDEFGHI
JKLMNOPQR
STUVWXYZ&
$1234567890
abcdefghijklmn
opqrstuvwxyz
ff
fiflffiffla. ,-':;!?() []
Characters ( ) [] nude only in size* from 6 to 42 Poi
nt
Small Caps from 6 Point to 18 Point inclusive and Quaint Characters f (b fh fl
fk (1 ft iT fli (fl 61 from 6 to 30 Point inclusive are fonted separately and are
furnished only when specially ordered. Only the Quaint Characters f and 61 are
fonted in the ?6 and 42 Point sizes
11 Point carried in stock only at the Foundry
36 Point 3 A 7a
18 Point 9A 19a
GUILD
Highest
INQUIRED
Philanthropic
30 Point 4 A 10 a
ZEPHYR
DiSplayS Complete
24 Point 5 A 12 a
48 Point 3 A 6a
Rectangle
ENGAGED
Quadrangles
20 Point 7A 14a
42 Point 3 A 7a
Mytholo
KINGDOMS
Antique Carpet
14 Point 12A 27a
MONUMENTS
Beautiful Scenery
12 Point 13 A 32 a
QUAINT HOMES
Picturesque Gardens
10 Point 16 A 44 a
IMPROVED CENTRE
Newly Arranged Lighting
8 Point 18A 45a
ORIGINAL CONCEPTION
European designer brings many
fantastic modern motor designs
6 Point 22 A 63 a
NATIONAL PRINTING EXHIBITION
Remarkable display attracts very important
croup of I-atin American newspaper rdit«<r>
C as Ion Italic No. 540
96 Point 3 A 4 a
Characters in Complete Font
ABCDEFGHIJ
K L M N 0 P Q
R S
T7UVWXYTZ
$1234567890
a
b c d e f g h h i j k I tn
nopgrstuvwxy
fi fl ffi ffl & -
t
t
z ff
f ()
Point 3 A 4a
To Users ofCasIon Oldstyle Italic No, 471
The five largest sizes of the Caslon Italic No. $40 with Swash Characters are the
equivalent of 60, 72, 84. 96 and 120 Point Caslon Oldstyle Italic No. 471
^^^K^^^H^
72 Point 3 A 4 a
1 1 Point carried in stock only at Foundry
14 Point 12A 28a
30 Point 4 A 9a
EQUESTRIAN
Shady bridle paths
intersect this r
BUGLE
Quantities
60 Point 3A 5a
12 Point 14 A 33 a
MODEL HOUSES
Dainty summer flowers
bedeeked the landscape
24 Point 5 A 12 a
PRECEDE
48 Point 3 A 6a
10 Point 18A 43a
RUSTIC NEIGHBORS
Beautiful suburban residences
are located on the hillside and
are homes well worth owning
Bibliograph
20 Point 7 A 14a
8 Point 19 A 46 a
CHARMING ENGLISH CITY
Narrow streets and quaint inns
create an atmosphere of peculiar
charm *which delights strangers
FL 0 UNDER
Manager bought
new fishing boat
42 Point 4 A 7a
Candy Dealer
36 Point 4 A 8a
18 Point 8 A 19 a
6 Point 21 A 68 a
PICTURESQUE UNIVERSITY TOWERS
Vtntrahtt elms surround the tampus targeted
with iWurf? lawns and herdtred hj brilliant
colored hrdt of geraniums, alters and peonies
INSTINCTS
New
:[ 65 ]:
Caslo?i Oldstyle Italic No. 4JI Swash Characters
48 Point
24 Point
^s
<RV£W&>
22 Point
42 Point
rveg
^m c 6 £> s
18 Point
^fSf
36 Point
FGJf£
14 Point
6 t> e g
12 Point
30 Point
gcvsf
J^tMNO'P K^i*
10 Point
*A H C 6 ©
9 Point
8 Point
1> ^ 6-' »A «
C 6 v e r
6 Point
Caslo/i Italic No. 540 Swash Cha?~actei~s
Cation Italic No. 540 Swash Character* art cast in s fecial molds that provide a mortise so that lowercase letters can he fitted
inside the overhanging parts without use of kerns* Lowercase letters included in the .tints are cast on bodies of proper size to
fit the mortises in these capitals.
Font No. 1. Made in seven sizes. 3b9 42+ 4X. bi\ 72, Mand 9b point. Fonts of each sis* include all the characters shown in
the 36 point example.
Font No. 2. Made for the same sizes as Font No. /, but in each case the capitals are cast on the next larger body to avoid
overhangs. Fonts of each size include till the characters shown in the 3b point example, and the three largest sizes also include
tome additional hwenase letters.
Each size contains all character* shown in this Font
30 Point
*A £
6 T>
e ^ "P Jv ^
a e o u
Sizes 6 to 14 point and %% point do not contain
the characters a e o u
Font No . 2— for 36 point
9
aeon
Capitals in this font are cast on 42 point bodt
Lowercase cast on bodies tt wcri with capitals
Font No. 1— for 36 point
tMQT
ZIVW
aeon
Capitals in this font are cast on 36 point body. Lowercase cast
on bodies to uvri with capitals
:[ 66 ]:
Oaslon Opemiace
48 Point
IB
Fl
kG
SA 6a
IF
42 Point
ispi&y
Oaf
3A 5a
96 Point
3A 5a
ea
aire&in
30 Point
ale
50 N
6A 8a
€W
Mo<l
es
24 Point
6A 10a
18 Point
9A 18a
IMPORTED TAPESTRIES
Majestic Oreaiion Receives Jrrize
14 Point
15A 28a
MERCHANTS
Stationery JDougnt
12 Point 15 A 30 a
NICE PRINTING
Delightful Photograph
10 Point 18 A 36 a
REGAINS PRESTIGE
Official explained conduct
satisfactorily for electorate
8 Point 20 A 40a
INSTRUCTIVE SERMON
Distinguisked audience applaud*
young speaker delivering address
Ransom Shaded Initials
Characters
in Complete Font
bm Ibmiittecl Novel Designs (otff
<5W
(Qearcut Shaded Capitals)
12 Point
10A
<m oiB o ®€ <&
14 Point 8A
18 Point
24 Point
30 Point
36 Point
48 Point
a
6A
Q® ©
5A
4A
4A
3A
m <sv
Rar-aom Shad^l Initials
are rant without
overhang*
1
i Characters in Complete Font
A B C D E F G
H I
J K L M N O P
Q R
: S T U V W X Y
i
Z &
$1254 5 67890
ahcJefgnijkl
m n o
pqrstuvwxyz
ff a a
- ' . . t ?
• • • » • ■
Overhanging characters A VW Yf urnished in all sizes of Caslon Openface
1
<2^c*
e^c>
:[ 67 ]:
•0^9
sable i?i
combinatio?i with
Q^aslo?i
■e^c)
New Gaslon
84 Point
3A 4a
Races 5
72 Point
3A 4a
Soldier
60 Point
3A 4a
Inexplicit
30 Point
5A 9a
DRUM
Identify
24 Point
5 A 12a
ROUND
Magnetic
18 Point
8 A 17a
BURDENS
Depreciated
14 Point 12 A 24a
HISTRIONIC
Exemplification
12 Point 15 A 30a
PICTURESQUE
Beautiful waterfall
pleased sojourners
10 Point 17A 34a
HUGE BUILDING
Springfield real estate
brokers transact deals
8 Point 21 A 42a
REVIEWED REGIMENT
French military commander
inspecting northern garrison
6 Point 23 A 47a
SPECIAL MOTION PICTURE
Leading Cleveland cinema theatrea
show brilliant collegiate production
6 Point
21 A 42a
ORGANIZING MUSICAL SOCIETY
Prominent saxophone end clarinet soloist
renders selection. Enthusiastic directors
furnishing incentive (or youthful violinist
48 Point
3A 6a
74 BOUND
Elegant Cap
2
No matter what you make today,
and how healthy you are. there it
no way of telling what q §
urgent need may arise t30VC*
Let your savings earn for you. A
dollar is a very efficient worker if
intelligently used and Sk/7f>/> f
not foolishly hoarded lJC*l/cr*
FOUR
REASON S
Characters in Complete Font
42 Point
4A 6a
DOMESTIC
Regular Stock
36 Point
4A 7a
BOYS CHOSE
Selected Quality
:[ 68 ]
ABCDEFGHI
JKLMNOPQR
STUVWXYZ&
$1234567890
abedeffghijk
lmnopqrstuv
w x y z
. . » p
• > • •
The following characters are furnished with all fonts
from 5 Point to 18 Point inclusive
ff fi a ffi ffl
Fractions and Auxiliaries are made for New Caslon
New Caslon Italic
8 Point 17A 51a
SLUMBERING HAMLETS
Eventually time mellowed and
increased beauty of countryside
where courageous pioneers had
maintained their modest homes
notwithstanding dire privation
14 Point
11A 30a
MONOTONES
Sepia landscapes
invariably create
sound impression
6 Point
20 A 60a
12 Point
13A 38a
BE A UTIFUL DESERT GA RDENS
Btntath the scorching d$strt sky trow
many distinctively characteristic and
unusual species of profusely blooming
cacti that display marvelous adaption
to environment and interest botanists
because of their peculiar bristled and
barbed construction and gay blossoms
CONSTRUCTION
Officials will appoint
special committees to
furnish new building
and arrange opening
5 Point
17 A 52a
10 Point
15A 44a
UNOBTRUSil'E HOME FURNISHINGS
Crafltmaa furwilurt ami kamtt fmrmitkimgt art
smggtstivt of forttt ami wtoilami atmospktrt
ami rtitful grttas ami woodsy krawms bttamt
itstrvtily popular. Probably ibt rtasom torn*
komttt kavt httm taa tlaborattly ormatmtmlti
i$ kacamt* varitty ami talar art mmcaatelamily
tamgkl mad altimattly amitktmt ikt talar spirit
QUAINT CUSTOMS
Navajo Indians display
unexpected cleverness in
building houses weirdly
symbolizing their myths
3
A knowledge that you are thrifty
and prudent insures employment
and enables you to face q «
senility without alarm &(*%/ۥ
4
The basis on which the world lets
ahead and betters its condition in
manifold ways is aptly q *
expressed in one word &(+%/€ •
Save
Characters in Complete Font
A B C D E F G
H I J K L M N
OP Q R S T U
V W X Y Z & $
1234567890
a
b
d
f g h
I
jklmnopqrs
tuvwxyzfifi
fl ffi ffl . > -
f p
48 Point
3A 6a
FINISHED
High Score 5
42 Point
4A 7a
MUSI CIA NS
8 Rare Novelty
36 Point
4A 9a
CO VER STOCK
Important Rules 3
30 Point
4A 11a
ENLARGE STORE
Splendid A enlevement
24 Point
5A 14a
BUILDS CHARACTER
Great Opportunity Offered
18 Point
8A 22a
PROGRESSIVE MERCHANT
Inaugurating Publicity Campaign
[ *9 J
Caslon Bold
96 Point
8A 4a
SO Point
4A 9a
12 Point
16 A 30 a
84 Point
8A 4a
GRIPS
Fragile
24 Point
6A 11a
DESIRE
Royalist
18 Point
8 A 17 a
INSURED
Perplexing
FINE SERMON
Energetic pa&or
much stimulated
10 Point 16 A 32 a
HISTORIC SHIPS
Our representative
prevented disposal
8 Point 19 A 38 a
SHREWD MANAGER
Northeastern merchant
particular disciplinarian
6 Point 22 A 43 a
EASTERN RAIL SERVICE
Improvements contemplated
assure nice accommodations
72 Point
3A 4a
14 Point
12A 23a
QUESTIONS
Magnificence
6 Point
CASLON
21 A 40 a
GRACEFUL DESERT GARDENS
Royal caravans reached wonderful
oasis before their meagre supplies
and water were entirely exhausted
60 Point
3A 4a
Designed
48 Point
3A 6a
Magnificent
42 Point
3A 6a
Newest Mode
36 Point
3A 6a
QUICK MINOR
Special Delivery
Characters i
in Complete Font
A
B C
D
E F
G
H
I J
K
L M
N
O
P 0
R
S T
U
V
W X
Y
Z &
$
a
bed
e
f g h
e
i
•
J
k 1 m
n
o p q
r
s
t u V
w x y
z
dl & .
>
» . . t ?
• » • *
Two-third S*t
En Set
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Both en set and two-third set figures we made up to and including 12 Point;
above 12 Point the wide figures only are made and each site U made uniform
set. Up to 12 Point inclusive, regular job and weight fonts contain en set
figures only; above 12 Point, all fonts contain the wide uniform set figures.
Both kinds furnished separately in five-pound fonts.
9 and 54 Point carried in stock only at Foundry
:[ 70 ]:
Caslon Bold Italic
10 Point 16 A 30 a
ECONOMIZING
Production outlay
honestly curtailed
before organizing
18 Point
8 A 14 a
60 Point
3A 4a
MASTER
Noted and
thoughtful
8 Point 18 A 36 a
CHOICE ORCHARD
Northwestern farmers
predict enormous crop
from monthly spraying
6 Point 21 A 40 a
MINIMIZE RESOURCES
Several housewives making
organized plans to conserve
by forming purchasing guild
among chary acquaintances
14 Point 12 A 20 a
DECORATE
Gardener has
special flower
at convention
BISQ UE
Special
48 Point
3A 6a
6 Point
19A 38a
INTERIOR EFFECTS PLEASE
Bringing indoors a suggestion of
gay formal gardens and sparkling
water by sympathetic treatment of
the innumerable colors assembled
12 Point 15 A 28 a
ENTHUSIASM
Quiet performer
modestly roused
loftier sen timen t
R USHING
9 Big Sale 5
42 Point
3A 6a
CASLON MUNITION
3 0 New Silks
es^BOLD ITALIC
Characters in Complete Font
A B C D E F G
H I J K L M N
O P Q R S T U
V W X Y Z & $
1234567890
abcdefghi
jklmnopqr
stuvvwwx
36 Point
3A 6a
R UG DESIGN
Oriental Motifs
30 Point
4A 8a
FINE PRINTING
Cleverest Educator
y z rs
• f
• f
i ?
The followinK characters are furnished with all font*
from 5 Point to 24 Point inclusive
ff ft fi m w
24 Point
6A 9a
9 and 54 Point carried in stock only at Foundry
FOREIGN BROKERS
Diplomats Enthusiastic
{ 7' J
Caslon Bold Condensed
120 Point
SA 4a
96 Point
3A 4a
Characters in Complete Font
ABCDEFGH
I J K L M NOP
0 R S T U V W
X Y Z & $ 1 2 3
4 5 6 7 8 9 0
abcdefghi
j k I m n o p q r
stuvwxyz
CI Si i } ■ • *
I
I
I
!?
54 Point carried in stock only at Foundry
H4 Point
3A 4a
42 Point
4A 7a
MARK
Dudile
72 Point
3A 4a
36 Point
4A 7a
60 Point
3A 4a
Hard Metal
30 Point
6A 10a
48 Point
3A 6a
Artistic Prints
BRANCH
Maiestical
24 Point
7A 16a
KEROSENE
Useful Brush
18 Point
12 A 23 a
MAGNITUDE
Historic Chest
14 Point
ISA 30a
NEIGHBORING
Perfect Harmony
12 Point
19A 38a
BANK DIRECTORS
Reluctant Depositor
10 Point
21 A 43 a
METHODS USED
Publicity agent securing
certain profitable results
8 Point
24 A 48 a
GEOGRAPHIC MAGAZINES
Distinguished explorers write
mighty inter
•
•KM 1 1 1 1
description
6 Point
26A 62a
OBTAINED HANDSOME PICTURE
Fearless photographer displays great
acrobatic skill in securing numerous
views from position on hi^h building
:[ 72 ]:
'.»"> .W=
Paramount S
72 Point 3 A 4a
60 Point 4 A 5a
BRIDGE
a snip
rten
48 Point 4 A 6a
PERFUME
o ve ly worn en
tn e toae
er
42 Point 4 A 7a
MOUNTED
ortg
cr snaacs
used effectively
ertes
36 Point 5A 7a
DINNER
tne service
30 Point 6A 10a
ENSURED
bright lawyer
24 Point 8A 17a
CREDITORS
gain confidence
in foreign trad
18 Point 12 A 26a
STRING MUSIC
symphony orchestra
gtves weekly concert
14 Point 20 A 40 a
UNIQUE RINGS
remarkable sapphire
of extraordinary size
12 Point 22 A 44 a
SUBURBAN HOME
famous carpet merchants
modernize old buildings
10 Point 23A 47a
BEAUTIFUL EXHIBIT
futuristic oil paintings and
antique furniture displayed
in prominent snow windows
8 Point 26 A 52a
JUDGE UPHELD DECISION
concerning Urge foreign shipments
of all good*. The proposed general
revision of the tariff should restore
confidence mnd stimulate business
6 Point 30 A 60a
UNIVERSAL TRUST COMPANY
If you draw up a will you can state your
own terms for the division of the estate
you built up throughout your life. If you
do not mmlt€ a will you simply delegate
the State to distribute all your property
Characters in Complete F<
"ont
ABCDEFGHIJ
KLMNOPQR
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4 5 6
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y
:[ 73 ]:
Kivoli Seri
erics
48 Point 4 A 6a
18 Point 12 A 26 a
ODERN
Elaborate IJisplays
42 Point 4 A 7a
ORIGINAL
elgian /\rcnitecture
36 Point 5 A 7a
PRODUCING
Deli
lS
u
I Entertainment
est
fenestra
30 Point 6A 10a
SPLENDID SHOP
emar
Ule Milk
tnery
txhibi
it
nusua
IDesi
esigns
24 Point 9A 19d
AMERICAN CARS
Lxceptionally peautiTul/\rrangement
t'egant Ulpholstery
1 74 ]
VIOLET PERFUME
Obtained at Lxclusive bnops Only
KJistinctively Individual
14 Point 22 A 42 «
MODERNISTIC DESIGN
Peautifully C^arvea Pust Oreatly /\dmirea
several A/| as terpicces bold
12 Point 24A 47a
DELIGHTFUL MUSICALE
Lntertainment and Dance by University Graduates
Peautilul A lusic I nrtlls Dancers
10 Point 26 A 53 a
ADA4IRABLE RESOLUTION
Lmploycrs Oiler Literal Bonuses to Conscientious AAen
Orcater Opportunity for Beginners
Characters in Complete ront
A B C D E F
G H r J K L
M N O P Q
R S T U V W
x y
& $
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Ic I
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Kivoli italic
18 Point 12 A 26 a
48 Point 4 A 6a
CHAMBER MUSIC
\Jluartette Sings (^nristmas L^aroL
LINGERS
14 Point 22 A 42 a
PICTURESQUE SCENE
(J plana Landscape Attracted I nousands
AlocL
em
D
esiqns
12 Point 24 A 47 a
JSELGIAN ARCHITECT
Designed /Modernistic Kesidential Skyscrapers
10 Point 26 A 53 a
ADMIRABLE JiESOLUTlON
Jimp foyers Offer Lar$e Bonuses to Conscientious Men
greater Opportunity for peginners
42 Point 4 A 7 a
PERFUME
Spanish Jitmospnere
(characters in (complete tont
A o4 B J$ C V T>
EEFC9H0H/J
J K 'X I •£ McM N
OPQRJtSJT
U V W X y Z &
$1234-567890
a o
k I
t u
a e f 3 h i j
m n o p q r s
w x
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36 Point 5 A 7a
EMPORIUM
peautiml a>/\4 asterpieces
30 Point 6A 10a
AUTOMOBILE
M,
anufacturer
IJispL
is p Lays
24 Point 9 A 19 a
EXHIBITS JEWELS
Jvemarkaoly peautiml Collections
(complete angle body fonts, in sizes 24 to 48 point, will come to you in parcels as follows:
Caps A to Z St— Lowercase a to z—t inures 1 to 0 $— Joints .,* ; ; ! ?( /. A liberal supply of Angle Body spaces is furnished with each font
and extra fonts of spaces are obtainable. 10 to 18 point sizes of Kivoli Italic are cast only on the regular straight bodies
:[ 75 ]:
Cloister
72 Point
4A 6a
Flight
60 Point
5A 7a
48 Point
6 A 10a
IS Quiet
16 Point
18A 36a
MODERN SHOP
Newest devices for
making wire bought
14 Point
22 A 42 a
BANKER RETIRES
rected biggest stores
for this business section
12 Point
24 A 47a
STORE TO EXPAND
Very large influx of the
.1
volume
ofb
usiness s
by company in statements
THE
BEST OF EVERYTHING
FOR THE PRINTER
AMERICAN
TYPE
Borders and Brass Rule
KELLY PRESSES
Revolutionized the Pressroom
CUT- COST
EQUIPMENT
For Efficient Composing Rooms
PEERLESS FEEDERS
10 Point
25 A 50a
PECULIAR ATTITUDE
Enthusiastic conclave held
by printers from many states
concerning modern methods
8 Point
28A 56u
ARRANGE SPRING TRIPS
Passenger lines anticipate a very
busy season due to the many new
markets opened in foreign lands
6 Point
32A 60a
AUDIENCE ENJOYS NEW PLAY
Delighted crowd cheered players at the
opening performance last night of one of
the best plays ever seen in this city. From
all the comments heard it seems destined
for a long and prosperous run and will be
enjoyed by the thousands who may see ft
42 Point
7A 12a
Red INK
36 Point
8A
IMPORTS
Eighth Boat
30 Point
9A 14a
SYMBOLIC
Describe Race
24 Point
10 A 18a
Characters in Complete Font
ABCDEF
GHIJKL
MNOPQ
RRSTTU
VWXYZ
&#i23456
789oabcde
Th
e
CLOISTERS
CLOISTER OLDSTYLE « CLOISTER ITALIC *» CLOISTER
BOLD *» CLOISTER BOLD ITALIC *» CLOISTER BOLD
CONDENSED W THE CLOISTER INITIALS
LOISTER OLDSTYLE, the first
fghijklmn
series of the Cloister family, was
designed along lines similar to
the type face designed and cast
in Venice by Nicolas Jenson,
and first used by that excellent
printer in the Eusebius of 1470. To the first series
opqrstuvw were added other members of the Cloister family as
xvz
y
fFnnmfn
FINEARTIST Qh<M)U
Complete Border
. j- • ? • •
18 Point
16A 30
REJOINS OUTFIT
Selling Fine Houses
Small Caps
from 6 to 18 Point, and
Lining Figures 1254567890
in all sizes, are put up in
separate fonts and
furnished only
when specially ordered
shown in this catalogue. All are cast on Art Line
ICOLAS JENSON produced the finest books that
were printed in the first half century of printing.
Born in France in 1420, he commenced printing
in Venice, Italy, in 1470, and in his first year pro-
J duccd four important editions, and more than
one hundred and fifty during the remaining ten years of his
life. Most of these books were composed entirely in his roman
types, which competent authorities agree have never been sur-
passed for their beauty. All of his books are printed in either
quarto or folio, and one of their chief characteristics is simplicity
:[ 76 ]:
CLOISTER INITIALS
Cloister Italic
10 Point
28A 56a
SHOWING AT MUSEUM
Great crowds flock to see picture
painted in many beautiful colors
by a distinguished foreign worker
8
30A 60a
NEW ISLANDS DISCOVERED
Astronomer reports finding of several
new celestial bodies which had baffled
scholarly professors all oyer the world
6 Point
S3A 66a
PLEASING COMBINATION TRIED
Securing harmonious results in your printed
matter calls for the proper selection of paper,
ink and type coupled with neat and careful
workmanship from beginning to end. Only
in this way can the good will of a customer be
secured and counted among a printer's assets
oAmerican Line
16 Point
19A 38a
GIRL PROMOTED
I | L* rH Stenographer awarded
The Weil in Style
Variety and
'Design
American faces, both in fashion
ana finish, lead the world, and
it is the policy of this Company
to produce new ornaments and
borders which are designed to
ensure perfect harmony
oAmerican
Type Founders
Sales Corporation
position as private aide
14 Point
23A 46a
LEADING WORKER
Sells building to manager
rniture company
12 Point
26 A 62a
JOINT PROPOSITION
Merchants settle final details
for risk conference to be held
next week in neighboring city
72 Point
4A 6a
60 Point
6A 8a
•
egister
48 Point
6A 12a
PINStic
THE CLOISTER FAMILY
FOR DISTINCTIVE
COMPOSITION
Characters in Complete Font
AeAB'B CQ
DVESFG
42 Point
7A ISa
Huge ELK
r
FIRST EDITIONS • MANUSCRIPTS
GORDEN
?
CORNER RICHMOND ec MERKIN STREETS
CLOISTER ORNAMENTS
86 Point
8A 16a
KITCHEN
usy Student
MZMN*]^
OPVQRX
STTUVV
JVXYTZ
&$>234567 PROSPERED
89oabcdefg ]\jew Condition
hijkki
30 Point
mno
qrstuwww
24 Point
11A 20a
$*&*()[]
LIGHT SHADE
Eastern Merchants
18 Point
17 A SI a
Lining Figures 1234367890
are put up in separate fonts
and furnished only when
specially ordered
HOME PLEASURES
Books Supply Enjoyment
■[ 77 J
48 Point
6A 11a
Metaphorica
cession
42 Point
N
ew
H
6A 13a
yacin
Cultivated
inth
36 Point
7A 13a
Display Excellent
Qualifications
30 Point
8A 15a
Argument Presented
Diplomatically
24 Point
10A 20a
Extraordinary Difficulties
Stimulate Thought
Cloister Lightface
18 Point
15A 29a
12 Point
24 A 43 a
Admirable Report
Mechanical Supervisors
Congratulated
Bicentennial Celebration
Extraordinary Monument Erected
Commemorating Event
10 Point
26A 53a
16 Point
16A 32a
Fine Characteristics
Distinguished Philosopher
Endows Hospital
14 Point
22 A 42 a
Magnificent Spectacle
Beautiful Japanese Landscapes
Greatly Appreciated
Small Caps for Cloister Lightface from 6 to 18 pt. are fonted separately and furnished only when specially ordered
Most Charming Personality
Governor Enthusiastically Applauded
Delivers Fine Address
8 Point 28 A 58 a
Remarkably Interesting Incidents
Local Editor Publishing Autobiographies of
Most Prominent Citizens
6 Point 31 A 64 a
Always Keep in Good Physical Condition
Intelligent Exercise and Careful Habits of Paramount
Importance in Preserving Health
loister Oldstyle and Cloister Light-
face are adaptations to twentieth cen-
tury use of the celebrated roman type
design of Nicolas Jenson, first used by
him in his printing house in Venice in
1470. Jenson's design, cut by him in
one size only (approximately 16 point), has been acclaimed
by many authorities as the ideal roman type design. The
American Type Founders Company has conscientiously
adhered to the Jenson model in the interpretations of that
design now comprising the Cloister Type Family. Jenson
did not use the capital letters J and U, Arabic figures or
italic because none of these were at that time in use in
printing. These characters had therefore to be added, as
well as a squeezed form of the R (thus, HRH) for use in
cap lines. Jenson did not use cap lines and for that reason
CALUGRAPM INITIAL
Chambers in Complete Font
ABCDEFGHIJKLMNOPQRRSTUV
W X Y Z & # 1 23456789oabcdefghijklmno
pcjrstuvwxyzfrfifllfeQua.,-"" ":;!?[]()
AN HISTORIC
ROMAN TYPE DESIGN
OF UNSURPASSED
DISTINCTION
:[ 78 ]:
12 Point
29 A 48 a
An Admirable Example
Charitably Inclined Citizen Endowed
Benevolent Institutions
10 Point
31A 54a
Improving Suburban Property
More and Better Roads Most Essential to
Real Estate Development
8 Point 32 A 60 a
Educational Literature Distributed
Schools and Colleges Everywhere Supplied -with
Latest Methods of Instruction
6 Point 37A 63 a
Eighth Annual Financial Report Approved
Boar J of Directors Highly Complimented for Excellent
Results Obtained During Depression
Cloister Lightface Italic
18 Point
16A 32a
Honorable Mention
Unusual Executive Ability
Secured Reward
16 Point
21A 36a
Establishing Confidence
Municipal Bonds Considered
Sound Investment
14 Point
25 A 44 a
Progressive Merchant
American Manufacturer Offering
Distinctive Creations
48 Point
6A 12a
Municipalities
r
vantZ'
'zed
42 Point
8A 13a
^mantic Songs
Exhilarate
36 Point
9A 16a
could use a freer-flowing R, which, though more beautiful,
does not adapt itself to every modern usage (thus, HRH).
It was in 1914 that the American Type Founders Company
announced its Cloister Oldstyle roman and italic. The in-
tent was to restore the Jenson design in its original purity
so far as modeling the letters was concerned, but a decision
had to be made in the important detail of color. To adapt
the design for use on smooth-surface papers, upon which
the larger part of commercial printing is done, Cloister
Oldstyle types were made heavier than the types cut by
Jenson. Printed on smooth-surface papers, Cloister Old-
style has the same thickness of line as the original types of
Jenson appear to have when printed on the rough-surface
papers that Jenson had to use, which required heavy im-
pressions on dampened sheets, spreading the ink and cre-
ating an artificial thickness of line beyond that actually in
Superior Magazine
Advertisement
30 Point
10A 18a
Diplomatic Executives
Hold Conference
24 Point
12A 21a
Bright University graduate
Given Opportunity
A ROMAN TYPE
DESIGN FIRST USED
BY NICOLAS
JENSON
Characters m Complete Font
AcJBcBCCDVE£FGgHIJJKLM&1N1{OPcPQR%S
TTVWWXYTZ&$i234^6789oabcdefghijkk
Imnopqrstuwwwx yzfffiflffiffl <% H fl .,-""":;! ? () (]
M?/f?/(7i?Qfl<' Lining Figures for Cloister Lightface Italic m all sizes are f anted separately
IZJ^JO/OVUf and furnished only when specially ordered
■[ 79 J
Cloister Bold
72 Point
3A 6a
Nice Motor
60 Point
4A 7a
Same Reports
48 Point
6A 10a
HANDSOMER
Gowns Displayed
42 Point
6 A 10a
QUAINT STORE
Strange Idol Found
96 Point
6A 11a
HIGHER GRADE
Stronger Endurance
Characters in Complete Font
ABCDEFGH
I J K L M N O
P Q R R S T U
V W X Y Z & jf
1234567890
bcdefghi
jklmnopqrs
tuvwxyzfffi
flffifflQud"""
. . . f ?
Oldatylc Figure* 1334567890 are put up in separate fonts
and furnished only when specially ordered
FROBEN & ERASMUS H
The Story of a Friendship Unique in
the oAnnals of Printing
e POINT INTERRELATING BORDER NO. 16
18 Point
ISA 25a
GRAND SALE
Useful furniture
and other goods
10 Point 23A 46a
ECONOMIC LECTURE
Newly appointed physical
instructor delights village
pupils with clever remarks
80 Point
7A 13a
CHARMING WRAPS
School Swimming Races
14 Point
18A 87a
FINEST SERVICE
Department receives
biggest consignment
8 Point 25 A 61a
RELIABLE SUGGESTION
Good advice properly digested
guarantees success. American
products have helped printers
24 Point
9A 17a
12 Point
DELIGHTFUL BARGAIN
Original Manuscript
ill
light
22A 42a
BEAUTIFUL HOME
Retired cigar merchant
purchased little cottage
near highest mountains
:[ 8o ]:
6 Point 29 A 56a
SPLENDID RESULT SECURED
Numerous workmen throughout the
United State* ere studying peteoael
efficiency. Improved morale aatisnes
leading industrial leaden end where
investigators support the movement
Cloister Bold Italic
Characters in Complete Font
AqA B<BC c dt> e
6 F G QHIJ JKL
R%S T T U V *V
W X Y r Z & $
1234567890
abcdefghijkl
mnopqrstuv'v
w *w x y z ff fi fl ffi ffl
H& an
72 Point
4A 6a
f f y>
f >
t ?
V ■JMMt-frtf-X-fc-K-fc -fc'K-tf-K ft -%■** -£-*•*-£•* XfriBt-OXfrK-K-K??
w
a:
JOHN FROBEN
Presents a Communication from the cDutch
Scholar cDesiderius Erasmus
xVrf.K.V X,X,X.X X/tf :K/H.XJrf.>CX^ V
^ «• ■• *■» •"• *i #• *% /» •% <"# #» •"• «* •» #» «% •» #» •* •• «» •• 4* «r* »• #• •'• #« •• /» *S #» *• r
6 POINT INTERRELATING BORDER NO 19
10 Point
25A 50a
18 Point
Nationally 1
60 Point
4A 7a
6 Rough Sh
oes
48 Point
6A 10a
qASSOCIATION
of Agriculturists 2
42 Point
7 A 10a
FINE PRESER VES
Condiment Supreme
36 Point
7A Ha
15A 30a
INCREASING BUSINESS
Live printers follow modern
fashions closely and observe
the many useful type designs
MORE FRIGID
Low temperature
dispelled comfort
BRILLIANT ROBE
In Exquisite Displays
8 Point iTJA 54 a
IMPROVING CONDITIONS
Antiquated printing material is
properly replaced by something
which will attract new customers
30 Point
14 Point
21 A 40a
8A 16
RESUMED HOMES
Simple paneling effect
strengthens outer part
gOOD TYPOGRAPHY
Essential For Advertising
6 Point
29A 68a
12 Point
22A 45a
ORIGINAL IDEAS RECOGNIZED
Those who excel in printing generally
possess literary skill. Leaders succeed
because they fairly appreciate the fact
that there is more for them to consider
than the turning out of a pretty design
NOTICE CONTRAST
Capable printers admire
clear, sharp results when
type used is foundry cast
24 Point
9A 17a
AMERICAN TYPE STYLES
Combine Richness of Design 4
:[8.]:
Century Oldstyle
72 Point
3A 4a
18 Point
10 A 20 a
10 Point
17 A 36a
WESTERN HOMES
Twelve families left
GUARDIANS
BOATS rUShed Pretty eastern towns
- 1 recently for Idaho to
thrOUgh Canal locate disputed lands
fiO Point
14 Point
14 A gfin
3 A 5a
Raised BID
8 Point
21 A 42a
EAGLE SAILED ENCOURAGE SCHOLAR
Owner left when
clearance arrived
from proper Clerk received free scholarships
Several thoughtful years
of painstaking application
generally produces versed
minds. Ambitious student
48 Point
4A 7a
12 Point
SON Qualifies
17 A 32 a
ADMIRE NATURE
Many famous artists
now colonizing along
historic river bottom
6 Point
2a A 46 a
ORGANIZED NEW SOCIETY
Students aid community club
organized recently by children
in a university town. The main
objects are to keep the campus
clean and create better feeling
42 Point
4 A 8 a
MITRE
Inj edlor
36 Point
5 A 8a
HINDER
Distantly
30 Point
5A 10a
BRUSHED
Liquidation
24 Point
6 A 13 a
SOUVENIRS
Grandmother
Creating
Highest Business
ft POINT TEAGUE BORDER NO. 620
Charaders in Complete Font
A
H
B C D E F G
I J
K L M
N
O P Q R S T U
V W X Y Z
&
$
1234567890
abcdefghijk
1
mnopqrstu
vwxyzdt&fffi
fl ffi ffl
>
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)
«t ?»
Characters ) J are furnished with all fonts
4
from 6 to 18 Point inclusive
all Caps from 6 to 18 Point are put up in separate
fonts and furnished only when specially ordered
9 and 11 Point carried in stock only at Foundry
The Euterpe
Conservatory
of Music
FRANCIS KEMPTON, Director
Courses are arranged into
three sections, Interpretive,
Vocal and Instrumental. An
unexcelled faculty of noted
musicians insures high
grade instruction
43 Michigan A venue, Detroit
VOCATIONAL CAMEO NO 48 I I
Century Oldslyle
for Plain Talk
:[ 82 ]:
10 Point
18 A 35a
FRANK MOTIVES
Real sincerity, though
not an invited gue§t, is
free to all, and carries
his welcome with him
Century Oldstyle Italic
18 Point
9A 20a
DEFORMED
Many persons
attended show
72 Point
Spirit
3A 4a
76
8 Point 20 A 42a
UNIVERSAL DECISION
Mental pleasures never cloy;
unlike those of the body, they
are approved of by reflection,
increased by repetition, and
made stronger by enjoyment
14 Point
14A 29a
REVOLUTIONS
State officials and
terminal engineer
inspect new canal
60 Point
3A An
HIS Rights
6 Point 23 A 45a
HAS STRONG INFLUENCE
Beauty has been the torment and
the delight of the world ever since
it began. Philosophers knew of its
power for they left sayings which
show how great was its influence
12 Point
17 A 32a
48 Point
4A 8a
NOBLE BURGHER
Remarkable collection
of foreign gems found
hidden in old chateau
Quality FINE
9 and 11 Point carried in stock only at Foundry
t -
Care and Feeding of
the Infant
SUGGESTIONS FOR THE USE OP
HENKEL PURE POOD PRODUCTS
ADAPTED FOR THE UTTLEONE
A J a ture intended children
IV to live, but the survival is
not the only thing to consider.
To thrive properly and to grow
into perfect robust and healthy
maturity an infant must have
proper foods, suitable clothing
and receive proper care, which
includes keeping the infant as
perfectly sweet, wholesome and
clean as possible. It needs air
as well as the warm sunshine
in abundance and should not
riOlSTCB ORNAMENT NO. 1822
Century Oldstyle Italic
for Legibility
42 Point
5A 8a
•ate 4»*
| Norfolk Musical |
| Association f
-a* <••
•a* #*►
j| Admit Two £
SmmmmmmmmmmmmmmmmmtK
6 POINT TEAGUE BORDER NO 608
Characters in Complete Font
A B C D E F G
H I J K L M N 0
P Q R S T U V
W X Y Z & $ 1 2
34567890
HOIST
Rapidly
36 Point
5A 8a
MARCH
Heighten
30 Point
6A 10a
NUMBER
abed e/ghij k Knowledge
Imnopqrstu
v w x y za st fffi UNWOUND
fl ffi ffl .,■':;! ? Queer Dialect
:[ 83 ]:
24 Point
6A 12a
Century Oldstyle Bold
120 Point
96 Point
3A 4a
3A 4a
Characters in Complete Font
A B C D E F G
H I J K L M N O
P Q R S T U V
WXYZ&$12
34567890
abcdefghi
j k 1 m
n o p q r
stuvwxyz
9
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• f 1 •
■
9 and 64 Point carried in stock only at Foundry
84 Point
72 Point
60 Point
48 Point
3 A 4 a
3A 4a
3A 4a
4A 6a
COUNCIL 3
Noted
J Book Marks L_
CENTURY OLDSTYLE BOLD
HARLEQUIN SERIES 3 M 4
42 Point
4A 7a
Ei
ht
36 Point
4A 7
Spoke
30 Point
6A 9a
MOIRE
Bridget
24 Point
6 A 12 a
DEPEND
Imported
18 Point
9A 18a
Omniscient
14 Point
12 A 24 a
HELIOTROPE
Plants Flowers
12 Point
14 A
NOURISHMENT
Settlement house
has feast for kids
10 Point
16A 32a
Climbing the rocky
roads gives delight
8 Point
19A 38a
GOVERNMENT BONDS
Exceptional opportunity
for investment purposes
6 Point
21 A 42
BITUMINOUS COAL FIELD
Underground passages make
visiting extremely hazardous
5 Point
20 A 40 a
BREAKS RECORD IN AVIATION
Experience sained while in France
helps ■ vial or wonderfully making
record flights in the United States
:[ 84 ]:
Century Catalogue and Century Catalogue Italic
36 Point
6 A 10a
NICE FIGURES 39
15 Unusual Bargains
30 Point
7 A 14 a
BROCHURE HELPED
Designed Rare Specimen
24 Point
9A 17a
GRAND BARGAIN SALES
Several Authentic Copies Sold
18 Point
13 A 26a
MAGNIFICENT GARDEN HOME
Quieted Nerves Brought Contentment
14 Point
19A 37a
HUMBLE PEASANT FOUND TREASURE
Plough Brought Farmers Unexpected Bonanza
12 Point 22 A 43a
ROMANTIC PRINTER ENTHUSIASTIC READER
Began life among lowly inhabitants of dismal metropolis
and through intelligent reading learned rudiments of law
10 Point 24 A 48 a
GIGANTIC WORLD EXPOSITION DELIGHTS MILLIONS
Modern displays electrified audience of graphic arts connoisseurs
attending magnificent advertising exhibition held in northern city
8 Point 27 A 54a
QUANTITY PRODUCTION OF FINE PRINTING REQUIRES BRAINS
Beautiful examples of the modern trend in typography and color work are not
produced like so much hash. They require intelligent planning and supervision
* Point 30 A 60a
MANUSCRIPT BOOKS WRITTEN AND ORNAMENTED BY ANCIENT CRAFTSMEN
Rare gems of the typographic art were produced nearly five hundred years ago, and for hundreds
o» years before the invention of moveable type, every book had to be written and decorated by an
artist skilled in calligraphy and ornament. Is it any wonder that the first book printed far excelled
later examples of typography? For printing as an art steadily declined until the last years of the
nineteenth century, when William Morris started a renaissance that is reflected in work of to-day
:[ 85 ]:
Characters
in Complete
Font
A
B
c
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
STUVWXYZ&
$1234567890
abcdefghij klm
nopqrstuvwxyz
ff fi fl ffi ffl .,-''"": :
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Small Caps from 6 to 18 Point are put up separately
and furnished only when specially ordered
Century Catalogue Italic
18 Point ISA 26a
PROPER METHODS
Expected Unbiased Judge
14 Point
18A 35a
QUESTION RENEGADES
Introduces Damaging Evidence
12 Point 23 A 44 a
REDUCTIONS
Perfected System
10 Point 23 A 45 a
HIDE UNIFORM
Magnificent Design
8 Point 26A 52a
SEARCH BUILDING
Clever detectives found
machine and equipment
6 Point 29 A 54 a
ENERGETIC PRINTERS
Prominent designers exhibit
several handsome specimens
Chara&ers in Complete Font
ABCDEFGHI
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KLMNOPQR
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T U V W X Y Z &
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abcdefghijkltn
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ff fi fl ffi ffl .,-':; •'
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Century Schoolbook and Century Schoolbook Italic
48 Point
5A 8a
BIG Liners 4
36 Point
5 A 10 a
Splendid MUSIC
Characters in Complete Font
ABCDEFGHIJKL
MNOPQRSTUVWX
YZ&$1234567890
abcdefghij klmn
opqrstuvwxyzfffi
30 Point
6A 12a
fl ffi ffl
I ?
NICER Calculation 9
Small Caps from 6 to 18 Point are put up separately
and furnished only when specially ordered
9 Point Century Schoolbook and Italic carried in stock only at Foundry
24 Point
8 A 14 a
HEROIC COMMANDER
Courageous Sailors Cited
Century Schoolbook Italic
18 Point
11A 22a
MANY GALLANT OFFICERS
Scotch Brigade Fought Bravely
48 Point
5A 8a
12 Point
20 A 38 a
Sight
KIND MOTHER
Quarterly Booklet
10 Point
21 A 43 a
16 Point
13 A 24 a
MODERN SOUTHERN MANSION
Ideal Springtime Among Blossoms
36 Point
6 A 10a
Dutiful
30 Point 6 A 12 a
14 Point 16 A 32 a
DESCRIBE INDUSTRIOUS NATIVES Expedite
NEW SELECTION
Interesting Example
8 Point 26 A 50 a
PENURIOUS OWNER
Secured Competent Men
6 Point 30 A 58 a
R IDICULOUS INTER VIE W
Diligent Steamship Reporters
Unique Description of a Strange People
24 Point
8A 14a
12 Point
20 A 40 a
PROMISING TESTIMONY READILY GIVEN
Quick Decision Sought in Recent Market Case
10 Point 22 A 44 a
DELIGHTFUL SUMMERTIME EVENTS PROMISED
Steamboat Outing Greatly Enjoyed by Society Children
8 Point 26 A 50 a
BRONZE TABLETS AND QUAINT ORIENTAL IDOLS SECURED
»
Historical Treasures are Given to Scientific Museum by Explorers
6 Point 28 A 55a
MODERN DISTRIBUTION SYSTEM ADMIRED BY BRILLIANT EXECUTIVES
Distinguished Visitors Pouring Into Town for the Annual Manufacturing Exhibit
Highlands
18 Point
11A 22a
Next Meeting
16 Point
13A 26a
SPORTSMEN
Displayed Grit
14 Point 16 A 32 a
REPRODUCED
Banking Capital
Characters in Complete
Font
A B C D E F
G H I J K L
M N O PQ R
S T UVWX
YZ & $ 1 2 3
4 5 6 7 8 9 0
a b c d e f g h
ijklmnop
q r s t u v w
xyz ff fi fl ffi
ffl.,-"-:!
i
:[ 86 ]:
Century Schoolbook Bold and Schoolbook Oldstyle
48 Point
4A 7a
LINK
River
36 Point
5 A 9a
PURSE
Marked
30 Point
6A 10a
REPORT
Procured
24 Point
9 A 15 a
NUMBERS
Production
18 Point
11 A 21a
ENDURANCE
Muscular boys
gain first prize
16 Point
12 A 22 a
NEIGHBORING
Educated youth
kindly advising
14 Point 14 A 27a
IMPORT CIGARS
Charming oriental
aroma fills the air
12 Point
1TA 34a
INCREASE PROFITS
of business is
encouraging everyone
10 Point
20A 40a
THE GOLDEN SILENCE
Consider silently what a
man says, as words often
betray the speaker's mind
8 Point 23 A 44 a
THE ROAD TO GREATNESS
Many people say greatness is
but an eminence the ascent to
which is very steep and lofty
6 Point 26 A 52a
A GOOD NATURED COUNTENANCE
Good nature is really more agreeable
than wit. It gives to the countenance
an air much more benign than beauty
Characters in Complete Font
ABCDEFGHI
JKLMNOPQR
STUVWXYZ&
$1234567890
abcdefghijk
lmnopqrstu
vwxyzfffiflii
- » • • T 9
9 * » • •
48 Point
Mined
Schoolbook Oldstyle
5 A 8a 12 Point 19 A 38a
BEST AUTHORS
English professor
writes love stories
36 Point
5 A 10a
Intrudes
30 Point
6 A 12a
10 Point 23 A 44 a
MIGHTY HUNTER
Noted explorer wins
high honors in Africa
8 Point 26 A 60a
MILITARY TACTICS
Impressive ceremony
marked the arrival of
our victorious soldiers
« Point 30 A 65 a
PHYSICAL AND MENTAL
Healthful recreation with
a proper diet is the best way
to prolong life and health
Nice Bank
24 Point
9A 15a
MONITORS
Best Student
18 Point
12A 23a
QUICK WORK
Recent Change
14 Point 17 A 32a
FINE INTERVIEW
Curious Merchants
:[ 87 ]:
Characters in Complete tout
ABCDEFGHIJ
KLMNOPQRS
TUVWXYZ&$
1234567890
abcdefghijk
lmnopqrstuv
wxyzfffiflffiffl
• 9 9 • •
Small Caps from 6 to 18 Point are put up in separate
foots and furnished only when specially ordered
Century Expanded
72 Point
3A 4a
BIG Rut
60 Point
3A 4a
NURSE
High Play
48 Point
4A 6a
4 BONDING
King Signed
42 Point
4A 7a
CHILD MIND
Eloquent Girls
36 Point
4A 7a
MANY GUILDS
Drawing Society
30 Point
5A 10a
GENEROUS LEAD
Olympic games now
are pleasing writers
CENTURY EXPANDED
EASY ON EYES
24 Point
6A Ha
NUMBER
Encamped
8 Point 20 A 40 a
PROMOTED EIGHT MEN
Manager promised another
promotion soon. Young men
should continually study the
science of being progressive
18 Point
9A 20a
6 Point
24 A 48 a
SQUIRMING
Indescribable
CONCERNING RUBBER TREES
India rubber trees that are tapped
every other day continue to render
sap for over twenty years, and the
oldest trees produce the richest sap
14 Point
12A 26a
5 Point
23 A 45 a
HEARD CHOIR
Rehearsals make
efficient vocalists
KNOWLEDGE TAKEN BY CHANCE
Almost everyone you meet knows more
on some subject than you do. Turn that
Hide of him towards you and absorb all
you can while the opportunity is present
and endeavor to mentally remember the
most important points you have learned
12 Point
1BA 32a
4!s Point
19 A 38 a
GENUINE STONE
Square shaped relic
exhumed from ruins
EDUCATING HORSES KOR THE CAVALRY
HoRSKrf used by the United State* cavalry must
be thoroughly trained in waxwork. The horse*
not only learn to stand steady under fire, hut
must know how U» turn at the proper moment
when the bridle is hanitfnff loose, how to lie
down and |fet up. and a score of other details
10 Point 18 A 36 a
PRINTER HONORED
Many fellow craftsmen
worship famous master
4 Point
21 A 42 a
WHY BUBBLES ARK ROUND AND EQUAL
Bubmjcs ir« round because the air that forma
the inside of the bubble pushes with uniform
strength atrainst all parts of the delicate film of
water that surrounds it. The air presses evenly
against the sides of the bubble so it stays round
512. 7. 9 and 11 Point carried in stock only at Foundry
Characters in Complete Font
ABCDEFGHIJKL
MNOPQRSTUVW
XYZ&$1234567890
abcdefghijkl
mnopqrstuvwx
y z ff fi fl ffi ffl
>
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Characters ( ) are furnished with Mixes from 4 to .'16 Point
Characters [ J are furnished with sixes from 4 to 14 Point
Small Cap* from 4 to 12 Point are put up in separate fonts and
furnished only when specially ordered
:[88]:
Century Expanded Italic
6 Point 23 A 45 a
CONCERNING DEPORTMENT
Politeness may be defined as a true
kindness. It is mare a matter of the
heart than of established precedent
12 Point
16A 30a
36 Point
4A 8a
5 Point
22 A 44 a
NICE CUSTOMER
Returning salesmen
praise general trade
YO UR DRESS AND A PPEA RA NCE
Personal cleanliness and neat garments
are marks ofeelf-reepeet. and no pereon
nhould neglect these important matter*
10 Point
18A 36a
4'v Point
19A 38a
READING FOR MENTAL RECREATION
Book* of eommonplaei ar* tk» amuMementm of
literature . It it pUamant to have at ons't oido
a M>*U-m*leet*d volunu to which on* may turn
for mental rorrcalion after unusual activities
4 Point
22 A 44 a
ACCIDKNTS DURING THK SEVKNTIKS
Do not think that lift ham immn dangerous only
rimem you bronn to roe* your tin wagon, in the
exciting dan* of thm **v*ntimm, tkm /ami harms
#nd grocery wagons caused the death of many
DISPUTING ORIGIN
Foreign shipments offer
opportunity to study the
lives of many rare birds
8 Point 20 A 42a
ACCURACY AND SPEED
Many business firms employ
adding machines and other
clever labor-saving material
HEAR G UARD
Spring Clo theslO
30 Point
6A 10a
BOUGHT DESIGN
29 Buy Modern Style
24 Point
6A 12a
6Va. 7. 9. 11. 42. 48. 60 and 72 Point carried in stock only at Foundry
Characters in Complete Font
ABCDEFGHIJKL
MNOPQRSTUVW
X YZ &$ 1 2 3 1+5 67 89 0
abcdefghijklm
nopqrstuvwxyz
BRO UGHT LINGERIE
Importers Helped Dealer
18 Point
9 A 21a
MYSTERIOUS RENEGADES
History full of stories about band
who terrified neutral inhabitants
14 Point
13 A 28a
Century Expanded Italic
1 HIS face is easy to read and pleasing to the eye, possessing
an individuality which gives distinctiveness. It is carefully
cut and accurately cast, with the kerned letters eliminated
to an unusual extent for an italic. Century Expanded Italic
is a member of the celebrated Century Family of typefaces.
Its adaptability and attractive appearance have made it
an important member of this wonderfully popular family
as well as a standard italic face in the world of printing
An Italic
Design Without
Hairlines
INTERESTING STORIES WRITTEN
Sea captain becomes famous novelist and
learned authority on all matters nautical
Century
Expanded
Italic
Easy
To Read
And
Pleasing
To
The Eye
American
Type Founders
Sales
Corporation
12 POINT OLD ENGLISH BORDER NO. 47 JA0UISH DASH
:[ 89 ]
Century Bold
&0 Y'AM
J A la
» Point
3A 4a
Characters in Complete Font
A B C D E F G
H I J K L M N
0 P Q R S T U
V W X Y Z & $
1234567890
abcdefgh
i j k I m n o p
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y z ff fi fl ffi ffl
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f • •
9 and 11 Point carried in stock only at Foundry
M Point
3 A 4 a
42 Point
4 A 7a
18 Point
MIST
Right
72 Point
3A 4a
36 Point
4 A 7a
«o Point
3A 4a
BEND
Rights
Nice
30 Point
5 A 10 a
AH Point
4A 6a
PRODUCED
Great Leader
MINER
Diptych
t
24 Point
6 A 12 a
Habituate
10 A 18
NEIGHBOR
Honest girls
forgot purse
14 Point
IS A 26a
DISTINGUISH
Metal salesmen
produce results
12 Point
15 A 32 a
CHILD PRODIGY
Award scholarship
to youthful athlete
10 Point
18 A 36
PROMOTE SCIENCE
Aged college professor
recipient of many gifts
8 Point
20A 40a
MYSTERIOUS HEROINE
Identity disclosed as young
lady reveals characteristics
6 Point
U A 48 a
FOREIGN SONGBIRD ARRIVES
Country folk greet famous singer
who rendered delightful selection
Century Bold Italic
-
i
Characters in Complete Font
A B C D E F G
H I J K L M N
O P Q R S T U
V W X Y Z & $
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abcdefgh
ijklmnop
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y z ff fi ft ffx ff\
72 Point
3A 4a
9
-
9 and II Point carried in stuck only at Foundry
60 Point
3A 4a
48 Point
4 A 6 a
Advertising 30
12 Point
11 A 30 a
24 Point
6 A 10 a
42 Point
4A 6a
GREETS MINER
Big ovation given
speaker returning
from wage parley
10 Point
17 A 32 a
GAINED SUPPORT
Shop magazines and
bulletins are proving
effective agencies for
strengthening credit
8 Point
18 A 36 a
YOU WILL FIND NEW
ideas and new materials
in this catalog with which
to enhance the quality of
your print shop. The type
designs in this book show
a large number of latest
and modern faces. Every
6 Point
22A 44a
EVER YTHISG FOR PRINTERS
Typographic borders are still in
popular demand having acquired
it because they serve a useful and
very specific purpose. A border
or a combination of borders used
in displaying an advertisement
will distinguish it and make it
stand out from among a full page
of varied pieces of copy or as the
HINDER
Boy choir
20 CENTRAL
applauds Evening Song
song him,
18 Point
9 A 17 a
SPECIMEN
Joyful child
surprised by
schoolmates
in new home
14 Point
14 A 27 a
MERCHANTS
Salesman used
new method to
secure smarter
business hands
in department
36 Poin t
4A 7a
BE A UTIFUL 1 0
Modest Maidens
Great Simplicity
30 Point
5 A 9a
NA TIONAL BANK
A merican Republics
Interesting Bargain
:[ 91 ]:
Century Bold Condensed
72 Point
3A 4a
60 Point
3 A 5 a
48 Point
6A 8a
Reliable Bar
ainl9
42 Point
5A 8a
Mai estical Reception
36 Point
5A 10a
Characters in Complete Font
V wx
z&$
a
c
e f g
i J
mnopqrstuv
w x y z
»
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• 9 • •
Century Bold
Condensed
■
10 Point
26A 50a
HUMOROUS SONG
MYSTERIOUS HAPPENING
Remarkably clever stories
describing wanderings and
adventures among strange
prOVing SUCCeSSiUl and uncivilized aborigines
30 Point
7 A 14 a
Stylish Design Quickly Bought
14 Point
19A 39a
8 Point
31A 63a
NORTHERN ORCHARD
Profitable agricultural
achievement explained
INTERESTING SPANISH MISSION
boasts many romantic
and picturesque old missions that
should be included in the itinerary
of every person visiting that state
24 Point
»A 18a
Gigantic corporation starts activity
near picturesque eastern metropolis
:[92
VI Point
23 A 47 a
RENOWNED BIOGRAPHER
Describes personality with
seldom equaled adroitness
and characteristic charity
6 Point
30A 80a
BEAUTIFUL MUSICAL COMPOSITIONS
Somebody has said that practically all
the music or humankind might perish
without serious loss provided the love
songs might remain. Everybody knows
there are moments in famed love songs
unreached anywhere elae in onr music
Baskerville Roman
72 Point
3A 4a
Kid Belt
60 Point
3A 6a
Big Rink 7
48 Point
4A 6a
5 Hard Metal
36 Point
4A 8a
RENUMBER
Serious Knight
30 Point
6A 9a
MERITORIOUS
Reports Produced
24 Point
9 A 16 a
IMPORTED JEWELS
Charming Pendant Secured
18 Point No. 2
13A 24a
PICTURESQUE MANSION
Romantic Homestead Bought
18 Point No. 1
16A 30a
REFURNISHING DORMITORIES
Approve Modernistic Color Scheme
14 Point 20 A 39*
INTRODUCTION
Maids Enter Society
12 Point
23A 46a
EXQUISITE MEALS
Service Unusually Fine
10 Point 27 A 66 a
RESPONSIBLE CITIZEN
Purchased valuable property
near greatest railroad station
8 Point 30 A 68a
GOLD BULLION INSURED
Enormous shipments of precious
metals arrived under strong guard
6 Point 37 A 76 a
PRODUCES SPLENDID TYPOGRAPHY
THE AVERAGE printer produces good work
quickly with this wonderfully adaptable face
Characters in Complete Font
A B C D E F
G H I J K L
MNOPQR
S T U V W X
Y Z & $ 1 2 3
4 5 6 7 8 9 0
a b c d e f g
h i j k I m n
o p q r s t u
v w x- y z ff fi
fl ffi ffl a
• . • I ?
Small Caps, 6 to 18 Point,
arc put up separately and furnished
only when specially
ordered
BASKERVILLE ROMAN
BASKERVILLE ITALIC
^Baskerville Italic
18 Point No. 2 13 A 26 a
KERNING
Reorganized
18 Point No. 1 16 A 30 a
STRENGTH
Reinforcements
14 Point 20 A 40 a
HEMISPHERE
Learn Geography
12 Point 26A 60a
SONG ADMIRED
Delightful Rendition
10 Point 31 A 60 a
RETIRE PRESIDENT
Unprecedented Procedure
8 Point 82A 63a
SCIENTIFIC REGULATION
Reconstructed Railroad Terminal
6 Point
36A 70a
PROFIT MAKISG TYPE DESIGNS
American type faces are effectiw business
builders and a real delight to the vision
CharaBers in Complete Font
A qA B <B C D <D
E€FGgHIJK
L M qM N dN O P
<PQR%STUV
W X Y T Z & $
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a b c d e f g k i j k I
mnopqrstuvw
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• t » i • *
:[ 93 ]:
Bookman Oldstyle
72 Point
3A 4a
Napkin 4
60 Point
3A 4a
9c7VHNK
Best Coat 1
48 Point
4A 6a
5 SMOKING
7JTeJob Office
36 Point
4A 6a
Characters in Complete Font
ABCDEFGHI
JKLMNOPQR
STUVWXYZ&
$1234567890
abcdefghijkl
mnopqrstuv
w x y z ff fi fl ffi ffl
These Special Characters, except the Ornament,
are put up with each font. The Ornament is furnished with
the 6 to 14 Point sizes inclusive
9 Point carried in stock only at Foundry-
BOOKMAN OLDSTYLE
9
0
0
0
3 POINT TEAGUE BORDER NO 319
24 Point 5 A 10 a
SOUND
12 Point
15 A 32 a
RANCH BARo Injection
^~'^ # \ f^^^\ 1 # A 20 Point 6 A 14 a
bignal §f Quality endear
Gratuitous
SEEK FORTUNE
Explorers search for
hidden copper mines
10 Point 18 A 36 a
BUYING PROPERTY
Rich merchant develops
valuable suburban farm
land adjacent to railroad
30 Point
5 A 9 a
MODERN C& CHIC resuminS
Great displays typify
Congratulate
exhibits at auto show
MONOGRAMS
Neatly Designed
{ 94 J
H Point 20 A 40 a
BECOME COURAGEOUS
Success comes eventually to
those who have the courage
to smile when failure is near
6 Point
2MA 47 a
CREATE POPULAR DEMAND
Progressive business men speak
highly of the advantages which
may be attributed to advertising
Bookman Italic
Characters in Complete Font
ABCDEFGHI
JKLMNOPQR
*
STUVWXYZ&
$1234567890
a b c d e f g h i j k 1
mnopqrstuv
wxyzfffiflffiffJ
f
72 Point
3A 4a
The following Special Character* are supplied
rtth all font* from 6 to 14 Point inclusive. They arc sold in nep
from 1H to 72 Point Inclusive, and fnrnUhed only
when specially ordered
%m font*
9 Point carried in stock only at Foundry
BOOKMAN ITALIC
\:jy<j\y\LA^\:.j^J
« point teacuc border no eio
10 Point 16 A 34 a
ENFORCE ORDER
Slovenly habit caused
waste of valuable time
and endless confusion
24 Point
5A 11a
MODES
Break 5
60 Point
3 A 4a
2 MUSIC
R ep orte d
4H Point
3 A 7a
LEADER 2
Strong Mind
36 Point
4A 7a
8 Point 19 A 38 a
FORESEEING THINGS
Those tales of dreams that
have guided men are often
much exaggerated, but true
Clothing PERFORMER
Quain t A croba t
DIAMOND
Respectable
6 Point
22 A 44 a
14 Point
11 A 23 a
INTEGRITY UNDOUBTED
Honest and courageous persons
have very tittle to say regarding
either their honesty or integrity
BURLESQUE
Comedian Wins
12 Point 13 A 27 a
PERFECTION BRINGS REWARD
Splendid satisfaction comes from doing
work perfectly, complete in every way
30 Point
5A 9a
SERIOUS GIRLS
Charming orations
win great applause
Scotch Roman
48 Point
4A 6a
MORTISED 2
Special Reglets
86 Point
4A 7a
CLEVER GUIDE
Soldiers gather many
specimens for exhibit
30 Point
6A 10a
EASTERN MANSION
Large delightful grounds
exhibit mysterious jungle
24 Point
6A 11a
RECEIVED ORDER
Management producing
reliable specifications for
constructing large floats
14 Point
Characters in
Complete Font
A
B
c
D
E
F
G
H
I
J
K
L
M
N
o
P
Q
R
S
T
U
V
W
X
Y Z & $ 1 2
3
4 5 6 7 8 9
0
a b c d e f g
h
i j k 1 m n o
p
q r s t u v
w
\ y a • 9 • , «
2
•
The following characters are furnished
with all fonts from 6 Point to
24 Point inclusive
fr fi a ffi tfl
11# 60 and 72 Point carried in stock only at Foundry
Scotch
ROMAN
13 A 26 a
DESIRED PURPOSE ACHIEVED
Modern devices and inventions are verv
prominent features of the ingenuity and
the energetic development of humanity
18 Point
9 A 18 a
SENSATIONAL REPORTS
Undoubtedly masterful sleuths
accurately presented opinions of
sincere legislators during action
12 Point 15 A SO a
GUIDE HUNTER
Numerous sportsmen
take advantage of the
remaining deer season
10 Point 19 A 88 a
HEALTHY CHILDREN
Plenty of exercise outdoors
and sufficient sleep are fine
builders of excellent health
8 Point 21 A 41a
INCREASED NEW TRADE
Several merchants have found
it highly profitable to organise
and are starting campaigns for
more business and equal profit
6 Point 22 A 45 a
CONSTRUCT MAN V BUILDINGS
National statistics compiled under
supervision of reliable men show a
large increase during the past year
in the number of buildings erected
f 96 ]:
Scotch Roman Italic
48 Point
3A 6a
Characters in Complete Font
A B C D E F
G H I J K L
M N O P Q R
S T U V W X
Y Z % $ 1 2 3
4 5 6 7 8 9 0
abcdefgh
ijklmnop
qrstuvwx
• p •
/ 2
11 Point carried in stock only at Foundry
r
Scotch
Roman Italic
i
14 Point
6 BROMIDE
Royal Buglers
36 Point
4A 6a
HOME BRIDE 8
Elegant position for
maid desiring travel
30 Point
5A 8a
2 MODERN ROSES
Beautiful exhibit placed
among leading features
24 Point
6A 10a
12 A 24 a
MOTION PICTURE HOUSES
Draw plans for places to be opened in
heart of this city. Several foreign stars
will have the leading roles next season
8 Point 22 A 42 a
BOUNDLESS PROSPECTS
fixed lent opportunities present
themselves to investors who have
sufficient capital. Many citizens
migrating to unexplored regions
6 Point
23 A 45 a
CONNECTICUT IS BEA UTIFUL
Mountains and small lakes where
sport and scenery appeal to nil are
only a part of nature' 8 gift to this
won derful sect ion of New En gUt n d
12 Point 16 A 32 a
STOP RUSHING
Careless drivers given
plenty of learning and
must take consequence
10 Point 21 A 42 a
FIRM HAS PROSPECTS
Manufacturers of new article
are making giant strides with
assurance of many hig orders
SECURE DESIGN
Attractive typography
from distinctive design
should help production
18 Point
9A 16a
CHARMING SEASONS
Delightful party of European
excursionists and tourists are
traveling amid southern cities
:[ 97 }
Nicolas Cochin
72
Point
3A 5a
60
Point
4A 6a
48
Point
5A 8a
36
Point
6A 11a
24
Point
8A 17a
18
Point N* 2
11 A 23 a
18
Point N? 1
15A 28a
14
Point
18A 37a
12
Point
21A 42a
10
Point
23A 47a
8
Point
26A 51a
Point
28A 55a
ica
uic
D
IS
x
lai
ains
Id
Delightful Chat
Otylisn LJ.oak .Design
PUBLIC OPINION
Crreat (Questions Debated
SPLENDID SUNRISE
Boy Describes iieautilul oignt
REQUIRES EXPERIENCE
Demanded Exceptional Knowledge
ADDS MUCH DISTINCTION
Compositors x roduee -Handsome reflects
STYLE OF EIGHTEENTH CENTURY
Recent Exhibition Attracts Famous Printers
NICOLAS COCHIN TYPES ARE FAMOUS
Beautifully Printed Specimens Receive Aiucti Praise
FRENCH TYPE DESIGNS QUITE DISTINCTIVE
Excellent Results Obtained Interested Desirable Customer
a
e
is
u
ect
Characters in Complete Font
A B C D E F G
H I J K L M N
O P Q R S T U
V W X Y Z & $
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cdeleni i k
J
m
w x
nopqrstuv
v z S £ A ffi ffl
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Lining Figures nave been added to tne
series to meet tne requirements
of tbc American printer
Original French Figures
Put up in separate fonts and furnished
only when specially ordered
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MODERNISTIC DECORATORS NO I
:[ 98 ]:
Nicolas Csochin Italic
NICE
race
El
eeant
s
Dis
mi ay
Line NO TICE
MODERN HOUSES ERECTED
Aj»p Undid Apartments jVLagmficently Decorated
Characters in Cunt pit It ron£*s
A B C D E F G
H I J K L M N
O P Q R S T U
V W X Y Z &
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I fining Figures have been added to the
sertes to meet the requirements
of the American printer
On [final French Figures
I ttt up tn separate fonts anil furnished
o n ty u m en sp ec tally o rdered
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YO UNG SOLDIER
jService medal awarded man
when first enlistment expired
GRAND RECEPTION
Distinguished Criiests Delighted
DESERVING CHARITIES
Supplies for earthquake victims sent
from emergency storehouses instantly
MUNICIPAL GOVERNMENT
Highway commissioner appoints deputies to
patrol Indian reservation fearing outbreaks
DISTINCTIVE QUALITIES NOTED
Up-to-date typographers will quickly observed
the versatility of this harmonious type series for
catalogues, booklets, or other advertising matter
SUNSETS OF SOUTHERN CALIFORNIA
Here as the sun sets the natural colors change and the
hills seem to be bathed in transparent films of beautiful
ever-changing shades, creating a scene of rare beauty
ITALIC DESIGN OF EXCEPTIONAL BEAUTY
ike italic associate of Nicolas Cochtn is indeed a very suitable
one* It follows closely some of the graceful cursive lettering of
the most famous masterly engravers of the seventeenth century
48
Point
5A 9a
36
Point
6A 11a
24
Point
8A 15a
18
Point N» 2
12 A 24 a
18
Point N?l
13 A 26 a
14
Point
19A 37a
12
Point
22A 43a
10
Point
23A 47a
5
Point
25 A 50 a
Point
26 A 52 a
i
MO0FRNISTIC DECORATORS NO 3
:[ 99 }
Cochin c3 Cochin Italic
14 Point 16 A 32 a
14 Point 18A 37a
DISCOVERS HISTORIC BOOKS
Metropolitan collector secures fifteenth
century religious books in fine condition
HAND DECORATED LATIN BIBLE
Collector discovers splendidly preserved volumes
in a monastery situate? far away in mountains
12 Point 21 A 42 a
COLLECTOR OF RELIGIOUS EDITIONS
University professor possesses remarkable library
which wall probably be presented to his alma mater
10 Point 24 A 48 a
CRAFTSMEN HAVE BEEN REWARDED
Eminent watch manufacturer rewards employees
for many years of faithful service while building up
a business that has become internationally famous
8 Point No. 2 27A 53 a
ECCENTRIC RULER EMBELLISHED HIS RARE BOOKS
Perhaps the name of booklover could scarcely be applied to Henry III
for he probably never read the works that were bound for him in the
most elaborate way; however, he showed interest in the art of printing
8 Point No. 1 31 A 62 a
NUMEROUS WOMEN OF NOBILITY HAD LIBRARIES
So general and ardent has the love of good books been in France,
that it would be a very simple thing to write a sort of bibliomaniac
history of that country which would prove of the greatest interest
6 Point 39 A 75a
LURE OF EXQUISITE BINDINGS HAS LONG BEEN POTENT AT THE FRENCH COURT
An * patron of all tbe aria, Francis I wan naturalljr an admirer of good blading*. Tbe fate* of book*
were rtrj curioualj illustrated by tbe stor/ of tbe copjr of Homer, wbicb Aldus, lbe famous Venetian
printer, presented to Francis I. This volume waa owned for awbile bjr a lending Engliib •tntcaman
The Cochin Series is made only in the sizes shown above
12 Point 23 A 46 a
NOVEL METHOD OF COLLECTING BOOKS
Naudej> had peculiar iDecur regarding tbe buying of rare
books. His favorite plan was to buy whole libraries in the
grow, dpeculativc.3 lots as the othen dealers called them
10 Point 26 A 51a
DISTINCTIVE DESIGN ENHANCED BOOK
Among kings and \princes it is well to meet one man of
letters, and be, tbe grealetUs of tbe age, a bibliophile?
to wit. Tbe enemies and rivals of AtoliercJ were always
reproacbing bim for* bis great love of rare old editions
8 Point No. 2 27A 55a
BEAUTIFUL BOOKS NUMEROUS IN BYGONE CENTURIES
Colbert, the celebrated Frencb <>late*unan, was a bibliophiles who did not read
buu* who a mowed beautiful books and looked forward, as business men* do,
to tbe day wbenj be would have limes to study tbcm. After Grolier, De Tbou
and Atazann, Colbert jroMessed probably tbe mosur elaborate private library
in Europe. Tbe ambassadors of Frances were charged to procure rare volumes
8 Point No. 1 33 A 65 a
LITERATURE AND HISTORIES OF EARLIEST PERIODS
People who wanted togaitu Colbert's favor approached bim with presents
of hooks, and the city of jffetz presented him with two real curiosities : the
famous Aietz Bible and the sffissal of Charles the Bald. The Elzevirs
sent to him their** finest examples, though Cotberu* probably saw more of
the fine. y bindings and the gilt covers of his boohs than of their** contents
The Cochin Italic Series is made only in the sizes shown above
Characters in Complete Font
ABCDEFGHIJKL
MNOPQRSTUVW
XYZ&$1234567890
abcdefghijklmnop
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ABCDEFGHIJKL
JHNOPQRSTUFIF
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a b cdecjfgbijk t m n tu
o p j) q rntslusuv w x y z ff
fi ft ffi fft . , ■ ' : ; l ?
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MODmimTIC DCCORATONS NO. 3
:[ ioo]:
Grauure Scries
72 Point 4 A 5a
60 Point 5 A 7a
Interesting APPEAL
48 Point 5 A 9a
EXHIBITS Rarest Antique
42 Point 6A 10a
10 Mail Order ADVERTISING
3G Point 6A 10a
DESIGNING Artistic Booklet Covers
30 Point 7 A 12 a
High-class PRINTING
24 Point 9 A 16 a
MAGNIFICENT Apartment
18 Point 12 A 23 a
Finest Selection of DRESS GOODS
14 Point 17 A 33 a
COUNTRIES Visited by American Citizens
12 Point 19 A 37a
PREFERENCE FOR HIGH-CLASS ENGRAVING
Essentially Desirable in Fine Advertising Displau
Figures
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:[ ioi ]:
Characters
ABCDEFGHI
JKLMNOPQR
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a b c d e f
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Cast on Art Line
JiaLeujik (cursive
72 Point 3 A 4 a
NEW
acKmun
ALL MODELS
NOW AVAILABLE FOR
ULC
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victor i
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JACKMURD MOTORS
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60 Point 4 A 7 a
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48 Point 5A 10 a
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42 Point 6 A 11a
RALEIGH CURSIVE WITH BERNHARD BOOKLET
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36 Point 6 A 11a
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30 Point 7 A 13 a
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sJlumsomeuj Lj owned
18 Point 15A 28a
€.
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Jseserveo JtonorabU Unenti
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14 Point 21 A 41a
nt JJevtiopmtnh in Jtorticutture L/xcitinq C/onsiaeraiU interest
12 Point 22 A 45 a
\9Y0naerfui J\.eception x^enotrea 3 'nUrnatwnal <jtcroei JJurinq C/elebration
10 Point 27A 55a
Oxnieitum of JCare C/tuioi and &ine Ofntiaues Uonlinuei Ut Ojltracl CHolabu Gonnoineun
—
Sizes 24 to 72 Point cast on Angle Body
102
36 Point
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Initials J and Q cast on size larger body
26 characters made in all sizes
sJcalelqli 3 nitidis
96 Point
84 Point
3^f
72 Point
S£<§>/
60 Point
^Tn
OxkibLtion
OF SCULPTURE BY REUBEN HALS,
CALLED THE RACE OF MAN, WILL
BE OPENED TO THE PUBLIC FROM
FEBRUARY SECOND TO TWELFTH
AT THE MOLIERE ART GALLERIES
RALEIGH INITIAL RALEIGH CURSIVE AND 16 POINT MODERNISTIC BORDER NO. 78
&4
54 Point
3^
48 Point
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36 Point
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:[ io3 ]:
Cheltenham OldStyl
72 Point
3 A 4 a
60 Point
3 A 4 a
Right Styles 5
Money L
enaer
42 Point
6A 8a
Regiment Inspected
86 Point
5A 8a
DEPORTS MINER
Questioned Legislation
Characters in Complete Font
ABCCDEFG
H I J K L M N O
P Q R S T U V
W X Y Z & $ I 2
34567890
d e f g h i j
b
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mnopqrrs
tuvwxyzfffifl
ffi ffl Qu d it q ] )
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Characters J not made for 30, 36. 42, 48, 60
and 72 Point sizes
11 Point carried in stock only at Foundry
MODERN NIC-NACS
80 Point
6 A 10 a
18 Point
10 A 21a
MONEY PROMISED ¥oistened
Organizations contributing
extensively toward project
Quaint buildings
interested author
15 A 30 a
24 Point
6 A 12 a
IMPROVING GARDENS
Japanese chrysanthemum more
mystifying and greatly admired
IMPERFECTION
Golden opportunities
awaiting every youth
12 Point 18 A 38 a
BROWN OCTOBER
Nature bedecks autumnal
woodlands so unStintingly
and sublimely each season
10 Point 21 A 42 a
REFINED DRAPERIES
Beautifully illustrated booklets
present inexpensive decorative
schemes and harmonious color
combinations for bright homes
8 Point
24 A 48 a
INTERNATIONAL RECORD
Expert craftsmen magically produce
wonderful instrument which reveals
almost incredible improvement over
everyday music producing machines
6 Point
24 A 48 a
SOUTHERN RIDING ACADEMY
Thorough instruction in horsemanship and
other outdoor activities imparted by eleven
courteous instructors. Our carefully trained
saddle horses insure safety and the immense
well-lighted riding arena makes infirudbon
possible notwithilanding climatic conditions
:[ 104 ]:
Cheltenham Italic
Characters in Complete Font
A B C D E F G H
I J K L M N O P
Q R S T U V W
X Y Z & $ I 2
34567890
abed
k I tn n
u v w x y
e f g h i j
p q r s t
z cl ff fi
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The following special characters are supplied with all fonts
from 6 to 14 Point inclusive. They are pat op in separate fonts
from 18 to 72 Point inclusive, and are furnished
only when specially ordered
J £ <D 6 G <%c w <P
ll'UVbjrvnvQu
11 Point carried in stock only at Foundry
.•••
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ITALIC \J
72 Point
8A 4a
ported2
60 Point
3A 5a
3 Stylish Bag
48 Point
4A 9a
Author Replying
42 Point
5A 8a
Mortgage Satisfied
36 Point
6A 11a
CHELTENHAM f;, BUYING HOMES
GRAYBAR COMBINATION BRACKETS. GROUP D USED WITH 18 POINT TEAGUE BORDER NO 1810
Real Estate Bargains
10 Point 20 A 46 a
BOUGHT FLESIDENCE
Leading magazine and book
publisher buys historic edifice
situated in picturesque valley
and remodels it for exhibition
8 Point 23 A 46 a
NUMEROUS MERCHANTS
Several investigators report foreign
financiers satisfied with conditions
between international business men
that bespeak commercial prosperity
6 Point 22 A 46 a
EMINENT ARTISTS LECTURED
Prominent printer* congregate in spacious
auditorium and listen attentively to expert
designer speaking about the application of
modem art to printing. Definite plans are
being made by advertising and publishing
company for additional educational talks
18 Point
11 A 21a
RENOUNCE
Many important
discoveries made
14 Point
16A 28a
HIDE FIGURES
Exchanges machine
after prolonged trial
12 Point
17A 36a
SECURES DESIGN
Display of newest styles
drew immense crowds of
motorists to annual show
30 Point
7 A 11a
HONOR SCHOLAR
Students contribute much
amusement for graduates
24 Point
7A 12a
SECURE PERFORMER
Eastern instrumentalist giving
demonstrations during sojourn
:[ io5 ]:
Cheltenham Medium
72 Point
SA 4a
Nightly
60 Point
8A 6a
Repeater
48 Point
4A 7a
Dandy Baby 8
42 Point
6A 8a
2 1 ROMANTIC
Historical Study
Characters in Complete Font
ABCDEFGH
I J K L M N O P
Q R S T U V W
X Y Z & $ 1 2
34567890
abcdefghij
klmnopqrrs
tuvwxyzdtst
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The following: characters are furnished with all fonts
from 6 Point to 18 Point inclusive
ff fi a ffi ffl
The Incomparable
Cheltenham Family
DECORATIONS UNITS FROM MODFRN NIC NACT.
86 Point
6A 9a
18 Point
11A 21a
MAGIC WORDS 2 E2
Important Message *imula"s h*
10 Point
19 A 38 a
ESCAPE HOT SPELL
Many who like outdoor
recreation defer taking
their vacation until cool
September winds come
14 Point
16A 28a
80 Point
6A 10a
RIVER CLUB TENNIS
5 Matches Great Event
FINE AMBITION
Industrious printer
shows artistic taste
for finest sketching
8 Point 22 A 45 a
ACQUIRES RARE PRINTS
Those hoping to collect prints
could select one department,
and find an active and trusted
print dealer who is assuredly
in sympathy with such efforts
12 Point
17 A 34 a
24 Point
7 A 14 a
„.„» .„ ~„ „„ „r,,^T1 . . D SCOVER TRUTH
SIGNS OF PROSPERITY 1 Mere™* co„vi„c«i
g^ g^ a • that advertising would
Country orange Attractions market their products
:[ 106]:
6 Point
26A 50a
PUBLIC SCHOOLS PROGRESS
The prevailing and ancient method
of taking and training apprentices
can not and does not create skilled
workmen. Instruction in printing is
being given nowadays in our public
schools with many excellent results
Cheltenham Medium Italic (Non-Kerning)
n
Characters in Complete Font
ABCDEFGH
I J K L M N O P
Q R S T U V W
X Y Z & $ 1 2
34567890
abcdefghij
klmnopqrst
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ft HA ffi til. ,-':;!?
Cheltenham
Medium Italic
72 Point
3A 4a
Buyers
60 Point
SA 6a
6 Avoiding
48 Point
4A 6a
Special Offer 1
42 Point
6A 7a
3 BLIND MICE
Lovely Styling 8
DECORATIONS UNIT-. tROM MODIRN NIC N*CS
10 Point
19A 38a
RARE GEMS GIVEN
Generous magnate will
award prize to students
finishing college course
in practical advertising
18 Point
10A 20a
36 Point
6A 8a
upholding FINE DIAMOND
Knight plowed
fertile meadow 2 Beautiful HoTTieS
8 Point 22 A 43 a
DRIVER FIXED BRAKES
Every good chauffeur should
regularly inspect entire body
of his automobile. If bolts or
nuts become worn and loose
do not neglect proper repairs
14 Point
16A 28a
80 Point
6A 9a
RETURNS FISH ,,_,», . mTmT^WI. T^„
Careful sportsman MEN A NNO UNCE 4
lost dandy pickerel
behreieavingboat Indoor Championships
6 Point
Z4A 48a
12 Point
18 A 35 a
PROFIT SURPRISES PRINTER
New invention* gradually replaced
methods in vogue forty odd years
ago when every artistic compositor
was an expert rule twister. Efficient
production and quality work make
the hard working fob printer happy
GRAND STEAMER
Magnificent transport
brings returning army
from turbulent section
24 Point
7 A 12*
ELITE COUNTRY CLUB
Offers Gala Entertainment 7
:[io7]:
Cheltenham Bold
120 Point
3 A 4 a
96 Point
3A 4a
Characters in Complete Font
ABCDEFGH
I J K L M N O P
Q R S T U V W
X Y Z & $ 1 2
34567890
a b c d e f
g
h i
j k 1 m n o
P
q r
r s t u v w
X
y z
- ' • •
• * • 9
1
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84 Point
72 Point
60 Point
48 Point
3A 4a
3A 4a
3A 6a
4 A 6 a
Cheltenham
kjBOLDc<
CHARACTER FROM MODERNISTIC BORDER NO 73
42 Point
4A 8a
Might
36 Point
5 A 8a
HORN
Grated
30 Point
6 A 10 a
ENTIRE
24 Point
6A 13a
NEITHER
Simplified
I
08]:
18 Point
10 A 20a
NICKNAME
Honest Sport
14 Point
14 A 26 a
REPRODUCES
Quaint Drawing
12 Point
17 A
DESCRIBE SCENE
Entering Battlefield
10 Point
18 A 37 a
SOLDIERS REJOICE
Timely reconnoitering
narrowly averted war
8 Point
22A 45a
INDUSTRIOUS WORKER
Diligent mechanic becomes
department superintendent
6 Point
24 A 48a
BOLD MOUNTAIN CUMBERS
Encounter many hardships while
making perilous journey upward
Cheltenham Bold Italic
Character* in Complete Font
A
B C D E F G
H
I
J K L M N O
P
, Q
R S T U V
W
X
Y Z & $ 1
2
3
4 S 6 7 8 9
0
a
b c d e f g h
•
1
•
k I m n o p q
r
s
t u v w x y
. ' . . t ?
• f • 9 • •
Sizes 24 to 72 Point furnished aiso
on Angle Body
z
72 Point
3A 5a
60 Point
4A fia
Complains
48 Point
4A 6a
Gigantic Sale
Cheltenham
Bold Italic
42 Point
5A 7a
12 Point 16 A 32 a
GUIDES DESIGN
Sought suggestions
wandering through
picturesque valleys
10 Point 16 A 34 a
NOTED GROUNDS
Children frolic midst
wonderful botanical
garden and enjoy the
exhilarating climate
8 Point 20 A 42 a
COMPLIMENTS ARTIST
Many entertaining exhibits
of painting are displayed in
the main room. The library
habitue will be interestedin
these fascinating art works
24 Point
7 A 11 a
36 Point
5A 8a
3 MINERALS
reopen Specimen Gem
City folks
interested MORTGAGES I
18 Point 9 A 20 a ^^ V V JB Jg V V
specimen rayable Monthly
Brochure by w * ^> *
ou artificer Legal Compound
delights boy
80 Point
6A 9a
6 Point
20 A 42 a
SOLDIERS IN MANEUVERS
Numerous troop* forming with
beautiful accuracy along road
passed inspection* and started
active work. Quickly establish
permanent headquarters while
zephyrs sharpen their appetite
14 Point 14 A 28 a
DISTRIBUTER
Urchins pleased
with many gifts
donated weekly
by the merchant
4 FINE EFFICIENT
Advertisers Prospect
Showy Organization
[ I()9 }
Cheltenham Bold Condensed
72 Point
3A 4a
1 Hunts Quality
60 Point
3A 4a
Designs Boudoir 2
48 Point
4A 8a
9 BROUGHT RADIOS
Graphic Art Displayed
Characters in Complete Font
A B C D E F
GHIJKL
M N 0 P Q R
S T U V W X
Y Z & $ 1 2 3
4 5 6 7 8 9 0
a b c d e f g
h i j k 1 m n
o p q r r s t
u v w x y z
, . y . •
42 Point
5A 8a
MODERN GOWNS
MM W ^ ^ Y A 1 # # 24 P°int 8 A 16 *
Elicited Admiration enhancing
Beautiful star
STRANGE REMEDIES **"*
18 Point 12 A 26 a
Beautiful Girls Embark improvement
Enlarged ulterior
has pleasing look
an T>n int 7 A 13 a T O
$ 1 234567890
CONDENSED LINES HELP
Enabled job printers to save
valuable space when needed
:[no]
14 Point 17 A 36 a
HEROIC REGIMENT
Springfield holds fine
banquet for the many
men who gained fame
12 Point
21 A 44 a
DEFENDS DOCTRINE
Honor system becomes
main discussion among
professors at meetings
10 Point
22 A 46 a
POSTPONE PROGRAM
Curtail winter concerts of
symphony orchestra until
arrival of eminent soloists
8 Point
27 A 54 a
ERECTED BEAUTIFUL HOME
Retired manufacturer purchases
tract adjoining present property
for building magnificent mansion
6 Point
30 A 60 a
OFFICIAL REFUSES NOMINATION
Government officer declared principal
reason for not accepting situation wai
remuneration. This created quite some
comment am one several acquaintances
Cheltenham Bold Extra Condensed
120 Point
SA 4a
96 Point
SA 4a
234567890
84 Point
3 A 4a
14 Point
20 A 40a
ENERGETIC PLANS
Serious development
undertaking finished
12 Point
24 A 48a
LEADING GYMNASIUM
Many contestants report
intense activity at camps
10 Point
27A 64a
DECISION
Important questions settled
daring informal conference
between opposing societies
8 Point
33A 68a
INDEMNIFIED MANUFACTURER
Erecting monstrous warehouse of
standardized materials as required
by the fire insurance underwriters
6 Point
36 A 73a
NUMEROUS CHANCES IN SCHEDULE
EttitTsjon steamers crowded lo capacity
will smiling throng* of July vacationists
returning home after enchanting pleasure
jaotis to mountain and seashore resorts
42 Point
6A 10a
Red Eagle
72 Point
8 A 5 a
36 Point
6 A 10 a
Night Hawk
80 Point
8A 14a
FOREBODING
Hemispherical
60 Point
3A 5a
24 Point
10A 19a
DISCOMPOSURE
Brief Exploration
48 Point
6A 9a
18 Point
15 A 31a
PERFECT SPECIMEN
Kinder Characteristic
Automobile Showings
i
III
J
Cheltenham Bold Extended
72 Point
3A 4a
60 Point
3A 4a
48 Point
3A 4a
Excursion
42 Point
3A 5a
REDUCING
Best Mark 3
36 Point
3A 6a
INSPECTORS
Unique Mode
80 Point
4A 7a
PERFORMANCE
Entertain Society
24 Point
5A 9a
PLEASANT SINGER
Characters in Complete Font
A B C D E F G
H I J K L M N
OPQRSTUV
WXYZ&$12
34567890
abcdefghi
jklmnopqr
rstuvwxyz
t «?
CHELTENHAM
BOLD
EXTENDED
PFNUNE FLOURISHES 7203L AND 7203R GROUP 4
18 Point
7A 13a
BROKEN
Solicitors
mystified
10 Point 13 A 28 a
INSTRUCTION
Extra buildings
provide golden
opportunity for
additional class
14 Point 10 A 21a
REMINDER
Companion
encouraged
further trial
8 Point 15 A 30 a
MINIATURE ROSE
Swiss horticulturist
exhibits interesting
hardy varieties that
brought loud praise
from noted growers
12 Point 12 A 25 a
NOURISHING
Food scientist
makes rations
Swedish Nightingale very tempting
6 Point 17 A 35 a
RAINBOW CREATION
Beautiful satin ribbons
help in conveying that
distinctive atmosphere
of rare refinement and
good taste so desirable
and universally sought
:[ ii2 ]
Cheltenham Wide
72 Point
3A 4a
r
60 Point
3A 4a
MOTIONS
Rej u venate
Characters in Complete Font
ABCCDEFGHI
JKLMNOPQR
S T U VW X Y Z & $
1234567890
abcdefghijkl
mnopqrrstuv
wxyzffnflmm
Q» <a ft q ) ] '
II
48 Point
4A 8a
DEMAND 93
Select Quality
. , - • • I ^
• > • 9 • •
Characters J not made for 30, 36, 42. 48, 60
and 72 Point sizes
11 Point carried in stock only at Foundry
42 Point
4A 8a
BAKED CAKE chek™
Ix t . ii Stimulating
n vi tes IN eigh bor the appetite
12 Point
18 A 38 a
36 Point 6 A 8a
_ __ ^ 18 Point 10 A 21a
REAL PRINTING neighbors
Hold rehearsed
L j Llegant Layouts of Piayiet early
30 Point
5A 10a
14 Point
16A 30a
PUBLICITY STUNTS
Distinguish Advertising
BURN CHURCH
Historical building
and art collections
completely ruined
FORTUNE SMILED
Diamond miner found
indescribable beauties
after wearisome quest
10 Point 21 A 42 a
DEFECTS REVEALED
Notable professors bring
remarkable photographs
for use in scientific study
8 Point 24 A 48 a
CONCERNING DREAMERS
Natural ability without energy
is always deplorable and often
terminates in complete despair
6 Point 24 A 48 a
ENERGETIC FOLKS ADVANCE
Lazy men are moat certain of failure
while active men invariably succeed
in most fields. TKia statement should
be carefully considered by everyone
:[ n3]:
Cooper Series
72 Point 3 A 3a
GUIDE delayed 6
60 Point 3 A 4a
1 delightful MAIDEN
48 Point 3 A 6a
14 Point 13A 26a
FINE GOLD
3 parking rules
36 Point 4 A 7a
QUAINT SHOP
harmony prevailed
30 Point 5 A 9a
SPRING CHORUS
paint sylvan landscape
24 Point 6 A 10 a
IMPORTS FURNITURE
firm received large shipment
18 Point 9.A 18a
MODERN PICTURES SHOWN
SPECIAL attraction pleases hundreds
16 Point 11A 20a
PROGRESSIVE REPORTS MADE
BANKERS anticipated greater prosperity
:[ii4]:
APPROVES MODEST STYLES
SEVERAL attractive samples shown
12 Point 16A 32a
IMPROVED DECORATION SOUGHT
LARGE building employed mysterious design
10 Point 20 A 40 a
UNIVERSALLY IMPROVED CONDITIONS
REGULAR monthly statements show improvement
8 Point 22 A 44 a
REMARKABLE SYMPHONIC PROGRAM RENDERED
GRAND opening highly impressed critical cosmopolitan audience
6 Point 24 A 48 a
PROPERTY OWNERS HOLDING FOURTH CONVENTION
Suburban residents make application for needed traffic improvements
Characters in Complete Font
ABCDEFGHIJ
KLMNOPQRS
TUVWXYZ©$
12 34567890
abcdefghijk
lm nopqrstu
vwxyz. ,-':;!?
a c
Characters fiQ P^ made only in sizes from 6 to 36 Point
Characters ft II II 111 111 made only in sizes from 6 to 18 Point
Small Caps in sizes from 6 to 18 Point are put up separately and
furnished only when specially ordered
Cooper Italic (Non-Kerning)
72 Point 3 A 4a
HOME supreme 8
60 Point 3 A 4a
5 introducing NIECE
14 Point 16A 32a
48 Point 4 A 6a
MENTIONING PRODUCTION
famous corporation increasing force
12 Point 21A 42a
OPERATION IMPROVED SURGEON
restricted habits and recreation prolong life
10 Point 23A 46a
PRONOUNCE METHOD INDISPENSABLE
maintaining improved typographic service becoming
Purpose of largest printing and advertising concerns
8 Point 26 A 52 a
WONDERFUL IMPROVEMENTS CONTEMPLATED
impressive assortment of new models exhibited at automobile
show presages continuation of development for motor industry
6 Point 30 A 60 a
GREAT RESULTS ACCOMPLISHED BY DOING WORK WELL
preference for high- doss printing is justified from the standpoint of sound
business and also from an admiration for clever, discernible craftsmanship
Characters in Complete Font
ABCDEFGHIJ
KLMNOPQRS
TUVWXYZ&$
1234567890
abcdefghijh
Imnopqrstu
vwxyzfffiflffiffl
. ' • I 9 ( )
Characters jj fl J I JJi Jjt made only in sizes from 6 to 18 Point
NICE TIME
2 heautif ul rug
36 Point 5 A 7a
SEND REPORT
financial problems
30 Point 6A 10a
BRIGHT SOLDIER
displays nice uniform
24 Point 8A 16a
GOVERNMENT BONDS
broker considering invedment
18 Point 1 1 A 22a
MODERN TYPES DESIGNED
insure distinctive typographic effect
16 Po.nt 14A 28a
PUBLICITY PRINTING EXHIBIT
display in newspapers pleased advertisers
:[ 1 1 5 1:
Cooper Black
120 Point 3 A 3a
nt 3 A 3
24 Point 5 A 9a
18 Point 6A 13a
delighted FRIEND
14 Point 10A 20a
72 Point 3 A 3a
MAYOR greatly pleased
12 Point 13A 26a
60 Point 3 A 4a
BEAUTIFUL SPBING COATS
finely tailored sport costume
10 Point 14A 28a
Point 3 A 4a
ENTRANCING MUSICAL DRAMA
collegiate glee club has rehearsal
6 Point 16A 32a
METROPOLITAN BUSINESS INCREASED
builder receives many encouraging reports
6 Point 18A 36a
NOTED JURIST GIVES IMPORTANT DECISION
fhi« long disputed question satisfactorily settled
42 Point 3 A 4a
36 Point 3 A 4 a
Characters In Complete Font
ASCDEFGHIJ
KLMNOPQRS
TUVWXYZe$
1X34567890
bcdefghi
p q r
J * 1
30 Point 4 A 7a
stuvwxyx
• »
t
: ;
♦
? ci
3
II
6]:
c
i : i
per Black Italic
120 Point 3 A 3a
24 Point 5A 10a
delights
18 Point 6A 15a
indisputable STORY
14 Point 10A 23a
CHARMING lace displays
Point 3 A 3a
12 Point 3 A 4a
12 Point 13 A 26 a
Investigated annual REPORTS
10 Point 14 A 28 a
CROWDS welcome arctic explorer
8 Point 16A 32 a
DISCOVERS UNTOLD MINERAL WEALTH
young traveler described unexploited region
6 Point 19 A 38 a
ADVENTURE LIES BEYOND HORIZON
victims always enfoy thm wide open spaces
Characters in Complete Want
ABCDEFGHIJ
KLMNOPQRS
TUVWXYZ&$
1234567890
abedefghi
jhlmnopqr
stuvtvxyz
9
9
f
r l i
+
C }
The following characters are fonted separately and furnished
only when separately ordered
cA «B <D <E <F 0 cM cV
<P <K <T ejt
:[JI7]
60 Point 3 A 4 a
48 Point 3 A 4a
42 Point 3 A 4 a
36 Point 3 A 5a
30 Point 4 A 8a
C©©jd©ip HJMtt©
nt 3A 3a
96 Point 3 A 3a
24 Point 5 A 9 a
72 Point 3 A 3a
RECOGNITION
elegant lectinr©
18 Point 6 A 13
©MENTAL CARPET
beautiful tapestt°i©s
60 Point 3 A 4a
Characters In Complete Font
ABCDEF6H
K
X Y
6
MHO
V V w
JL %
SO)©
Point 3 A 4 a
36 Point 3 A 4a
a
©
k
©
mm ist ©
1
lav
@st
30 Point 4 A 7a
J* s t U V W X
SB
©
9
V
• 0
9 e
0J>
•
<i
^
— —
delight
ii
8]:
Parsons Series
72 Point
3A 4a
18 Point
7A 21a
Holidau
60 Point
3A 4a
Deue loped
48 Point
3A 7a
NUITIEROUS
2 Employment
EXHIBITOR
Tleip products
ut on displa
14 Point
9 A 27 a
TUOST Delightful
Originality marks
the Parsons tu pes
12 Point
10 A 30 a
FIRE Complimentary
Things haue been said
of this series bq all the
printing trade papers
10 Point 12 A 36 a
irtAny reid features
Embodied in the Parsons
design have made it liked
bu clever aduertisinq men
8 Point 14 A 42 a
THOSE LOnQ ASCERDERS
And descenders help to give
effects that are certainly penj
novel and also venj attractive
if used with pleasina restraint
6 Point
16A 46a
FOR CERTAin FORH1S OF JOB
lVork. in which there are not too
manq lines.this type provides all
the most important advantages of
hand letterinq; that is. informality
and distinction, qualities that are
of value in securina the attention
Parsons
36 Point
3A 8a
6 GR AUD BIRDS
Some Ma
30 Point
ificent
4 A 10 a
ROMAN SCHOLAR
Education propelling
force in craftsmanship
24 Point
1
5 A 12 a
^LTTlERlCAn development
Intrepid explorers continue
trail completely unmolested
Characters in Complete Font
AiBCDEFQHlJ
KLmMUNOPQR
sTcruuiDxuzq
&$1234567890
abcdefghijklmn
opqrstuuu?xuzJf
fi fl fit ffl . .
1 7
[]
fc/lll fonts contain a feu; of the lonq Ascenders and
Descenders. These are cast on double the regular
body, excepting those for the 14, 80 and 7 2 point,
which are cast on 30, 108 and 120 point bodies
u
u
n
+AW sizes are uenj easily justified unth spaces and
quads, thus assuring quick and perfect alignment
Characters ff fl fl fp ffl made only in 6 to 18 point sizes
Mubian
NOVELTY SHOP
Frosted Rock and
Rye Bottles, ster-
ling silver trimmed.
•
Zipper Bag of Moire
used as a back rest
Quilted throw of
lamb'
s
I.
MU
l#
High heeled, silver
10.99
lined. Ult
ra mooern.
d<
NOVELTY SHOP
12 Point 3 A 4 a
Point 3 A 4i
48 Point 3 A 4 a
42 Point 3 A 5a
36 Point 4 A 6a
NUBIAN AND BERNHARD GOTHIC LIGHT
Characters
A
C
m ■«. m.
o ■» o
m
m *
■j v w x. ir
a b c d e f g h
J k 1 m
n o p q
r s t
v w x y z
• •
« •
s ; ! ?
The following characters are cast recessed in sizes from 24 to 72 Point
A
■»
V W V
30 Point 5A7a
24 Point 5 A 9 a
18 Point 6 A 11a
14 Point 9 A 17 a
12 Point 11A 21a
Help Man
Pay§ Dividend
1
2 5 4 5 6 7
20]:
10 Point 12 A 24 a
BOUMDED
Rapid Shot
8 Point 14 A 28a
Qnerte9 artist
6 Point 15A 30a
ny bargains in
atlful basket*
m
GAIdMA SEFLIFef
12 Point 3 A
60 Point 3 A
48 Point 4 A
RU
Is
Mie
36 Point 6 A
E>
30 Point 8 A
24 Point 9 A
INGER
18 Point 12 A
14 Point 15 A
12 Point ISA
SCORE BOARD
MODBE PICTURED
Characters
A <?f E>
DEE^FGHIJ
K L> M M O P
If
tctu v
R Fo
1
3 4
6 2
9 0
• »
*
• •
I 9
:[ i2i ]:
OF FOX
AMAZING
SOFTNESS
WORTHY
COLLECTION
GALLIA WITH 10D0N1 ITALIC
FOOD
FOR THOSE
WHO KNOW
HOICER,
fresher foods, and bet-
ter balanced portions,
French cuisine* at less
•
than you would expect
to pay. Luncheon 60c.
Dinner 75c Cocktails
25c. No cover charge.
,
123 HADON STREET
GALLIA WITH tOOONI FAMILY
CALENDAR AUXILIARY GROUP f CHARACTER 39
*
VISIT THE
FLORIST
SHOP
I
a,JCV/
m r\ separate little
shop has been set
apart top ljoup de-
lectation . . Iresn
cut tloweps' always
on hand, oee the
V^erun iu in displaij
*JOY7
TYPOGRAPHIC 00T AND MODERN NIC-NACS
3 POINT MODERNISTIC BORDER NO 4
Parisian o
erit/
72 Point 3 A 4 a
PUMQ
UICKPS
60 Point 4 A 6a
ehg
htfu
IDEAS
48 Point 6 A 9a
BUVSR
ape
uacm
42 Point 7 A 10 a
Merchant Imported LrM^yL
JOIMTC
36 Point 7 A 11 a
onveniion
ti
p p PO VG
30 Point 8 A 14 a
Int
ti
ernanona
PU
oqrapnep
U FOUND
\_Jiuratlc
rv
ABCDE6FGHI
JKLMMMOPQP
S/TUVWXYZ&
24 Point 10 A 17a
12 Point 23 A 46 a
ahcdeiuhiikl
m n
o p q p s •
t u
V W X IJ z
t >
. . f ?
• J . .
The following characters are cast recessed in 60 and 72 Point sues
AFL/TVWY
RURAL HOME
Pictu
resque
Colla
qe
18 Point 14 A 30a
SPLEMDID SONG
Played Latest Kcnapsoaij
14 Point 19 A 38 s
eriDEAPIMG CHAPM
Jumpnonu Kendition Lxauisite
ijmpnonij
ion i_xq
BRIGH I SELECTION
Lauded Luropean I nispiuii/
10 Point 26 A 53 a
SUPtRNNE QUALIIY
Lxfruor dtniif L) Uispluij Hcuse*
8 Point 27A Made in Caps only
DEALERS 6MTHUSIASTIC
MADE ELABORATE PLAN
EOP MONTHLY MEET IMG
6 Point 28 A Made in Caps only
Iht METROPOLITAN COLLtt-L
COMMIHCLMENT EXEPUSE/
S1UDINT RECEIVED LMI LCMA
123456789 0$
:[ 122 ]:
36 Point
6A 9a
BRIGADIER
Managerial
30 Point
6 A 13 a
DESCENDING
Recapitulation
24 Point
8 A 15 a
SPECTROSCOPE
Eledlric Separator
18 Point
12 A 23 a
NUMEROUS POEMS
Pleasant Country Ride
Camelot Oldstyle
12 Point
16 A 40 a
HAND LETTER DESIGN
Beautiful letters imparted
a feeling of class to every
ordinary piece of printing
10 Point
18 A 40 a
DISTINGUISHED CUSTOMER
Magnificent stage costumes
displaying appropriate taste
brought unstinted approval
8 Point 20 A 62 a
DREAMER BUILDS MODERN EDIFICE
Enthusiastic architect praises work
and originality of young unknown
who had just finished new building
6 Point 26 A 60 a
MAGNIFICENT SHOWINGS HELP SALEJ"
Carefully planned and printed publicity
cannot fail to inspire confidence in your
product by its unconscious appeal to the
esthetic sense of the average individual
Characters in Complete Font
ABCDEFGHI JKLMMNO
PQRHS/TUVWXYZ6
$ i 25456 r 89oaabcdef
ghhijklmmnopqrstuv
w x y z ff fi fl ffi ffl a . , - * : ; ! ?
Hyancinthe
Creations
The Hyancinthe J"hop
North Bloomfield Center
a
}
cP
Charaeiercf
a a a B^eDE
FG^NIJKLM
NOPQRST5U
V^WWXYZ&
b
k i
d e f g K
m n
o p q v
t u v w x y. z
\ /
Figures far ddonicf
(HdcMW Seriecf
1234567890$
24 Point 8 A 16a
Exceptional Clothing Bargain
5 ModernUrtie (5e<xtile Decfigrkr
18 Point 13A 26a
beautiful Lettering Attractively handled
I mpar ted (Bharm to E very. GldvertUfement
14 Point 18A 36a
Newecrt Modeler in Streamlined Effects Shrill Critics
Eagerly Qwait Opening of International E ocpo<Ation
12 Point 21 A 42a
Uncover New Evidence of Clncient South American Culture
Civilization More ldeali<*tie in Some Degree Shan Our Own
10 Point 25A 50a
More adverti«oe/v ore colling for uru3ommon tupe de*ngrw and lououtcf
thai will give- their product/- o eertoin elusive air of cultured refinement
8 Point 26 A 52 a
Brilliant and almost unbelievably, hazardous undertaking finally tfueceeaV after
eountleww dayv of unmitigated toil and patient rftrugoling agoinvt recalcitrant foe
[i23]:
Delia Robbia
72 Point
3A 4a
96 Point
4A 9a
14 Point
13A 26a
DRIVE
DISJUNCTION
Prominent exhibit
secures first prize
at agricultural fair
12 Point
16A 33a
60 Point
24
Rare
80 Point
5A 11a
3A 4a
PERISH
Liquidity
24 Point
7 A 12 a
NIMROD
Rhapsodist
Deplorable
UNEXPERIENCED
Big municipal pageant
thrilled large gathering
of enthusiastic citizens
10 Point
ISA 36a
MAIN CONCOURSE
Discerning photographer
secures wonderful views
for suburban newspaper
8 Point
23A 46a
EXCELLENT PROGRAMME
Impressive demonstration marked
arrival of distinguished foreigners
who have come for trade meeting
18 Point
9A 18a
48 Point
4A 8a
MEETING
Special Agent
42 Point
6A 9a
KNAPSACK
nderhanded
Hieroglyphics
6 Point
26A 52a
PROFESSIONAL INFORMATION
Manufacturing companies amalgamated
their research departments in order that
greater efficiency might be secured .This
necessitated many changes in personnel
EMPLOYES
Oppose Striking
General
36 Point Delia Robbia Figures
1234567890
Characters in Complete Font
ABCDEFGHIJJ
KLMNOPQRKST
U
WXYYZQUq&-
$1234567890
abcdefghijklmno
pqrstuvwxyz Qy O.
flF fi fl ffi ffl . ,
! ?
54 Point carried in stock only at Foundry
:[i24]:
<=*L>tberly QJen
enes
72 Point 3 A 9a
lowio
e
60 Point 4A 12a
ewioers
48 Point 4A 16a
osiery
42 Point 4A 16a
36 Point 5 A 17 a
llrachveiy,
ecorate
dining
actio cyUroadcashng C/n
rogram
The New Low Priced
RADIO
a
ehie
*..
A Handful
of RADIO
oa ve
u
always wanted to own
one of these compact
little RADIOS . . . Now
is your CHANCE
PETITE RADIO COMPANY
lo
mum
r.
LIBERTY SERIES WITH BODONI AND ITALIC
GRAYBAR COMBINATION BRACKETS CROUP G
30 Point 6 A 22 a
eau
iijul (Ongravings (pJolci
uickly
24 Point 7 A 26 a
(Dxtraordinary \_yy,pograpmc (Djjecls K^Jbtaxned
18 Point 10A 40a
jinusua
I hJJemonst ration ^r If larks C/hirUeln cstnni
versary
14 Point 14A 56a
cJueauiiful <=JS andscapes (Oxnxoiled at >t fleltopolilaw If Museum oj sJ^Irl
yiradua
12 Point 16 A 63 a
tea £s\ec*tvea • JXanasowte \J iplotnas at the */'ttinua((, o
rr>
mmencemenf C "\r«» rcis es
:[ 125 ]:
L^'karac
lers
9\ m & q s 9 g
®e s g 9c j? ow o?
e & Q Si of g <c
OX 0) (W 9C 9/ Z & $
abcaejgh i j k I
tnnoptfrsluvw
V
I 9
1234567890
^tCast on straight body and can be justified with regular quads
*
Announcement Roman
36 Point
6A 11a
ENDURANGE RECORD
Equestrians (Domplimentedl
30 Point
7A 14a
DELIGHTFUL ADVENTURE
Ancient (Slipper Skip vvelcomed
24 Point
9A 13a
REAL SCIENTIFIC INSTRUCTION
rVominerit speaker announces a series
or lectures regarding muscular exercise
18 Point
14 A 28a
TERT DAM08EL BEgUILES NEW 8TUDENT
Cnarmincf oriental perfumes gently Wafted tnroucjk
tne atmosplaece bring back long-forgotten memories
Stylisk Hats
from laris
XHESE kats are imported by
tkis company direct from trie
leading French, designer and
have been conceded tne most
exclusive or all foreign goods
FIPTEEN DOLLARS TO
SIXTY DOLLARS
TvtAKLEN <»> GO.
'"Rutkerfotxi Boulevard
iVtodern
buit
<p
una
p
New for Wear
with tne
s
spring
Suit
$S-50
NUREMBARS
ANNOUNCEMENT STRlES WITH BODONI
:[i26]:
Characters in Gomplete Font
■A BT3GDT) E Fg
HIJKLM'MN'N
OPTQR'RSTU
V^WWXYZ*
$1234567890
aocdefrgkij k
Imnopqrstutf
wxyzffftfl/Rflfl
ici re (o iv ni raj *y ty
t y
• ! ?
• ? • •
Characters Y\Q Vy ty not mad* for
6 Point and 8 Point iltea
14 Point
21 A 40a
ELECjANT MERCHANDISE
Business promoters developing
experimental suburban hamlet
12 Point
22A 44a
HELD SEGRET CONFERENCE
Negotiations quickly discontinued
notwitkstanding pacifying actions
10 Point 25 A 50 a
PROPOSE DEVELOPMENT FUND
Magrtartimous building superintendent
distributes numerous gratuities among
diligent employees for efficient services
8 Point 26 A 50a
BIQ 60LLEQES RESUME ACTIVITIES
Students hastening dock tocuxssrooma from
long vacation are enthusiastic c*tec prospect
of being promoted before comrneru:it\q terms
6 Point 27 A 63a
MODIFY PLANS FOR APARTMENT HOUSE
Draughtsmen. hurriedly prepare numerous designs
for manufacturer who contemplates increasing the
production of large factory despite repeated warning
from friends and associates opposing tke agreement
Announcement Italic
Gkaracters in Gomplete Font
A B'BGDDEFg
H UKLAfMNTV
O P'PQR'RSTU
WWW X Y Z V-
$1234567890
a b c d e f fg h i j k
ImnopqcstuO
wxyzffRfimm
fa fe fo fc fti ng ry ty
r 9
• 9 * '
Character* ng Vy ty not mad* for
6 Point and 8 Point sixes
14 Point 20 A 40 a
RAILROAD EX6URSI0NS
Throngs appreciated splendid
train service and amusements
12 Point 22 A 44 a
"PRINTERS DESIRE INGOME
Handsome type /aces are business
creators which help multiply trade
10 Point 23 A 47 a
IMPRESSING NOTED TEA6HER
Remember to choose your friends Very
thoughtfully and wisely. The man who
oe/ieOes in nobody is not to be trusted.
8 Point 26 A 60a
DEGREASED PRINTING EXPENSES
Inefficiency sometimes intrudes itself under
the most successful management. The great
(unit often lies in poor printing equipments
* Point 26 A 62 a
FINE GOM POSITION AND PERSONALITY
Many good talkers lose their argument because of
a disagreeable personality, just as good copy often
fails because of unattractive display. Personality
like composition always pays the largest dividends
36 Point
6A 11a
HARMONIOUS CHORD
Large Entranced Audience
30 Point
7A 13a
STRENUOUS SPORTSMEN
Brilliant Maneuvering (Sneered
24 Point
8 A 16a
SILEN6E IS A gOLDEN VIRTUE
An honest and courageous person will
seldom question the integrity of others
18 Point
ISA 24s
PEREEGT WORKMANSHIP BRINgS PRAISE
Real satis/action comes from doing one s Work in
a manner that precludes the possibility of criticism
GREAT SALE
OF
BOUGLE
SUITS
/THREE\
\PI ECE/
.50
m
Han c l-Loom ed
Non-Si retch
Ten Golors
L U C I LE
The Mouse of
1 yLalling j friend
2468 "Raymond Street
Ghicago
"Desires to call the attention of the public
to the annual exhibit of
Spring and Summer
GoWns
Our sunlit rooms permit
selections to he made undistudted in an
atmospnei^e of pleasing prioacy
TKonday, Tuesday, ^Wednesday
February 24, 25, 26
ANNOUNCEMENT ITALIC WITH BODONI BOOK
:[i27]:
C-^ivififc <^tt»iWO
48 Point
4 A 12 a
e$idnev i^xtyivtied K^uaint ptvencty ^pecimer)
36 Point
5 A 15 a
J^OeawfiTML \^^otfivo$\ilor} c/\fi>ai?oed \~jvavtjic c/vt?fs v^VWedaL
30 Point
6 A 18 a 14 Point 3 A 39 a
ertifO
C/Vi$<or!c V#YVVan5iorj c/Ve5<oreo <o /former \l5eautv
(^nievvv\$irtct \)n\evcfyani c/vdopfed (^ysfetti ^aUto <Sofo9ia<: CVW
arju$crivtj
24 Point 8 A 24 a 12 Point 16 A 46 a
{Bean* if ut &*covation$ SkpoWeo ^*- *~* SW 9u" ^ 5"""""0
LyLa«b(vrif i«4 C^xrerf <^i<tneo (yL^ectaL. ±socumentj> (Boat.© of $>ire<*or$ fKoCo <8oHfere»c«_
18 Point
10 A 30 a 10 Point 17 A 51
^Mrisfs (Sorter "jQafafiaC (5<eam$F ^aj«$<ic Q-^oOV.ft e^e^^^W.-
v_^aracfer$ 15 v^ompfcft£^oriLj>
afl5e©££GfefK^9j9C^
<^cwi(xoi)QS£<sce^ccPc^
9G 9J ^ (^ $ 1 2 3 ^ 5 6 7 8 9 0 /o ^^>
a tt^cobtc £ f <* <* £ ^ i j k 1 £ /m hi /h « 5 o » c
1
S $0 f b m f v C\p &xvvr«b^e.;-
1 >
. . f ?
:[l28]:
36 Point
3A
SUM
30 Point
4A
KING
24 Point
5A
MIRTH
18 Point No. 2
7A
18 Point No. 1
8A
DISHONOR
12 Point No. 3 10 A
BOLD MINER
ENGRAVERS BOLD
Characters
A
B
C
d
E
F
G
H
i
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
&
$
1 2
3
4
5 6
T
8 9
O
<
• * ~
* •
•
. T «>
» • •
►
The following- overhanging characters
supplied with each font except
6 Point No*. 1 and 2
are
A F F
► T V W V
READINGS
FROM
DICKENS
By A LICK N. RKID
KLOCUTIONIHT
MISS REID HAS BEEN
DELIGHTING LARGE
AUDIENCES FOR THR
PAST FOUR SEASONS
WEDNESDAY EVENING
JUNE TENTH
ATTHB
Birgen Auditorium
MOUTH BURLING NTRERT
MERIDEN
12 Point No. 2
12 A
IDEAL FRIENDS
MODERN PRICE
12 Point No. 1 17 A
PROMINENT DRIVER
MODERN PURCHASE
6 Point No. 6 16 A
I)I8T1NGUIHIIKD PAINTER
KNIOI1T P1MKIJRES HOME
6 Point No. 4 20 A
REPRODUCED PAMOUH MASTER
ARCHITECTURALHT'PEHVIHORS
6 Point No. 3 27 A
REMARKABLE NPRCIMKN (tH.I.K(TION8
AMERICAN CONTRACTOR* INMTRUCTKD
6 Point No. 2
30 A
MANY HBinnT PHIKTKKH MOV INC S NOMTIIWAHD
IXHTHICTOUM I'RWtKMVKXATIOfH PKOIU.KMN
6 Point No. 1
34 A
NKVKBAI. MAflMlrH'KMTT Mt'KNKft tNMIMMKU l>KNI(S\KK
mmTAINRHM KKMANUEII INNIMANCK HHIlTKfTIDX
*»MK HOMANTK KM'AfAIIKM UM'KNTI.Y |»|M« MtNKIt
• ■ i
ENGRAVERS ROMAN
24 Point 5A
BRING
18 Point 8 A
MARKER
12 Point No. 43 11 A
FILE REPORT
PRINT CARDS
12 Point No. 42 13A
NICER SPECIMEN
ELEGANT MENUS
12 Point No. 41 17A
SOUND INVESTMENTS
UNUSUAL SIMPLICITY
CHARACTERS
A
B
C C D Jfl
F
G
H
I
J K la
M
N
O
P
Q R S
T
IJ
V
W
X Y Z
<fc
$
1
2 3
4 5 6 7
8 9
0
•
. • . . f
# • # *
?
A V
W Y
overhanging characters
in each font
6 Point No. 43 18 A
ATTENDS ANNUAL MEETING
STOCK EARNING DIVIDENDS
OFFICIALS HICJ HLY PLEASED
6 Point No. 42 23 A
AUTOMOBILE INSURANCE POLICIES
DIGNIFIED BUSINESS STATIONERY
INTERESTING DOCUMENTS SJONBD
6 Point No. 41 34 A
RET 111'HIJTEfM* rOKMft IN Till* ATTRA(TITI rACE
HHODI'CEB WOXDERFt'l. RTEEL ENUHATID KFPTKT
CMOHKN BY DICM'HFMf NATI Nf» HirVKK Of PHIVTISO
:[i29]:
ENGRAVERS BODONI
24 Point No. 12 7A
24 Point No. 11 8A
REJOICING
COMPOSES
GYMNASIUM
HISTORIANS
18 Point No. 10 9A
NICE MANSION
SINKING FUND
18 Point No. 9 11 A
BUSINESS HOUSE
STRONG METHOD
12 Point No. 8 14A
FINE MOTORS
HIDES CHECK
12 Point No. 7 16A
RESIGNS OFFICE
BEING INSPIRED
12 Point No. 6 20 A
NEW STYLE SHOWN
PRINTER HONORED
12 Point No. 5 24 A
CHOICE RELIC BOUGHT
COMPETENT ENGINEER
Characters in Complete Font
A
B
C D E F
G
H
I J K L M
N
O
P Q R S T
U
V
W X Y Z
&
$
12 3 4
5
e
7 8 9 O
• %
)
'':;!?
The
» following overhanging characters
supplied only with fonts No. 7
to No. 12 inclusive
A
F
L P T V W Y
6 Point No. 4 20 A
EFFORT BROUGHT SUCCESS
INSTRUCTOR ENCOURAGED
FINEST SPECIMENS SHOWN
6 Point No. 3 25A
EXCEPTIONAL ANNOUNCEMENTS
MADE WONDERFUL IMPRESSION
CAUSING FAVORABLE COMMENT
6 Point No. 2 30 A
REPORTS SATISFACTORY ADJUSTMENT
MERCHANT HAS PROSPEROUS SEASON
SCHOOL TEACHERS ATTEND BANQUET
6 Point No. 1 36A
MONTHLY NTATKMKNT8 Pl^AKKD DIRKCTORH
AUDMITTKD INTERESTING FINANCIAL RKFORT
PRINTRR DKSCRIBKR ARTISTIC COMPOSITION
RAILROAD SECURITIES
H. E. Roberts & Company
STOCK BROKERS
ptioNKt king aia
Meridan Building
CHICAGO
EDGAR H. MORRISON
18 EAST 24-TH STRKFT
PITTSBURGH
R
ICHMOND & THOMKINS OF EASTON
TAKE GREAT PLEASURE ANNOUNCING THAT
Mr, H. S. Bracken
HAS BEEN ADMITTED TO PARTNERSHIP IN
THE COMPANY. HE WILL TAKE CHARGE OF
THE CLOTHING DEPARTMENT, SUCCEEDING
MR. T. H. JAMS, WHO RETIRES AFTER MANY
YEARS OF FAITHFUL SERVICE.
Richmond & Thomkins
T. H. RICHMOND, PRK8IIJKNT
Novkmhkh 6, 1935
:[ i3o ]:
BRANDON SERIES
CHARACTERS IX COHPLKTK FONT
A
B C 33 E
F
G
H
I J K L
M
N
O
P Q R S
T
II
V
W X Y
Z
^Yr
8
12 3 4 5
6
7
8
9 O . . - * :
9 «
•
No figrures made for 6 Point No, 0
24 Point
6A
STRONG BANKS
RIGHT NUMBER
18 Point No. 2
8A
LEADING BROKERS
HARMONIOUS PLAN
AN EVER POPULAR
TYPE FACE
Card Light Litho
12 Point No. 4 12 A
FOREIGN PERFORMER
SUBSTITUTE REPORTS
12 Point No. 3 16 A
DETERMINED GUARDSMEN
SOLDIERS REORGANIZING
12 Point No. 2 17 A
HEROIC GRENADIERS RETURN
PLUMED KNIGHTS MARCHING
12 Point No. 1 22 A
RENUMBERING
BRIGHT MINDS
6 Point No. 4 21 A
BOLD FISHERMEN
HANDSOME HOME
6 Point No. 3 24 A
INGENIOUS MARINER
EXPERIENCED KIKMS
('.HAHAOTKKH IN* COMPI.KTK FONT
B C D E
F G H I J K
L M N O P
Q R
U
6 Point No. 2
28A
I»KTRR11INK1) HALRHMKN
HKCUKEU NKW MKMBBMH
6 Point No. 1
30A
PIOHIAIINQ fNCJDlKlTIUNN
MODRHN (IUWNH RXnmiTRD
V W X Y Z
& $ 1 2 3 4
5 6 7 8 9 0
' : ; ! ?
:[ i3i ]:
18 Point No. 1
9A
INQUISITION
PROSPECTUS
12 Point No. 4 12 A
REMINISCENCE
ENTERPRISING
12 Point No. 3 14 A
HUGE MONUMENT
RETURNED PRIZE
12 Point No. 2 18 A
NOTED MUSIC SOCIETY
BRITISH OCEAN LINER
12 Point No. 1 21 A
MOTION PICTURE STUDIOS
TYPE DESIGNS IMPROVED
6 Point No. 3 18 A
HONORED MARINE REGIMENTS
PRAISE INGENIOUS MECHANIC
6 Point No. 2 22 A
EASTERN COLLEGE HEADS CONVENE
INTERESTING SUBJECTS DISCUSSED
6 Point No. 1
26A
UHOK KKKN'CH (Hl'IBRR EXTKHED HAHBOR
DKVtKKD CKKDIT H VHTKM FOR MEHOHAXT8
6 Point No. 0
36A
MANY HKNATORH ATTKND MICMOHIAI. DAV KXERCIHEM
HI'MONOntCOMRDIANN »RLI<1HTMIRTI1MTI.C1III.I>HKN
Litho Roman
72 Point
3A 4a
60 Point
3A 4a
Sculptor
48 Point
3A 4a
BIG Daily
36 Point
3A 6a
Majestic FIRE
80 Point
4A 8a
TIME 32 Seconds
24 Point
6A 9a
Bought New MOTOR
18 Point
8A 14a
NOTICE Foreign Diplomat
14 Point 11 A 21a
Merchant Invests 49 THOUSAND
12 Point 13 A 26 a
EXCELLENT Display Composition Wins
10 Point 15 A 28 a
TYPOGRAPHERS EARNED REPUTATION
Preference for High-Grade Printing is Justified
8 Point 18 A 34 a
PREDICT IMPROVEMENT IN INDUSTRIAL SITUATION
Leading Automobile Manufacturers Express Optimistic Views
6 Point 20 A 38 a
AMERICAN TYPE DESIGNS SET THE FASHION EVERYWHERE
Diecriminatini Advertisers Recognize Importance of Modern Typography
:[ i32 ]:
Characters in Complete Font
ABCDEFGHI
JKLMNOPQR
STUVWXYZ&S
1234567890
abcdefghijk
1 m n o p q r
w x y z
• 9
S t U V
9 . . f ?
• * • *
Litho Roman
BRASS RULE NO 13212 PINNATE BORDER UNIT
l&MJJJMMJJJi&U*^^
FIRST NATIONAL
BANK OF DUBOIS
Being a brief review
of the advantagea of
placing your money
with the largeet and
beat bank in thia f aat
growing community
n
GOUDY ORNAMENT
OFFICERS
Jamea D. Holt • . Preaident
Adam Hoyt . Vlce-Preeldent
Charlea N.Bahr • . Caahler
6 POINT TEAGUE BORDER NO 614
Invitation Scries
24 Point
8 A 16a
MASQUERADING
Exquisite Harmonu
18 Point
12A 22a
IMPROVE BROCHURE
Finish Original Specimen
14 Point 16 A 32 a
MERITORIOUS CHARACTER
Recognizing DisKncHve Qualifies
12 Point 18 A 36 a
UNIQUE PRODUCTION VIEWED
Magnificent specimen of typography
thrilled enthusiastic college students
10 Point 20 A 40 a
LIBRARY TRUSTEES HEAR REPORT
Helpful suggestions welcomed by officers
at annual meeting held in library building
Characters in
Complete Font
A
B C
D E
F
G
H I
J K
L
M
N O
P Q
R
S
T U
V W
X
Y
Z &
* 1 2
3
4
5 6 '
7 8 9
0
a
bed
e f g
h
•
1 J
j k 1 m n o
P
H
r s r
U V w
X
y
z ff fi
fl ffi
ffl
m
5 "
> . . t
• > •
•
8 Point 23 A 44 a
BIDS RECEIVED FOR BOOK
Conh-act awarded to competitor
submitting finest example of art
6 Point
24 A 47 a
STUDYING FOREIGN EXAMPLES
Brig hi" craftsmen study all periodicals
in their constant search for good ideas
ELITE
Finishing School
An organization of
unusual excellence
which meets every
demand of patrons
who desire nothing
but the best. Every
teacher is a leader
in his especial field
•-^ •
Chauncey M. Barns
Principal
29 East Boulevard
Columbus
HAFTCL ORNAMENT NO 3602
Invitation Shaded
Earl Saiidringham Hotel
Invitation Matinee Dansant
Given for the benefit of the
Mount Pleasant Dispensary
Saturday, October Eighteenth
Two Dollars
rwi
Fhrcc to six o'clock
Characters in Complete Font
ABCDEFGHIJKLMNOPQKSTUVW
XYZ&$12345678DOabcdcf(,hijkl
mnopqrsiuvwxyz ft7 fi fl ffi ffl o'c .,-*':; I ?
Character O C made only in sizes from 10 to 18 Point
:[i33]:
24 Point
6A 10a
BURNISHING
Inspired Singer
18 Point
9A 18a
SPRING MODELS
Enehaniing Damsel
14 Point 13 A 25 a
HANDSOME LIBRARY
Quickly Impressed Ladies
Distributed Old Specimen
12 Point 16 A 30 a
DANCING INSTRUCTORS
Lessons Given Each Monday
Helping Ambitious Students
10 Point 16 A 32 a
SOCIETY MAIDENS ELOPED
Purely Unsophisticated Gambol
Brought Joyous Reconciliations
lypo Koman
24 Point No. 1 8 A 16 a
i* letropolitan ijecurities (jompany
Independent U
rganization
24 Point No. 2 9A 18a
Engravings >jatisiactorily Reproduced
Unabridged Encyclopedia
18 Point No. 1 12 A 24 a
Distinguished scholars Receiving JJiplomas
Ni
ineteen
Grad
Ii
uates llonore
A
18 Point No. 2 15A 30a
Newspapers Launched Dig Advertising (jampaign
Remarkable Journalistic enterprise
14 Point 17 A 34a
rlagnihcent Specimens ol Owiss Architecture exhibited
1 Modern is tic Designs Kcceive iMost Notice
American Urapnic Arts society
12 Point 19A 38a
Impressive L'eremonics i*lark Opening ol Ou Durban Highway
Numerous Otate OniciaJs Attend Oelebration
Laud Splendid Improvement
10 Point 20 A 41a
Delirfntlul entertainment ana Dance (concludes Uuarterly Conference
Symphony Orchestra Renders Delightful Music
Excellent Danauet Arranged
Character* in Complete font
ABCDEFGHIJKL
M
NOPQRSTUVWXY
Z
&$123456789
0
abcdeif?£nij klmno
p
a r s tuvwxyznnnm
ffl
o r. ay ay, br , , - : ; ! ?
I ypo Koman Shaded
24 Point No. 1 8A 16a
i* metropolitan Securities v'
Independent Urganizati
oniDanv
l
24 Point No. 2 9A 18a
Lngravings uatistactorily Reproduced
U naoridjfed L-ncyclopedia
18 Point No. 1 12 A 24 a
l/istiiuniished Ocholars Receiving JJiploitias
IN ineteen Uraduates 11
Relatives Ueliglited
onorc
J
18 Point No. 2 15A 30a
^Newspapers Launched Dig Advertising L'ampaign
Remarkable Journalistic Enterprise
Lid i tors Lnjoy Speakers
14 Point 17 A 34 a
i'larfiuticent specimens ol Owiss Architecture llxhimtcd
i'loclcrnmiic Designs Keccivc a lost ^Notice
American Vlrapnic Arts Society
Jjcxingtoii I ark way
12 Point 19 A 38 a
Impressive L'eremonies iMark Upening ol OuhurtMii Highway
N«
iiicroun
State Ullicials Attend v elebratioii
Laud Splendid Improvement
Unaraetcrs in Complete lout
A B
Gl)EF G II I J K L
M
N 0
P Q R S T IT V W X Y
Z
& 3
ll
J 2 3 15 6 7 8 9
0
cl l> C
n A I in ii o
P
|
ci r n
t u v w x y z ll ii II ill
ffl :
9
o
4 e ' TV
i\ av ay, iv . , - : ; I i
{i 34]:
THERMO TYPES
24 Point No, 109 11 A
24 Point No. 209 9A
24 Point No. 309 8A
COMPOSING IMPROVES REQUIRE
24 Point No. 108 13 A
24 Point No. 208 11 A
24 Point No. 308 9 A
INSTRUCTIONS REMARKING QUALITIES
18 Point No. 107 15A
18 Point No. 207 13A
18 Point No. 307 11A
ACKNOWLEDGED DISCOURAGED DISCRETION
18 Point No. 106 18A
18 Point No. 206 15 A
18 Point No. 306 13A
SMREWD INVESTOR EXPERT PRINTER MIRES SINGER
12 Point No. 105 23A
12 Point No. 205 19A
12 Point No. 305 16A
PRINTING KNOWLEDGE GRAIN HARVESTING PUBLISH NAMES
12 Point No. 104 27 A
DISTINGUISHED REPUBLICAN
12 Point No. 103 32 A
MAGNIFICENT PAINTING EXHIBITED
6 Point No. 102 31A
FORMER AMBASSADOR HOMEWARD BOUND
PRESIDENT MENTIONS NOTABLE SENATOR
6 Point No. 101 43A
SWEDISH ACTRESS OIVES WONDERFUL PERFORMANCE
THEATRICAL PROFESSION REJOICES WITH RISING STAR
6 Point No. 100 50 A
MOUNTAIN CUM UNO CONTESTS PROVED INVIOORATINO EXERCISE
SUMMER VACATIONISTS ENTHUSIASTICALLY APPLAUD CONTESTANTS
12 Point No. 204 24 A
MYSTERIOUS DETECTIVE
12 Point No. 203 28 A
SPONSOR UNIQUE RECEPTION
6 Point No. 202 29 A
LUMBERMEN AWAITING CONVENTIONS
PROMINENT DELEGATES INTERVIEWED
6 Point No. 201 36A
TREMENDOUS BUSINESS FOLLOWS DEPRESSION
SATISFIED CUSTOMERS RETURNING ABUNDANTLY
6 Point No. 200 45 A
PIRST VICE-PRESIDENT INTRODUCES IMPORTANT CHARTER
EUROPEAN BANKERS DISCUSS AMERICAN CREDIT SYSTEMS
12 Point No. 304 19 A
WONDERFUL HOUSE
12 Point No. 303 24 A
CHILDREN ENACT DRAMA
6 Point No. 302 23 A
PARISIAN MILLINERY ENCHANTS
HUNDREDS VISITED SHOWROOM
6 Point No. 301 31 A
MOLD MARVELOUS PAINTING EXHIBITION
CONGRESSMAN BUYS EXHIBITED PICTURE
6 Point No. 300 36 A
INDIAN POLOISTS DISPLAYED PINE SPORTSMANSHIP
NORWEGIAN HORSEMEN MAKE BRILLIANT SHOWING
CHARACTERS IN COMPLETE
PONT
A B C D E F G
H 1 J K L M N
O P Q R S S T
UVWXYZ&$
1 2345 5 78
9 O .,-*':; !?
The following characters are cast
recessed in the 24 Point
sizes only
A F L P T
V W Y
THERMO TYPES ARE LABOR-SAVING
The example below shows why Thermo Types are labor-saving. The measure is 21 ems pica.
You wish to use the largest 24 Point (No. 309) for the name FRAMINGDALE, and it comes
Measure is 21 ems pica
FRAMINGDALE
FRAMINGDALE
out one pica too long. Simply change the R and N to 24 Point No. 209 and you have the
correct measure within a point or two. Each series is the same in weight, size for size. The
type is fitted point set and is practically self-spacing.
:[i35J
Heavy copperplate Gothic
24 Point No. 30
6A
ENDANGER
24 Point No. 29
7A
INSTRUCTION
18 Point No. 30
9A
ERASED MARKS
18 Point No. 29
11 A
DEPTH MEASURED
Our Birthday
While serving the public for the past twenty-five years we have made a
reputation for ourselves of which we are proud. to-day we celebrate our
Twenty-Fifth Anniversary
IN HONOR OF THIS IMPORTANT EVENT PATRONS OF OUR STORE WILL BE GIVEN THE
BENEFIT OF A THIRTY PER CENT REDUCTION ON ALL MERCHANDISE IN THE BUILDING.
THIS LIBERAL OFFER IS FOR TO-DAY ONLY. DO NOT FAIL TO TAKE ADVANTAGE OF IT
Broad Department Store
Chester. Indiana
12 Point No. 28 13 A
KNOWLEDGE SOUGHT
12 Point No. 27 16 A
FOUND HANDSOME BOOK
12 Point No. 26 19 A
SEVEN SCHOLARS FURNISHED
12 Point No. 25 24 A
INTERNATIONAL BOATING CONTEST
6 Point No. 24 21 A
DEMONSTRATION SATISFACTORY
MODERN LABOR-SAVING DEVICES
6 Point No. 23 26 A
COLLEGE PROFESSOR RETURNS REPORT
DEPARTMENT OFFICIAL CORRECTS NOTE
6 Point No. 22
32A
JUDGE HONORED FAMOUS EUROPEAN LIBRARIAN
NEWSPAPER PUBLISHED BIOGRAPHY OP VISITOR
6 Point No. 21
37 A
RAPID CALCULATING MACHINE PROVES VERY EFFICIENT
SEVERAL LEADING BUSINESS MEN ENDORSED INVENTION
Characters in Complete
Font
ABCDEFGHI
JKLMNOPQ
RSTUVWXY
Z&$123456
7 8 9 O .,-:;! ?
Light Copperplate Gothic
Characters in Complete
Font
ABCDEFGHI
JKLMNOPQ
RSTUVWXY
Z&$123456
7890. .-':;!?
6 Point No. 4 21 A
PREPARED ELEMENTARY COURSE
SCHOOLTEACHERS DIRECT BOYS
6 Point No. 3 26 A
INTERNATIONAL improvement SOCIETY
FOREIGN BRANCH OFFICES CONSIDERED
6 Point No. 2 32 A
AMERICAN RAILROADS CHANGE TIME SCHEDULE
COMMUTERS REJOICED WHEN THEY HEARD NEWS
24 Point No. 10
6A
6 Point No. 1
37 A
FURNISHED APARTMENT HOUSE NOW BEING REMODELED
WORK TO BE DONE BEFORE THE COLD WEATH ER ARRI V ES
RENUMBER
24 Point No. 9
7A
HARMONIOUS
18 Point No. 10
9A
MONTH ENDING
LOUIS PINE
JOHN LIONS
PRESIDENT
TREASURER
MONROE BANK
CAPITALand SURPLUS
$975,000
Annual
•
Report
North Revington
Boulevard
CHICAGO
18 Point No. 9
11A
EXCEPTING RULES
12 Point No. 8 13 A
SPECIMEN EXHIBITION
12 Point No. 7 16 A
REPRODUCTION INSURED
12 Point No. 6
19 A
SPECIALIZING MACHINE WORK
12 Point No. 5
24A
FURNISHED MODERN DEPARTMENT
:[i36]:
LIGHT COPPERPLATE GOTHIC CONDENSED
Characters in Complete Font
A
BCDEFGHIJKLMN
0
PQRSTUVWXYZ&$
1
234567890.,-':;!?
12 Point No. 36 26 A
ENGRAVING EXHIBITED
DELIGHTFUL MUSICALE
12 Point No. 36
29A
FINE ORATION DELIVERED
PROFESSOR LAUDS JUDGE
24 Point No. 40
8A
BRIDGES
24 Point No. 39
10 A
PROSPECT
The Montauk Dramatic Society
A SOCIETY COMPOSED OF
MEMBERS OF THE METROPOLITAN CHURCH
WILL PRESENT
The Prodigal Son
A Sketch in Four Acts
ATTHECHURCH AUDITORIUM
MANHATTANVILLE, NEW YORK
WEDNESDAY EVENING. FEBRUARY TWENTY-FOURTH
6 Point No. 34 27 A
FINE WEDDING ANNOUNCEMENT
PRAISE ARTISTIC WORKMANSHIP
DISPLAYS EXCELLENT SPECIMEN
6 Point No. 33 31 A
APARTMENT EXCLUSIVELY DECORATED
REMARKABLE LANDSCAPE PAINTINGS
MANY BEAUTIFUL SCENES EXHIBITED
6 Point No. 32 37 A
GOOD TYPOGRAPHY SOUGHT BY ADVERTISER
PROGRAMS ARRANGED FOR CHURCH SOCIAL
PLAN TREMENDOUS ADVERTISING CAMPAIGN
18 Point No. 40
11A
6 Point No. 31
42A
ORGANIZED NEW MERCHANDIZING HEADQUARTERS
HAT MANUFACTURERS HOLD ANNUAL CONVENTION
SEVERAL INTERESTING RESOLUTIONS SUBMITTED
EXPOSITION
18 Point No. 39
14 A
HUMORESQUE
12 Point No. 38 18 A
PLEASING SHOW
FRENCH ACTORS
12 Point No. 37 22 A
MODERNIZED HOME
RAREST DRAPERIES
HEAVY COPPERPLATE GOTHIC CONDENSED
24 Point No. 20
8A
12 Point No. 16
25A
HONORS
24 Point No. 19
10 A
EXCLUDED
18 Point No. 20
11A
IMPRESSIVE
18 Point No. 19
14 A
EMBANKMENT
12 Point No. 18 18 A
MODERN HOMES
FINE MERCHANT
12 Point No. 17 21 A
SPLENDID EXAMPLE
BEAUTIFUL GARDEN
REMARKABLE STORIES
EXQUISITE APARTMENT
12 Point No. 16
29A
SIMPLICITY OF DESIGNING
NOVEL SPECIMEN SHOWN
6 Point No. 14 27 A
EXTRAORDINARY IMPROVEMENT
ACQUIRED MODERN BUILDINGS
INDUSTRIAL TREND IMPROVING
6 Point No. 13 31 A
SUBMITS VERY INTERESTING REPORT
NATIONAL BOARD OF UNDERWRITERS
ENCOURAGING INDUSTRIAL OUTLOOK
6 Point No. 12 37 A
IMPROVED FINANCIAL CONDITIONS SHOWN
ADVERTISING CAMPAIGNS BEING PLANNED
GOOD TYPE DESIGNS COMMAND ATTENTION
6 Point No. 11
42 A
PROGRESSIVE MANUFACTURER ORDERS PRINTING
MOST ADVERTISERS PREFER HAND COMPOSITION
HANDSOME TYPE PACES CREATE MORE BUSINESS
CHARACTERS IN COMPLETE FONT
ABCDEFGHIJKLMN
OPQRSTUVWXYZM
1234567890.,-:;!?
Business Stimulated
AN ARTISTIC PIECE OF PRINTING USUALLY ATTRACTS
THE EYES OF BUSINESS MEN IN NOT ONLY YOUR OWN
BUT IN EVERY OTHER LINE. WITH OUR FACILITIES FOR
PRODUCING ARTISTIC PRINTING YOUR BUSINESS CAN
BE STIMULATED NO MATTER WHAT YOU MAKE OR SELL
Artistic Printing Company
ADVERTISING DESIGNERS AND TYPOGRAPHERS
POUGHKEEPSIE. NEW YORK
:[i37]
Light Copperplate Gothic Extended
24 Point No. 70
6A
24 Point No. 69
6A
18 Point No. 70
8A
INSTRUCTIVE
18 Point No. 69
9A
FOREIGN BIRTH
12 Point No. 68 11 A
SMART EXECUTOR
12 Point No. 67 13 A
PRODUCING FIGURES
12 Point No. 66
MECHANICS
12 Point No. 65
HISTORIC BANKING
16 A
ING
18 A
NCERN
6 Point No. 64 17 A
ENTHUSIASTIC ADVERTISER
SHOWING ARTISTIC DESIGN
6 Point No. 63 22 A
IMPORTANT BANQUET ARRANGED
MANY NOTED SPEAKERS PRESENT
6 Point No. 62 26 A
INTERNATIONAL. ROWING CHAMPIONSHIP
MAGNIFICENT BRONZE TROPHY AWARDED
6 Point No. 61 30 A
CONTEMPLATE REMARKABLE DEMONSTRATION
PRESIDENT ATTENDS IMPRESSIVE CEREMONIES
Characters in Complete Font
A B C D E F
H I J K I_ M N O
P Q R S T U V
W X Y Z & $ 1 2
34-56T890
_'.•!•?
• t
t •
Baker-Richmond Company
MADISON SQUARE. ST. LOUIS. MISSOURI
OUR MR. JACKSON WILL. CALL ON YOU SEPTEMBER 24TH
WITH AN UNUSUAL SHOWING OF USEFUL AND ARTISTIC
SILVERWARE
MR. JACKSON RANKS AMONG THE LEADING AUTHORITIES
ON SILVERWARE. AND WE SINCERELY BELIEVE YOU WILL
FIND HIS VISIT VERY INTERESTING AND OF REAL VALUE
Baker-Richmond Company
August Ninth
Heavy Copperplate Gothic Extended
Characters in Compute Font
A B C D E F G
H I J K L M N O
6 Point No. 74
CONCERT SING
BEAUTIFUL- Wl
17 A
RETURN
HOMES
P Q R
T U V
6 Point No. 73 22 A
ILLUSTRATED WESTERN SCENERY
VARIOUS KINDS OF LARGE SHOWS
W X Y Z 8c $ 1 2
3456"7SQO
- * • • T ?
. « • f • <
6 Point No. 72
27A
NEW MACHINE BREAKS RACING* RECORD
HIGH-GRADE SHOES SOLD REASONABLY
6 Point No. 71
30 A
NEW YORK CENTRAL TRAVELS ALONG HUDSON
COUNTRY WINDOW DISPLAYS VERY ATTRACTIVE
MRS. EDNA BROWNSON
TAKES GREAT PLEASURE IN INVITINO YOU
TO BE PRESENT AT HER
Second Violin Recital
unday Afternoon, September
THREE FORTY-FIVE O'CLOCK
MENDLESHON DRAWING ROOMS
NORTHSHORE MANOR
FOR
kQED MUSICIANS
:[i38]
24 Point No. 80
6A
MENDING
24 Point No. 79
6A
18 Point No. 80
7A
COLD WINDS
18 Point No. 79
8A
NUMBER FOUR
12 Point No. 78
11 A
FROZEN CHICKEN
12 Point No. 77
13 A
NOTED AUTOMOBILE
12 Point No. 76
M
12 Point No. 76
15 A
CROWDING
18 A
NUMEROUS HOMES DESIRED
Copperplate Gothic Italic
Characters
in Complete Font
A B C D E F G
H I J K L M N
O P Q R S T U
V W X Y z a $
12 3 4 5 6 7
8 9 O ..-':: I ?
6 Point No. 64 21 A
STRAIGHTFORWARD APPRENTICE
NOTABLE LEGISLATORS ELECTED
6 Point No. 63 26 A
PROFESSIONAL ACTIVITIES CONDEMNED
STORES ENJOYED PROSPEROUS SEASON
6 Point No. 52 32 A
BRILLIANT ENTERTAINMENT CLOSES PAGEANTRY
MISUNDERSTANDING CAUSES SERIOUS BLUNDER
24 Point No. 60
6A
6 Point No. 61
37 A
wonderful results secured mv simplified process
ELECTRICIANS DISCUSS NUMEROUS TOPICS OF INTEREST
FOURTH SEASON
DRAMATIC GUILD
ROMEO AND JULIET
ACADEMY OF MUSIC
HUNDREDS
24 Point No. 69
8A
EXPOUNDING
18 Point No. 60
9A
MA GNIFICENCE
18 Point No. 69
11A
RECONS TRUCTION
12 Point No. 68 12 A
PERMANENT SERVICE
12 Point No. 67 16 A
LEGENDARY HAPPENINGS
12 Point No. 66
DASHING
18 A
PROMOTED
SEASON TICKETS ARE NOW ON SALE
12 Point No. 66 22 A
ENTHUSIASTIC VOYAGERS RETURN
COPPERPLATE GOTHIC BOLD
24 Point No. 60
6A
EMBRACED
24 Point No. 49
7A
RETRIBUTION
18 Point No. 60
9A
NECROMANCER
18 Point No. 49
11A
UNCOMPROMISING
12 Point No. 48 13 A
MYSTERIOUS SEARCH
12 Point No. 47 16 A
FINANCIAL ADJUSTMENTS
12 Point No. 46 19 A
DISTINGUISHED PHILOSOPHER
12 Point No. 46 24 A
BRILLIANT INSTRUCTOR RESIGNED
6 Point No. 44 22 A
SUPERINTENDENT ENCOURAGED
ECHANIC PATENTED INVENTION
6 Point No. 43 26 A
PERIODICAL ILLUSTRATORS BANQUETED
BUILDS EXTENSIVE STEEL WAREHOUSES
6 Point No. 42
34A
ESTABLISHED SEVENTEEN NORTHERN BRANCHES
HASTEN ARRANOEMENTS FOR INVITATION DANCE
6 Point No. 41
37 A
kCT
FREIOHT CONFERENCE ADJOURNS AFTER PRELIMINARIES
CHA
IN COM
R8
FONT
A B C D E F G
H I J K L M N
O P Q R S T U
V W X Y Z & S
12 3 4 5 6 7
8 9 O .,-':; I?
SLOAN & BUCHANAN
MANAGING AGENTS AND DIRECTORS FOR THE PRINCIPAL
FOREIGN AND DOMESTIC COMPANIES
INSURANCE
Pittsburgh
INDIANAPOLIS
Cincinnati
:[ i 3q]:
BANK GOTHICS
Bank Gdthic Light
18 Point No. 10 10A
Bank Gothic Medium
18 Point No. 20 10A
Bank Gothic Bold
18 Point No. 30 9 A
MECHANICS EXTENDING PRODUCED
18 Point No. 9 12A
18 Point No. 19 12A
18 Point No. 29 11 A
REPRODUCED BENEVDLENT DISTINGUISH
12 Point No. 8 15A
12 Point No. 18 15A
12 Point No. 28 13A
SECURED HDME GRAND SCENES MODERN RADIO
12 Point No. 7 17A
CLEVER SALESMAN
12 Point No. 6 21 A
SUPERIDR INSURANCE
12 Point No. 5 24 A
ENTERPRISING EXHIBITDR
6 Point No. 4 21A
BEAUTIFUL SUMMER GARDENS
TENNIS CHAMPION SURPRISED
6 Point No. 3 25 A
AMERICAN PRESIDENT ENTERTAINED
REMARKABLE MECHANICAL EXHIBITS
HI
12 Point No. 17 17A
RIC VOLUME
12 Point No. 16 21A
STEADY EMPLOYMENT
12 Point No. 15 24A
ENCOURAGING SYMPTOM
6 Point No. 14 21A
INTERESTING COVER DESIGNS
PROMOTES REAL INVESTMENT
6 Point No. 13 25A
MODERNISTIC OFFICE STATIONERY
PRINTING INSTRUCTORS ENBABED
12 Point No. 27 16A
BANK TREASURER
12 Point No. 26 20A
ECONOMIC METHODS
12 Point No. 25 24 A
DESIRABLE PRODUCTION
6 Point No. 24 21A
SUBMIT INTERESTING REPORT
NATIONAL BANK STATEMENTS
6 Point No. 23 25 A
UNUSUAL OPPORTUNITY OFFERED
HANDSOMELY BOUND DICTIONARY
6 Point No. 2 29 A
ARTIST ILLUSTRATING WESTERN SCENERY
FIRM ESTABLISHING NORTHERN BRANCH
6 Point No. 1 35 A
ARCHITECTURAL INSTITUTE GIVING EXHIBITION
BRILLIANT PAGEANT CLOSING ENTERTAINMENT
6 Point No. 12 29 A
DISTINCTIVE PRINTING RECEIVED AWARD
CUSTOMER DESIRES ARISTOCRATIC TYPE
6 Point No. 11 35 A
ADMIRES DIGNIFIED COMMERCIAL STATIONERY
REPRODUCE TINE ENGRAVED ANNOUNCEMENT
6 Point No. 22 29 A
OOMPETENT MECHANIC MADE FOREMAN
MANUFACTURING CONCERN PROSPERED
6 Point No. 21 34 A
I
EXHIBITED WONDERFUL PRINTING SPECIMENS
CHARACTERS IN COMPLETE FONT
ABCDEFGHIJKLMNOPQRSTUVWXYZ&
$12 3 4-5
7 8 S O
. t t
! ?
Characters are the same in Light, Medium and Bold
FRANK PANKEY. JR.
TREASURER
GEORGE M. CHAPMAN
PRESIDENT
MANUFACTURERS
FDR
BOTTLERS
EXCLUSIVELY
GIBSON-KINNEY COMPANY
MANUFACTURING CHEMISTS
MEMBER OF
WESTERN MANUFACTURERS
OF SO DA WATER
FLAVO RS
VOCATIONAL CAMEO 36 I 6
ESTABLISHED 1S9E
TELEPHONE MAIN13QI
1D27 RIVER STREET
DANTOWN, IOWA
{140]:
CHARLES E. MEISTER
CH EMIBT
FLAVORS
CERTIFIED COLORS
ACIDS
COMPOUNDS
GINGER ALE
EXTRACTS
ETC.
Bank Gothic Condensed Light
18 Point No. 40 13A
Bank Gothics Condensed
Bank Gothic Condensed Medium
18 Point No. 50 12A
Bank Gothic condensed Bold
18 Point No. 60 11 A
MODERN HOUSE REGAL EMPIRES RIGHT DESIGN
18 Point No. 39 15A
18 Point No. 49 15A .
18 Point No. 59 13 A
INCREASED ORDER STYLISH LINGERIE DESCRIBES SHIP
12 Point No. 38 17A
12 Point No. 48 17A
12 Point No. 58 15A
PURCHASED BUILDING MODERNIZED SKETCH RURAL MERCHANTS
12 Point No. 37 20A
MPROVING PRODUCTIONS
12 Point No. 36 25A
REPORT SPLENDID CONDITION
12 Point No. 35 29 A
MANUFACTURERS CALLED MEETING
6 Point No. 34 25 A
DISTINGUISHED LAWYER RECEIVED AWARD
EUROPEAN THESPIANS HELD CONVENTION
6 Point No. 33 30A
EXHIBITING DIGNIFIED COMMERCIAL STATIONERY
REPRODUCED FINE ENGRAVED ANNOUNCEMENTS
6 Point No. 32 35A
MODERNISTIC EMBELLISHMENT PLEASED TYPOGRAPHER
CRAFTSMAN CREATED MANY ORIGINAL COVER DESIGNS
6 Point No. 31 40A
MANY CUSTOMERS ARC DEMANDING ARISTOCRATIC TYPE FACES
PROSPEROUS MANUFACTURING CONCERN PROMOTED FOREMAN
12 Point No. 47 19A
EXCLUSIVE ATMOSPHERE
12 Point No. 46 23A
BEAUTIFUL SUMMER GARDEN
12 Point No. 45 27A
INTERESTING COVER DESIGN SOLD
6 Point No. 44 25A
ARTIST ILLUSTRATING WESTERN SCENERY
FIRM ESTABLISHING NORTHERN BRANCH
6 Point No. 43 28 A
ARCHITECTURAL INSTITUTE GIVING EXHIBITION
BRILLIANT PAGEANT CLOSES ENTERTAINMENT
6 Point No. 42 33A
CONCERN ORDERED MODERNISTIC OFFICE STATIONERY
MANY PROMINENT PRINTING INSTRUCTORS ENGAGED
6 Point No. 41 38A
AMERICAN PRESIDENT ENTERTAINED DISTINGUISHED ENVOYS
SHOWN NUMEROUS REMARKABLE MECHANICAL INNOVATIONS
12 Point No. 57 17A
SPLENDID ATTRACTION
12 Point No. 56 21 A
ORDERS COLORFUL GOWNS
12 Point No. 55 25A
FRENCH AIRPLANE TRIUMPHANT
6 Point No. 54 22 A
BROKER SUBMITS EXCELLENT REPORT
MARKET NATIONAL BANK STATEMENTS
6 Point No. 53 26A
UNUSUAL OPPORTUNITY OFFERED DIRECTOR
HANDSOMELY EMBELLISHED DICTIONARIES
6 Point No. 52 31 A
COMPETENT YOUNG CRAFTSMAN GETS PROMOTION
MACHINE MANUFACTURING CONCERN PROSPERED
6 Point No. 51 35A
INTERNATIONALLY PROMINENT TYPOGRAPHERS CONVENED
EXHIBIT! SEVERAL WONDERFUL TYPOORAPHIC SPECIMENS
Characters in Complete Font
A B C D
E F G H
$12 3
IJKLMNOPQRST
4567890.,-''
Characters are the same in Light, medium and Bold
u v w x Y z
: ! ?
FOR LARGER SIZES OF BANK GOTHIC CONDENSED MEDIUM SEE POSTER GOTHIC, PAGE 185
PEERLESS AUTOMATIC UNIT
THE PEERLESS AUTOMATIC UNIT WILL HANDLE THE FULL
RANGE OF STOCK, STARTING WITH 13-POUND FOLIO, UP TO
ID OR 12-PLY CARDBOARD. IT WILL ALSO FEED BLOTTERS,
ENVELOPES, TAGS, CARDS, AND EVEN CERTAIN FOLDED JOBS
THAT ARE TO BE IMPRINTED. THERE IS AN ENDLESS VARIETY
OF WORK WHICH THE PEERLESS WILL DO QUICKER AND
BETTER THAN CAN BE DONE ON A PRESS FED BY HAND
AMERICAN
INSTRUMENTS QF UNUSUAL
EXCELLENCE
KINGSMAN
PIANOS
ON OISPLAY
AT THE MUSIC SNOW
HARMONY HALL
AMERICAN TYPE FOUNDERS SALES CORPORATION
KINGSMAN PIANO COMPANY
PH ILADELPHIA
:[i4r]:
Blair Series
24 Point No. 2
5A
NICHE
24 Point No. 1
6A
URBAN
18 Point No. 2
8A
SQUIRM
18 Point No. 1
9A
R
N
12 Point No. 4
11 A
MORTGAGE
BIG SIPHON
12 Point No. 3
14 A
INSPIRED HIM
HIDES CHECK
12 Point No. 2
16 A
PRINTING TRUE
MOSAIC DESIGN
12 Point No. 1 18 A
RAMBLING NOMAD
HELPED CAPTIVES
6 Point No. 4 16 A
MODERN ORCHESTRA
SHIP FOLDERS QUICK
6 Point No. 3 19 A
EXPERIENCED WORKERS
BUILD SUBURBAN SHOP
6 Point No. 2
23A
PRUDENT ADVERTI SERS SAVE
RARE DRAWING GIVEN WRITER
QUAINT FURNITURE EXHIBITS
6 Point No. 1
29A
NEAT TYPOGRAPHIC SPECIMEN BOOK
CANADIAN CRAFTSMEN BANQUETING
IDAHO SENATOR DELIVERED ORATION
CHARACTERS IN COMPLETE FONT
A B C D
G
H I J K L M N O
Q R
T U V
W X Y Z & $ 1 2
3456789Q
6 Point No. 0 carried in stock only at Foundry
SECOND AN
N U A L
WHI MSICAL
DANCE
OF TH E
ROXBURY CLUB
FRIDAY
EVEN 1 NG
MARCH
TENTH
CHARACTERS IN COMPLETE FORT
A B C D E F 0 H II J K L M
O PQ RSTUVWXYZ
a : & I 2 3 4 5 6 7 8 9 O
steelpilate Gothic shaded
12 Point No. 73 17 A
MERCHANDISE
SHOWING FINE
MEW METH
t>
f 7
The Northern
OF NEW YORK
THE LEADING PERIODICAL IN ITS FIELD
ANNOUNCES
THE APPOINTMENT OF
Mr. Alexander Jackson
AS THE EDITOR-IN-CHIEF
12 Point No. 72 19 A
FOURTH ANNUAL
@mn CLUB
.mibition
12 Point No. 71 23 A
MANY INTERESTING
PAPERS EXHIBITED
BENEFITING LOCAL
FLOWER MERCHANT
6 Point No. 74 28 A
DISTINGUISHED BANKER
BESTOWS COMPLIMENTS
UPON DARING OFFICERS
AND MEMBERS OF FORCE
6 Point No. 73 32 A
PROMINENT EAETERN WRITER
RECOVER* FRENCH PICTURES
DURINO THE RECENT DIE-PLAY
BY PROMINENT CONNOISSEUR
24 Point No. 72
6A
24 Point No. 71
r- V
8A
K
18 Point No. 72
9A
NOMADIC
18 Point No. 71
11 A
D IJ R
IDENCE
wj ^^
12 Point No. 74
14 A
DEMOLISHING
AM EN DM EN
[142]:
36 Point
3A 4a
24 Point
4A 5a
6A 7a
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18 Point
7 A 10 a
HERB _
Hattffil
9 A 16 a
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14 Point
RIGHT
meuwm RgsuI
12 Point No. 1
12 A 20 a
INSURED (HIIWR
Request Qranted
12 Point No. 2 15 A
HISTORIC DBSIOHS
KRIOHTS OOHVBM
■XQU1S1TB DINNER
12 Point No. 3 18 A
BUROPBAN OOSTUBBRS
OROHGSTRA6 BHQAQBD
HUSOROUS OOHDIANS
Characters in Complete Font
A
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K t W W O P O R »
T II V W X Y
wl IP
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6 7 8 9 0
b c d • f g h I J ft I
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Johnson & Bostwiok
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62 STUYVESANT TERRACE
Tflkphonk izj
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COMSTOCK WITH CASLON NO 471 AND ITALIC TELEPHONE CAST CUT NO 1602
Engravers 8ha»k»
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MIMH KLIXORK HICKNON
<1« HI'NRKKR *»I~ACTC
18 Point No. 1
6A
DEVICE
18 Point No. 2
7A
MON1 ^ AY
PARTIES
12 Point No. 1
10 A
MAY DAYS
REGIIJITOBR
AU»TTirtM*S
12 Point No. 2
12 A
DESIGN GIFT
ART EDITOR
RIGHT 1 M>X1>
12 Point No. 3
16 A
AMERICA FIRST
GIRL XEIOHBOR
RESERVE HUNK
6 Point No. 1
18 A
iDHOME DK8IC;XH
BRK.HT HPRIXO^ 3D AY
NORNIXG KXKKCIHR
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6 Point No. 2
21 A
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COhORFIX 2*II?MICAI- SERVICE
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72 Point
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3A 4a
24 Point
4A 7a
12 Point
10 A 20 a
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60 Point
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42 Point
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8 Point 14 A 40 a
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24 Point No. 1 6 A 18 a
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24 Point No. 1 8 A 22 a
OgreSSIM
18 Point No. 2 14 A 42 a
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President Appoints lew Chairman
Cosmopolitan Securities Corporation landed
Elegant Irochnre V rinted
24 Point No. 2 9 A 27a
ajukotitE Iiilding Latch) Cnnsilnicfed
mzimzti
ffect Praraireil
18 Point No. 1 13A 38a
asr feenpoM
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eligh^ful frogramme lEnjnged
14 Point 18 A 53 a
Advertising Designers Praise Artist
Picturesque landscapes Acenratelg P hotographed
lest Commercial Stationerg
12 Point 20 A 60 a
€hird flnniuersarg
Countg Historical Society
Highest Ideal
10 Point 23 A 68 a
-Grand Entertainment
Church fludihmnm fledfcared
BistroTs Welcome
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lllflf
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abedefghi
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American Cgpe
"€heiestinflngtase"
r.aild
rs.
Harper
request the honor of
gonr company at the marriage of their daughter
at
me Wane
to
r* Alfred Unite Satjlor
ou the euening of $Bednesdag, the first of flctober
at half after seuen o'clock
at* Six hundred and ten Hichclieu Place
^ingsland, tBgoining
:[ i5o]:
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48 Point Figures
set solid
.
Nobby
Decorator
No. 3602
&
Pbbiring tlfcxt
48 Point 4 A 10a
ilmportot
42 Point 4 A 11a
($mtt 3wck%
36 Point 4 A 13 a
ftxv mxiMv
30 Point 5 A 15a
culptarjfelpeh
24 Point No. 1 6 A 18 a
^ppreriatum
lisimcf foe portrait
24 Point No. 2 7A 19 a
18 Point No. 1 9A 30a
18 Point No. 2 10A 30a
fitting ^emsriai
greeting ^Beautiful j^taiues
14 Point 13 A 40 a
y&ettibe ^nigus Resign
W-nltnteb ^BtzaxntarB (Btntiiitb
■o
12 Point 12A 45a
(Quaint "paintings
^ilntljusiastir^rt Critic
^Magnificent
8 Point 16 A 54 a
^hiarbrb jS>rl|alareIjip»
jjtolbing 3mprr0siui» (Ceremony
(iStabe ^faltbirtorum
10 Point 15 A 50a
(dorbtai Reception
ffflazt (Graceful Ranter
^xufertahtmctit
6 Point 18 A 60 a
Si»tingui»li«0 ^Jirroonmltty
Congenial 3Krprr»rntxta>* J&rcurrb
3n«pirtng dumfioritr*
4H|a racier* in Complete Jfbnt
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7 8 9 0
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nb A nV »t tit _ * * * T
Character OC mad* only in sizes from 6 to 18 Point
z
?
cxtcnos a most corbial inuitation to
you to Inspect a complete
assortment of
^Excellent (loftms
besigneb bg popular
mobistcs
tHuesbag, (Bdabet ^ugfytlj
jRenilfnorti] JJarkfaay
J&ageroilic
©
:[ i5i ]:
^Ifatti '(Text
48 Point
4A 8a
Jfopuaiateft
36 Point
4A 11a
P«ofres p^sitwn
30 Point
6A 14a
littlifremttg (ftrfltofts
24 Point
5A 16a
(Seograplj it #*ttto g
Ifratifcal Pefrelopntent
Characters in Complete If out
A U <& £ £ 3* 05
1 X ]j E M I 2
3 4 5 6 7 8 9 0
a b c i> c f j» l| i
jltlmnopqr
s t u It to x v % tit
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♦ t • t ♦ ♦
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Character 0C n>"d* only in *iie» from 8 to 18 Point
18 Point
8 A 25a 12 Point 15 A 45a
|)ossesseb QDriginality,
^Reliable business policies
^egittS ^etojItCtlyob Artistic Pestjutino.
Orient Support
10 Point 16 A 60 a
^Excitement jSrubsibinjr
Icliltcrcb forceful JTrriure
(5cncrous Jtetnaros
14 Point
13A 38a
Tfrtohntt $int ;j3 tin tint*
QDbtmmng pcsirahle Jit suits
8 Point No. 1 18 A 54 a
&sfJ> Appropriate ^Lypr JFaces
£atisfieb Customer Jten eats COroer
£xtraoroinarn performance
8 Point No. 2 22 A 65 a
ftrrat Brmon »t rattans ^mrrynihrrr
.iflaiijj Crlrbratrh {I cop I r .Arming ]Pail|i
?Entrrtain$)iatiniim»l|rfl ffnrst
permit us to exteno tlje personal Semites ano courtesy of
4Hiss ^cls« 4Mai? ^ostuartlj
Special Pcsiiincr of
ntlio totll assist goit ano afforo won merit consideration
in tlte selection of your Ijats ano iiotuns
Jiodman (Company
Please present tlfts caro
48 Point Figures
set solid
AMERICAN
TYPE FOUNDERS
SALES
CORPORATION
:[ i52 ]:
Treehand Scries
48 Point 6 A 10 a
Dignified 'Printer
36 Point 6A 10a
Pine CDusical 'Program
30 Point 8A 14a
Semi-annual Golf Journey
24 Point 10A 18a
Tlow in 'Progress
Rotable Embroidery Exhibitions
18 Point 14A 28a
Tancu Skating CKsplay
Summer Uacations lOill Soon *Be in Order
^Healthful Games
14 Point 21 A 40a
(Dasterpieces ©ought
'Tline *Datj Cruise to the tOest Indies & South America
Coerce (Metropolitan Author
12 Point 22 A 42 a
"Brochure Won Crophy
Steamship Companies ^Report European "Gours Uery ^Popular
Tlational Association of Scribes
10 Point 25A 49a
Seventh ^Regimental ©ance
CDeeting of the "Board of Education Uoted to Erect 'Hew Wgh School
Cegislative CDanual for Government
8 Point 27 A 53 a
Choicest "Educational literature
Philadelphia Girls Triendly Society
^Horticultural Exposition
6 Point 29 A 58 a
International Uacht 'Racing Conteat*
Wtekly CDeeting of Southern flegro Guild
Eighth financial Statement
:[i53]
Characters in Complete "Font
A
£
C <D E f G % I
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1C
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CD n O *P Q <R
s
Xi
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V W X v z &
$
1
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c d c f g h i j
k
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n o p q r s t
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x y z if ft fl fl
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24 Point 9 A 20 a
yA<any ["mppy h\eKir'n^
18 Point 14A 28a
q KaaH ^ w e KR 15TWA5
14 Point 22A 43a
HGLITW MAIL HEAUy
12 Point 23 A 45 a
A]N|]MUAL CrWTY BALL
Dervefif p£r4oi/m<ance ror'Ljvjf <sf woi/k Fvj rvd
10 Point 24A 48a
ITN'DEPEJN'DEJNICE "DAY PA-RADE
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72 Point
3A 5a
Ithb
60 Point
3A 6a
fftrkffl
48 Point
3A 7a
xplatn
<$mth
42 Point
4A 7a
£>pmk
36 Point
4A 8a
ijattftrraft
IRr i m al
30 Point
6 A 11a
ffgnrtttfptfai
(Hhamtn
Ch
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24 Point
5 A 12 a
12 Point
13 A 37 a
Hanker
(kuarfranflljtp
Smelt* fflabiBtiz
Wonderful
18 Point
8A 22a
Jttrantait0tt
I^Dltiiag Mortal
UntPttattB
10 Point 14 A 44 a
Rarer ftemarbeb
3ftne Entertainment
f nletibe ©ale
8 Point 16 A 48 a
lilabdrat* fierrpttmt
<&nt Bnndrrfc QHjamiattd
dentil {frbaaiigisr
14 Point
10 A 33 a
Jfftmaifrti Mmst
^lr aflant Errppttmt
fKadprnniarllr
6 Point 16 A 50 a
Jmprraaiur {Irrarutattun
Strilorra Rr romtnrtto Artor
Sroirattou Crrrmontal
Krpnrta Kartnatijj
(EljarartrrB in i&omplttt Jfatt!
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1UI 1 X i z ^ ^
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abr i) r f 9t|ijkl
mnapqratittitux
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or
Character 4* 4 made only in sites from 6 to 18 Point
:[i54J
•0
60 Point Figures
set solid
t
o
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60 Point Figures
set solid
t
Q
Cloister JUatfe
■<s>
12 Point
12 A 36 a
24 Point
5 A 14 a
feerbing luncheon
tournament
10 Point
14A 42a
£lecteb &etretarp
(Officiating Conbuctor
Congressional
gacfjtmg
Cbucattonal
&ndhor
18 Point
8 A 22 a
8 Point
16 A 52 a
Bcligfjtful Confections
0cfcnotaUfagment ftcgiStr rtb
Qlmteb Congregation
#rabuation
tKeatamentarp
Statute*
14 Point
10A 32a
6 Point
17A 65a
tTtjrologual ^rgani^atioti
insurance Company Courageous
At pttmbtr tEtf hmonial
Jfirst exposition
l$la*teb program
Character* in Complete jf out
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1234567890
abcbrfgljtt
fe I m n o p q r s
tubluxpjftU
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♦ f
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72 Point
3A 5a
60 Point
3A 6a
48 Point
4A 7a
nurfjte
42 Point
4A 8a
Jlusfaale
OTtbth
36 Point
4A 9a
Eegptrator
Counsel
30 Point
5A Hi
Jmnbtcap
<a
:[ 1 55 ]:
American Text
12 Point 3A5a
Point 3 A 8a
48 Point 4 A 10a
42 Point 4 A 11a
36 Point 4 A 13 a
K
Melodious
inula di
Chamowux
ft
at the
X
f he #pwa in
Heuieiu at
The
x
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30 Point 5A 15a
24 Point 7 A 19a
lew Series itetentlij opened
18 Point 9 A 30 a
Bistinnuished German Visitor Handled Monument
Many Diplomats Attend Ceremonies
Figures
:[i56]:
48 Point
Hobo Series
3A 6a
3 7 Ath (etes
86 Point
4A 6a
SWEET MUSIC
Dance Acrobat
Characters In Complete Font
A
B C D E F C H
i
J
K L M N 0 P Q
R
S
T U V W X Y Z
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0
a
b c d e f g h i j
k
1
mnopqrstu
V
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Cast without descenders on Title Line
7
•
24 Point
6 A 11a
48 NOTABLE CRITICS
Enjoy Radio Programs
18 Point
9 A 18 a
FRAGRANT LILAC PERFUME
Gayly Decorated Auditoriums
14 Point
12 A 28 a
PRINT SOCIAL ANNOUNCEMENTS
Excellent Letter for Society Printing
12 Point
15A 29a
NEW PAPER INCREASES CIRCULATION
Progressive Merchant Regular Advertiser
10 Point
17 A 86 a
NOTED ARCHITECT DESIGNS MODERN HOMES
Suburban Realty Company Erects Quaint Building
8 Point 20 A 89 a
FINE MUSICAL PROGRAM
Applaud Fine Ulolln Soloist
6 Point 24 A 48 a
RUNNERS TRAIN FOR MARATHON
Noted Athletes Enter Great Strueale
:[.57]
HOBO
WANDELING
AUTO TIRES
Manufactured to satisfy
the natural demand for
service and for mileage,
two important elements
that determine the very
life of a tire. Wandelinsi
tires give you service of
a kind that is peculiarly
satisfying* with unusual
freedom from troubles.
Manufactured by the
Wanoeling Tire Company
CHICAGO. ILLINOIS
BROADWAY SERIES
PRICE
SUITS
TCP CCATf
NO CHARGE FOR
ALTERATIONS
191©
BECKS
c
tn
C/)
H
0
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53
H
D
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72 Point 3 A
60 Point 3 A
48 Point 3 A
42 Point 4 A
A
e
H
C
I
M N
%
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w x y
i
2
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6 7 8
^— ^—
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D E
E
J r\
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R C
R
T U
V
Z &
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4 <S
9 €
• • f
• 9 •
If
36 Point 5 A
14 Point 13 A
30 Point 6 A
24 Point 8 A
EXPORT
18 Point 10 A
C€MANTIC
RED RCSES
i
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D RAM AT I C
FINISHING
12 Point 14A
HISTORICAL
NEW HCMEX
10 Point 17A
TINE t rx un %
MCCELS UCME
8 Point 19A
MOUNTAIN LAKES
IHIIIf fCllNICI
6 Point 20 A
BEAUTIFUL. COSTUMES
EXHIBIT INTERESTING
Broadway Condensed
72 Point 3 A 4a
60 Point 3 A 5a
48 Point 4 A 7 a
CLEVER Knight
42 Point 5 A 7 a
Exquisite MODELS
36 Point 5 A 8 a
BUILDS New Cottage
NEW AND
USED
Mctci
Cars
BARGAIN/ IN
NEW AND PET IULT
TRUCKS AND
CADS OE
ALL MALES
Automobile
Exchange
MADISON SQUARE
30 Point 6 A 10 a
Finest Zinc ETC UNO
24 Point 8 A 13 a
MODERN Designs Please
10 Point 20 A 39 a
SPLENDID SPECIMEN
Electrical Exposition*
8 Point 22 A 43 a
BANKER MADE DECISION
Mayer Questions Legality
6 Point 24 A 48 a
MIDSUMMER VACATIONIST/
Holiday Resorts Arc Crowded
18 Point 11 A 20 a
HUGE Cylinder
14 Point 15 A 29 a
Splendid DESIGNS
12 Point 17 A 34 a
EXPORTS FINE LINEN
Receives Dig Shipment
:[ i59 ]:
Characters
AuCDEFGtilJ
T L M N 0 f 0 t S /
(IT I v w x y Z 4
$1234567890
abedefghfi
| fc I m n o p q r
stuvujxyz
^ r
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f • •
I&OUL MICH
72 Point 3 A
^^^^^^—
60 Point 3 A
48 Point 4 A
42 Point 5 A
MBOLIZE
36 Point 6 A
NE IbU
LID
IMG
30 Point 7 A
GIRL
O
ne more
and it will be
SPRING
Everything
for the Garden
i
GARDEN
snoip
PORTLAND STREET
BOUL MICH AND STYMIE LIGHT
CALENDAR SILHOUETTE SERIES J, NO 2
24 Point 9 A
SPLENDID SCENE
20 Point 10 A
ENGL ISH CRAFTSMEN
18 Point 11 A
14 Point 14 A
MICE DESIIGPy
GEOGRAPHY
16 Point 13 A
12 Point 15 A
RICH IVIAIIDLI^
MODERNISTIC
I
6ol:
Hollywood Series
72 Point 3 A 4a
NEW
HOTEL
RGDM5
N
cu)ly furnished and decorated
2-room suites in the modern and
period styles, complete tDith serv-
ing pantries and all of the latest
improvements. Rents reasonable
SEND FOR
DESCRIPTIVE POLDER
HOTEL
PEQUOIT PARK
HOLLYWOOD AND GOLD RUSH PENLINE FLOURISH
FINER Catalog
60 Point 3 A 6a
Splendid DESIGN
48 Point 5A 8a
DESIRABLE Quietude
42 Point 5 A 9a
Prosperous MERCHANT
36 Point 5A 10a
ORDERS Bank Investigated
30 Point 6A 12a
International Parleys CONTINUED
Characters
ABCDEFGHI
J K L M N O P 0 R
5TUVWXYZ6
abcdefgbijkl
mnopqrsstuv
t i
• • i ?
a) x y z . , •
Superior ^ furnished with all si*es from 24 to 72 Point
Special Characters made in all sizes and fonted separately
EFmODSCUy&rs
24 Point 8A 15a
ANNUAL DANCES
Delightful Evening
18 Point 12 A 24 a
BANKERS CONVENED
Extraordinary Session
12 Point 18A 36a
WONDERFUL SPECIMEN
Exclusive Border Design
10 Point 20 A 40a
PRESIDENTIAL RECEPTION
Accorded Visiting Diplomat
8 Point 22 A 43 a
INCREASED TOURIST BOOKING
Steamship officials predict quick
return to more normal conditions
14 Point 16A 30a
EXCLUSIVE APARTMENTS
Demands Steadily Increase
6 Point 23 A 46 a
BUSINESS FUTURE ENCOURAGING
Wisest industrialists and merchants
throughout the nation are optimistic
2 345 67890$*
:[ 161 ]:
Come to the
Elizabeth
Garden
Z
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Salon
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For a slender
figure
U
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A healthy
body
JL-
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A superb and
graceful
D
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carriage
CO
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ELIZABETH
GARDEN
ATLANTIC CITY
R05ETTI SERIES AND BIHNMARD GOTHIC LIGHT
Characters
A <A B £ C D (D
ECEF(FGHIJK
LMCMNCNOP?
QK^STTUV
W(W XY^fZ8$
1234567890
aabcdefg h ijk
Imnopqrstuvw
x y z & §t . , -
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• 9 • •
The following characters are cast recessed
m size1, from 24 to 72 Point
AFLPTVWY
Rosetti Scries
72 Point 3 A 4a
MENDe
aye
60 Point 3 A 5a
Be
utif
SIGNS
48 Point 4A 6a
HEARS Philosopher
42 Point 5A 8a
Display Latest GOWNS
36 Point 6A 10a
FRENCH Diplomaf Sailed
30 Point 7A 12 a
12 Point 21 A 42a
Splendid POEMS
SUBMIT GOOD REPORT
Stockholders Well Satisfied
24 Point 8 A 16 a
DEDUCING PRICES
Dainty Silk Garments
10 Point 25A 50a
ENCOURAGE DAILY EXERCISE
Health and strength is the reward
to those who practice calisthenics
18 Point 13A 26a
COLORFUL INDIAN RUG
Modernistic Design Pleases
14 Point 19 A 38 a
OPERA SINGER VISITS SWEDEN
European Thespians honor Judge
:[ 162 ]:
8 Point 26 A 52 a
EXCELLENT METHOD APPROVED
Many prominent educators endorsed
newest systems of vocational training
practiced in schools and institutions
6 Point 27A 54 a
WAY TO AVOID FUTURE DEPRESSIONS
Progressive merchants appreciate trie many
benefits obtained by advertising constantly
in prominent newspapers and by direct mail
96 Point 3 A
84 Point 3 A
72 Point 3 A
Jr
■
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1
■
J
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|hr
1
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CHARACTERS IN COMPLETE FONT
IJ
MN
UYW
Y
■ f
l r - - I ?
■ w
Letters A, F, L» P. T. V, Wt Y, arc emit recessed in oil
At least one such character included in evrrv font
♦ ♦♦♦♦:♦♦♦♦:♦♦♦ ♦ ♦♦♦♦.♦♦ ♦♦♦♦♦♦♦ .♦.♦.♦.♦-♦.♦.♦.♦-♦-♦.♦»-♦-♦
60 Point 3 A
int 3 A
42 Point 4 A
choose them
36 Point 5 A
first
your
affection
make
unu
sual
thin
30 Point 6 A
24 Point 7 A
FOUR WEST PALM STREET
♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦♦♦♦♦♦♦♦>_•-♦>.♦-♦.♦.♦.♦>.♦>'♦.♦.♦>-♦.♦-♦.♦.♦-♦-♦.♦.♦♦
EACH BOLD BO0ONT I % POINT MODER N1STIC BORDER NO, 37 6 POI NT MODERN ISTIC STARS NO. Z
63]:
18 Point 10A
Agency Gothic
120 Point 3 A
CHARACTERS
AflBC
EFG
96 Point 3 A
84 Point 3 A
12 Point 4 A
60 Point 5 A
48 Point 5A
ADVERTISING
36 Point 8 A
SALES INCREASE
NDPQ
RSTU
VWXY
234
5678
1 f
f
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Agency Gothic Open
120 Point 3 A
96 Pclnt 3 A
CHARACTERS
w 0
q a
Q 0 Q
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Announcing another meeting
of the REGAL SOCIAL CLUB,
on Wednesday Evening, in the
Dining Room of ^^ "PI T^
HOTEL
o
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nj
J
I
651:
AGENCY GOTHIC OPEN, FRANKLIN GOTHIC AND P. T BARNUM
84 Point 3 A
72 Point 4
60 Point 5 A
48 Point 5 A
Raleigh Gothic Condensed
Other sizes* in preparation
144 Point 3A Font contains two punctuation marks (? !), also period and comma which may be justified into position with quads to form other punctuation marks
1
1
I
i
*
Above
Character
Cast on
12 Point
Body
Raleigh Gothic Condensed Figures, as well is Grotesque Characters A, K, M, N, 5, shown above, atq not included in the regular font
:[i66]:
12 Point
3A 5a
14 Point 21 A 40 a
Descenders cast on 78 Point body
60 Point
4A 6a
EXHIBITION
fine Paintings Greatly Admired
12 Point 23 A 46 a
MELODIOUS TWHJSUES KTUMED
Spring foaming Inspirited
10 Point 27 A 54 a
PROFITABLE CONIFEROUS WOODLANDS
Northern Operations Increasing Monthly
Descenders cast on 66 Point body
8 Point 30 A 60 a
48 Point
5A 8a
Descenders cast on 54 Point body
42 Point
5 A 10 a
- * •
36 Point
6 A 10 a
30 Point
7A 14a
24 Point
9A 18a
AUTUMNAL MIRATION DELIGHTED STUDENTS
Birds travelling into the unknown without any
previous knowledge or experience to ultimately
winter on grounds of which they are ignorant
6 Point 33 A 65 a
STUPENDOUS PUZZLE SEEMINGLY INEXTNCABLY MIXED
Everywhere are shorebirds and none have ever travelled
before; this is the first migration. Here is a rabble from
the north, southward bound ; no mistakes must be made
18 Point
16A 30a
*
*
*Not made in sizes below 24 Point
:[i67]:
Alternate Gothic No. 1
72 Point
3A 5a
30 Point
9 A 16 a
12 Point
26A 50a
Symbol
60 Point
3A 6a
BINDERS
Quietude
48 Point
6 A 10 a
ENCOMIUM
Multiplicity
42 Point
7A 10a
DISCOURAGE
Recapitulate
36 Point
7A 13a
KINDERGARTEN
Bright Scholars
DISCOMPOSE
Spendthrifts
SECURITIES INVESTIGATED
Many stockholders rejoice
on completion of inventory
which proved encouraging
24 Point
11A 22a
MODERN 6UIDE
Gifted Violinist
10 Point 30 A 60 a
REMARKABLE OPPORTUNITIES
New schools install necessary
equipment and capable teacher
gives instruction for operating
18 Point
16A 34a
HONEST MEMBERS
Registers Approval
8 Point 32 A 63a
IMPORTANT SUGGESTION PUBLISHED
Dfccoitnoaict of extravagait mtbri
and the practfctag if strictest tcirwiy
wktrivtrpracticafcli pkasei taxpayer
14 Point
24 A 48a
DOMESTIC ENTERPRISE
Establishments opened
long before completion
6 Point 35 A 70 a
PICTOtESaiEltllRlin PIEAS1N6 PHTESJOIS
Tnore in aaiy btaitHil rosidtnew atotg ti»
woU-koptneoMUli highways. How refreshing
the ttmsphffi Mdl phasing tbt urly snstt
alter tlretto* labors li ertwoM uttrtptlis
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A B C D E F G H I
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T U V W X Y Z & $
12 3 4 5 6 7 8 9 0
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60 Point Figures
set solid
:[i68]:
Alternate Gothic No. 2
60 Point Figures
set solid
I
12 Point
24 A 48 a
30 Point
8 A 13 a
ENTERPRISING CITIZEN
Introduces novel system
for finding true valuation
after many futile efforts
HUNDREDS
Graduating
10 Point
26 A 52 a
24 Point
9 A 18 a
WONDERFULGYMNASTICS
Great athletes exhibit skill
and daring to amuse people
who gaze on in amazement
MANIFESTED
Remonstrate
8 Point
29A 58a
la Point
15A 30a
PRACTICABILITY DEMONSTRATED
Business men manifesting unusual
interest in novel heating apparatus
which promises great saving of fuel
DEMAND RIGHTS
Judges Expected
6 Point
33 A 65 a
14 Point
20 A 41a
INDEPENDENCE BRINGS US CONFIDENCE
Contradictory is they seem, two things go
together always : manly self-reliance and
manly independence. They are Inseparable
attributes to personal courage and dignity
NEAREST BUILDING
Overhauled recently
for big athletic club
72 Point
3A 4a
60 Point
8A 5a
48 Point
5A 9a
Influential
42 Point
6A 9a
MUSICIANS
Gesticulate
36 Point
6 A 12 a
DISTINGUISH
Chamberlains
I
♦
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Alternate Gothic No. 3
72 Point
3A 4a
Maple
60 Point
3A 4a
BOUND
Dignify
48 Point
6A 8a
MODERN
Splendor
42 Point
5A 9a
FINISHING
Gymnasts
36 Point
6A 9a
REMAINDER
Disintegrate
t
30 Point
7 A 12a
12 Point
20 A 40a
SHARPEN
Captivate
EXCELLENT REPORTS
Promising young man
gets highest average
in recent history test
24 Point
8 A Id a
10 Point
23 A 46a
RIGHTEOUS
Headstrong
PROPOSE CONFERENCE
Many nationally famous
railroad magnates have
been invited to meeting
18 Point
VI A 25a
DISORGANIZED
Restores Order
8 Point 27 A 64 a
MEN SHOULD USE DISCRETION
We believe there are many more
good traits in the mind of man,
but few so useful as discretion
14 Point 18 A 35 a
STRANGE CUSTOM
Unusual practices
discontinued here
6 Point 30 A 60 a
FUTURE IS REPETITION OF THE PAST
History often repeats Itself, making
only such changes of programme as
growths of nations and time require
and should direct men In the future
Characters in Complete Font
A B C D E F G H I
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60 Point Figures
set solid
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CONDENSED TITLE GOTHIC No. 1 1
X
12 Point
23A
30 Point
9A
72 Point
3A
DIRECTING CHOIR
CHANGE OBJECTS
REHEARSE OFTEN
MEANING
BROKERS
10 Point
27 A
MOST ENTHUSIASTIC
INTRODUCED BRIDES
BEGINS CONVENTION
24 Point
13 A
8 Point No. 112
32 A
HONOR INTREPID HUNTER
DELEGATE INVESTIGATING
HONOR CLUB EXECUTIVES
DIMENSION
ENCUMBER
60 Point
3A
20 Point
16 A
8 Point No. Ill
37 A
REQUIRED DISTINCTIVE SUITE
GIVE MAGNIFICENT SOUVENIR
HUMOROUS CRITICISM HEARD
6 Point No. 113
37 A
HIDE BRANCH
CONDUCTORS
MARKED SIZE
48 Point
5A
FOREIGN SCIENTIST PRAISED WORK
DISTINGUISHED SURGEON REMAINS
YOUNG MECHANIC DECIPHERS CODE
16 Point
20A
6 Point No. Ill
4&A
MERCHANT REPLENISHED ENTIRE STOCKS
INGENIOUS MECHANIC EARNS PROMOTION
SOME PHILANTHROPIC GENTLEMAN DINED
EXPENSIVE PRODUCTIONS BROUGHT HERE
RIGHT GOVERNOR
SPREADING BUSH
COMBS REMOVED
42 Point
5A
9 and 54 Point carried in stock only at Foundry
36 Point
6A
X
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EXTRA CONDENSED TITLE GOTHIC No. 12
*•
72 Point
60 Point
48 Point
42 Point
M
■M
♦
4A
4A
8A
8A
CHARACTERS IN COMPLETE FONT
J
1
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J ■
_
54 Point carried in stock only at Foundry
36 Point
9A
20 Point
23 A
16 Point
26A
30 Point
11 A
12 Point
30A
24 Point
17 A
INTELLIGENT SUPERINTENDENT
HIRED INDUSTRIOUS
37 A
10 Point
SCHOLARS
TEACHER SUBMITS SPLENDID REPORT
ENTIRE CLASS ATTENDED RECEPTION
48 Point Figures
set solid
Chic Border No. 5
♦
[ *7a]:
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RAILROAD GOTHIC
■M
60 Point Figures
set solid
*
14 Point
19 A
INTERESTING
BIOGRAPHERS
12 Point
20A
HIGHLANDERS
MASTERPIECE
10 Point No. 2
24 A
FOREIGN SINGER
BLIND MUSICIAN
10 Point No. 1
30 A
RECOVERED FRIEND
PUBLIC RESOURCES
8 Point No. 2
26A
UNAUTHORIZED FORCE
IMPORTANT PAINTING
8 Point No. 1
30A
EXHIBITED CLEAH LEDGER
INDIAN MAIDS CAMPING
6 Point No. 6
36A
DISTRICT CHAIRMAN APPOINTED
UNCOMPROMISING COMMANDER
6 Point No. 4
42A
REMODELING SUBURBAN FARMHOUSE
SOUTHERN CONVENTION ADJOURNED
6 Point No. 3
48A
OOVERNMENT IECURIN8 PLENIPOTENTIARIES
COMRESSIONAl INVESTICUTION SUCCESSFUL
ENCOURAOED RESERVATIONS CONFIRMATION
6 Point No. 2
64 A
lElVTirUL MOURTIIN MSIOMCIt COMPLETED
OTIAiHATION IMPROVED 0ISTA1DUTINS CHAME
SlflRAl IRUNTIFUl SIHTUMfN COHTRIIUTIKO
42 Point
oA
120 Point
8A
86 Point
6A
96 Point
3A
80 Point
8A
COINAGE
84 Point
3A
24 Point
11 A
PROVISION
MACHINES
72 Point
3A
18 Point
ISA
NECKERCHIEF
UNDESIRABLE
64 Point carried in stock only at Foundry
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CHARACTERS IN COMPUTE FORT
ABCDEFGHIJKL
MNOPQRSTUVW
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60 Point
3A
7 8 9 0
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48 Point
4A
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96 Point
3A 4a
84 Point
3A 4a
72 Point
3A 4a
60 Point
3A 4a
48 Point
3A 6a
42 Point
4A 6a
36 Point
4 A 7 a
#-
Franklin Gothic
30 Point
6A 8a
10 Point
16 A 32 a
NIGHTINGALES
Bird sanctuaries
become popular
for nature study
8 Point
19 A 38 a
24 Point
5 A 11a
QUARTZ
Borough
SUBMERGE BRIDGE
Detour necessitated
selecting altogether
new homeward route
6 Point
21 A 44
18 Point
8 A 17 a
NITROGEN
Hymnology
BRIGHTEST SUNSHADE
Summer costumes show
most amazing display of
decidedly new colors and
enliven drab city streets
5 Point
22 A 46 a
14 Point
12 A 24 a
EQUESTRIAN
Popular Story
SCREEN PLAY FASCINATING
Fancy runs Hot under the spell
of motion pictures, for by fairy
enchantment shackles of time
and space fall away and we live
and move amid mystic scenes
4 Point
20 A 48 a
12 Point
14 A 29a
QUICK SERVICE
Important Notes
QUAINT COLONIAL ARCHITECTURE
Interesting old-fashioned villagers
that overflow with shrewd, vinegary
humor inhabit these historic towns
but once their confidence Is gained
you discover their sterling qualities
Characters in Complete Font
A B C D E F G
H I J K L
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set solid
K
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60 Point Figures
set solid
Franklin Gothic Itaiic (Non-Kerning)
10 Point
15 A 30 a
18 Point
8 A 14 a
WINTER HOMES
New departments
showing valuable
household design
8 Point 18 A 36 a
CONSIDER PROBLEM
Many opportunities for
business boys seeking
more happy prospects
SPLEN
n$
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Entertained
their guests
14 Point
11 A 21a
6 Point 19 A 39 a
SPEAKERS APPLAUDED
Prominent editorial writer
will deliver daily discourse
to former collegians. Some
diagrams shown explained
HOME GUARD
Enlisted guide
gave watchers
valuable paper
12 Point
14 A 27 a
5 Point
19 A 38 a
MOIHIE OR OFFICE EFFICIENCY
Frequently this phrase la used In
connection with more produc Hon
but the business man will handle
the word with intelligence. There
are different phases of efficiency
PICTURE FOUND
Enchanting scene
recently restored
interested critics
Characters in Complete Font
A B C D E F G
H I J K L M NO
P Q R S T U V
W X Y Z & $
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72 Point
3A 4a
60 Point
3A 4a
48 Point
4A 5a
Night
42 Point
4A 6a
Myths
36 Point
5A 7a
BROKE
Cymbal
30 Point
5A 8a
QUENCH
Replaced
24 Point
6A 9a
DREAMER
Hydropical
:[i75]:
Franklin Gothic Condensed
72 Point
3A 4a
60 Point
3A 5a
48 Point
4A 7a
Months
42 Point
6A 8a
BROKEN
Register
36 Point
5A 9a
HUMIDOR
Exploiting
30 Point
6 A 10 a
NOURISHED
Indigo Gown
24 Point
7 A 14 a
12 Point
17 A 34 a
NOSTRUM
Junior help
impetuous
BRONZE FIGURE
Generous citizen
donates splendid
memorial college
10 Point
19 A 38 a
18 Point
11A 20a
EXTRACTION
Old countries
partly helped
intrepid sons
MOUNTAIN TRACK
Great geographers
explore unfamiliar
mountainous trails
8 Point 22 A 45 a
ENCHANTED PARADISE
Startling adventures in
remote islands recently
discovered make movie
picture very interesting
14 Point
15A 30a
KINDERGARTEN
Healthy children
enjoy embryonic
educational year
6 Point 24 A 46 a
PRETTY ORIENTAL VASES
Newest imported novelties
suitable to personal usage
or holiday gifts are found in
greater variety in this store
than ever thought possible
Characters In Complete Font
A B C D E F G
H I J K L
N 0
P Q R S T U V
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60 Point Figures
set solid
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60 Point Figures
set solid
M-
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Franklin Gothic Extra Condensed
14 Point
18 A 36 a
42 Point
5A 9a
POWERFUL ENGINE
Displays Character
Magnet
12 Point
21 A 44 a
36 Point
5A 11a
ENDURANCE CONTEST
Awakened enthusiasm
among local amateurs
Respited
30 Point
7 A 14 a
10 Point
25 A 48 a
RESTORED CONFIDENCE
Great printing concerns
installed new machinery
High Grade
24 Point
9 A 18 a
8 Point
28 A 65a
FIRST DEGREE ADMINISTERED
Newly elected members enjoy
banquet after being initiated
DISCOVERED
Stylish Guest
18 Point
14 A 29a
6 Point
30A 60a
INCREASES SUBURBAN BUSINESS
Merchants insist that advertising
gives business an added stimulus
NOTED FARMER
Invested Capital
Characters in Complete Font
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120 Point
3A 4a
96 Point
84 Point
72 Point
60 Point
48 Point
3A 4a
3 A 4 a
3A 4a
3A 6a
4A 8a
*
60THIC CONDENSED TITLE NO. 117
120 Point
3A
80 Point
9A
96 Point
3A
72 Point
3A
60 Point
3A
64 Point
6A
48 Point
6A
MERCHANDISE
42 Point
8A
HOUSE BUILDING
86 Point
8A
CRIMES
SUPERIOR MINE
IS OUR DEMAND
♦
♦
24 Point
14 A
GOOD COMPOSITORS
FOR CLASS PRINTING
20 Point
18 A
DESIGNED FOR SPECIMEN
DISTINCTIVE GOOK COVER
18 Point
21 A
SERVING NEEDS OF CUSTOMER
PLEASING HIS UTMOST DESIRE
16 Point
21A
SHARP BUSINESS COMPETITION
DEMANDS NEWER EQUIPMENTS
MODERN SHOPS DO FINE WORK
12 Point
25A
CANNOT DE EXECUTED ON ANY WORN
OUT MACHINERY OR WITH OLD TYPE
NOT IN FIT CONDITION $1234567890
10 Point No. 1172
33A
SOME HIGH CLASS WORK REQUIRES EXTRA
MACHINES AND IN PRESSROOMS CONTAINING
CORRECT EQUIPMENT THIS PROBLEM CAN BE
10 Point No. 1171 39 A
COMPOSITION TODAY IS SIMPLIFIED BY CONFINING
ENERGIES SPENT IN EXECUTING HIGHEST CLASSES
OF PRINTING TO STANDARD OF TYPE FACES NEEDED
8 Point 44 A
MAXIMUM STRENGTH IN THE FORCEFUL EXPRESSION CONVEYED
BY THE PRINTED WORDS OFTEN CONSTITUTES THE IMPELLING
REASON FOR THE PARTICULAR ADAPTABILITY OF THE GOTHICS
6 Point 39 A
HE ADLETTER PURPOSES AIE WELL SERVED BY THE TITLE CONDENSED
ITS VARIED USES AS A MEMBER OF THE GOTHIC CONSTELLATION BEING
REC06NIZED WHERE COBPACTHESS IS AH ESSEHTIAL REQUISITE FOR
6 Point 83 A
FIVE POINT SIZE II THIS CROUP INDISPENSABLE AS AIL PRACTICAL HUNTERS AGREE
ITS INCLUSION STRENGTHENS THE UTILITY OF THE SERIES AND ADDS CHARACTER TO
FINISHED PRINTED PRODUCTIONS THUS CONTRIBUTING PRIME IMPORTANCE TO THIS
54
Point
Figures
set solid
I
78]:
Gothic No. 578
i
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60 Point Figure*
set solid
♦
0
10 Point
16A 30a
24 Point
6 A 10 a
MARINE GUARD
Naval destroyers
anchor in harbor
to guard interests
Distinct
8 Point
20A 38a
18 Point
8 A 16a
EMINENT POLITICIAN
Great crowds welcome
soldiers on return from
battlefields of Flanders
REIGNED
Magnifies
6 Point
24 A 44 a
14 Point
12A 23a
LARGE OFFICE BUILDINGS
Happy bank clerks take great
delight In the eozlnems of their
new quarters. Beautiful view
of river may be had Irom roof
IMPROVING
State House
6 Point
21A 38a
12 Point
15A 27a
DELIGHTFUL SUMMER OUTINGS
Numerous excursionists line deck
of paletlel steamboat about to start
up the Hudson River* A syncopated
|etc band will furnish dance music
HONORARIUM
English lawyer
found evidence
9 and 64 Point carried in stock only at Foundry
72 Point
3A 4a
60 Point
3A 4a
48 Point
3A 4a
42 Point
3A 5a
36 Point
4A 6a
30 Point
4A 8a
M
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I
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Gothic No. 544
*
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36 Point
4A 7a
NIMBUS
Eclipsing
30 Point
BA 9a
MIXTURE
Distinction
24 Point
6A 12a
HUMOROUS
Congratulated
18 Point
9 A 19a
NICE UNIFORM
Excellent Soldier
14 Point
12A 26a
GYPSIES CAMPED
Build Splendid Huts
12 Point
14 A 28a
FRESH ENCOUNTER
Rivals Contested Game
10 Point
17 A 36a
DANGEROUS MECHANISM
Accidents Fortunately Averted
8 Point
18A 88a
ENCHANTING SURROUNDINGS
Grotesquely Painted Establishment
6 Point
18 A 40a
DELIGHTS INTERESTED AUDIENCE
Noted Aotor Soored Wonderful Suooess
42. 48, 64 and 60 Point carried in stock only at Foundry
PAGEANT
Commemorating the Opening of the
Home for Aged Aotors
.
Kenilworth Auditorium
Newark, Kansas
WEEK OF JUNE FIRST
Under auspices of the
ACTORS9 WELFARE LEAGUE
of Hudson County
VOCATIONAL CAMEO NO 7213
36 Point Figures
set solid
AMERICAN
TYPE FOUNDERS
SALES
COKTORATION
*■
•*
I
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Gothic No. 545
60 Point Figures
set solid
Characters in Complete Font
A B C D E F G
H I J K L M IM
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W X Y Z & $ 1 2
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72 Point
3A 4a
60 Point
3A 4a
48 Point
3A 5a
Expert
42 Point
3A 6a
Mikado
9 and 54 Point carried in stuck only at Foundry
10 Point
15 A 30 a
18 Point
8 A 17 a
36 Point
4A 6a
NEW METHOD
Company claims
greatly improved
facilities caused
more production
HUNTING
Bought girl
BUNGS
niftytackle HaUghtV
8 Point 18 A 36 a
RAILROAD BRIDGES
Engineer arranging the
many necessary details
and superintending the
preliminary regulations
for immediate building
14 Point
11A 22a
NEIGHBOR
Companions
encountered
30 Point
5A 8a
RESUME
former mate Qualifying
6 Point
18 A 36 a
12 Point
13A 26a
BANKING EQUIPMENT
Model conveniences that
enhance the satisfaction
and accommodations for
many depositors are now
installed. The gentlemen
directing are industrious
RESOURCES
Maintain some
mode of saving
for unusual use
24 Point
6 A 10 a
DECISIONS
Metropolitan
:[i8i]:
Gothic Nos. 520 to 526
48 Point No. 620
3A
42 Point No. 620
6A
NICK
36 Point No. 620
6A
ROAD
30 Point No. 620
6A
BENCH
24 Point No. 620
8A
MISGIVE
18 Point No. 620
10 A
INDENTED
REPOSING
12 Point No. 620
16 A
EACH NUMBER
NOTICE FROCK
10 Point No. 620
18 A
BARGE RETURNING
DISTINCTIVE HOME
8 Point No. 626 20 A
HIRE CLEVER MECHANIC
UNIQUE MACHINE GIVEN
8 Point No. 626 23 A
GET PRODUCTION REPORTS
FURNISH CHARMING MUSIC
6 Point No. 524 23 A
BEAUTIFUL BUILDING
MADE HONOR GUARD
HISTORIC MANSIONS
6 Point No. 623 30 A
ENTERTAINS GOVERNOR
HANDLING HUGE CROWD
SPECTACULAR RESULTS
6 Point No. 622
33A
PURCHASED FINE CALENDAR
EXHIBIT NUMEROUS STYLES
REMARKABLE SCHOLAR WON
6 Point No. 621
37 A
RETURN FROM EUROPEAN CLIME
OVERHAUL SEVEN AUTOMOBILES
JUDGEUROEE INSPECTION TOUR
Characters in Complete
Font
A B C D E
F G H I J K
L M IM O P
Q R S T U
V W X Y Z
&, $ 1 2 3 4
5 6 7 8 9 0
• i • , i i
64 and 60 Point carried in stock only at Foundry
Gothic Condensed No. 524
24 Point
10 A 19 a
12 Point
22A 46a
EXPORTED
Huge Stock
18 Point
12 A 24 a
DEMANDING
Kept Enough
14 Point
19 A 33 a
MODERN USAGE
Began Production
MEMBERS RESIGN
Organize Sport Club
10 Point 26 A 64 a
HANDSOME BORDERS
Bought Choice Material
8 Point 32 A 66 a
DESIGNS INTEREST PUBLIC
Spanish Masterpiece Displayed
6 Point 31 A 63 a
GIVE COMICAL PERFORMANCE
Prominent vaudeville acton make
oxtensive plant for entertainment
30, 36, 48, 60 and 72 l'oint carried in stock only at Foundry
Characters In Complete Font
ABCDEFGHIJKL
MNOPQRSTUVW
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36 Point
Gothic No. 520
Figures
set solid
12
34
56
78
90
24 Point
Gothic Condensed
No. 524 Figures
set solid
:[i82]
GOTHIC CONDENSED No. 521
K
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♦
60 Point Figures
set solid
20 Point
20A
SIGNED NOTE
BARS REPORT
16 Point
24A
PROCURE OROER
DESIGN SCENERY
12 Point
29A
MANA6ERS GATHER
CLEVER INVENTORS
10 Point
36A
RESOLUTIONS ADOPTED
SHOE MANUFACTURERS
8 Point
48A
EXTRAORDINARY PHOTOGRAPHER
MERCHANT DEMANDED BUILDING
6 Point
44 A
DISTINGUISHED WRITER RETURNED
INVENTS WONDERFUL INSTRUMENT
9 and 64 Point carried in stock only at Foundry
HARDWARE
MATERIALS FOR CONTRACTORS AND MECHANICS
FARMIN6 AND FACTORY
TRACTOR AND AUTOMOBILE
SERVICE STATION
STEPHENER & BUSHSTEIN
OFFICE AND DELIVERY YARD
RUNSDEN CENTER, MAINE
72 Point
60 Point
48 Point
42 Point
86 Point
90 Point
SA
4A
6A
8A
FIGURE
8A
DINE
10 A
GIRLS RECOVER
MARINES HUNT
24 Point
16 A
NOTED EXPLORER
REFINERS MARCH
*•
I
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72 Point
3A 5a
Objected
60 Point
3A 5a
DISGUISE
48 Point
6A 10a
EXCURSION
High Country
42 Point
6 A 11a
REMODELING
Notable Firms
36 Point
6 A 12 a
UNDISCOVERED
SpringMountain
Gothic Condensed No. 529
30 Point
9A 17a
12 Point
28A 55a
COLUMBIAN
Rich Authors
HOLD MOTORCYCLE RACES
Scores of motorcyclists have
now signified their intention
of riding in endurance races
24 Point
12 A 25 a
10 Point
31 A 65 a
REQUIREMENTS
Expects Payment
OCEAN LINER CAPACITY TAXED
Large demands for reservation
on passenger steamer. Tourists
booking ahead tor autumn rush
18 Point
17 A 36 s
NOMINATE SOLDIER
Country Enthusiastic
8 Point 35 A 70 a
EXHIBITS FINER PORTRAIT PAINTING
Magnificent display of these famous
paintings; also noted etchings, which
are products of the foreign masters
14 Point
22 A 46 a
6 Point
35 A 70 a
CHANGING LARGE MAP
Baffling Manufacturers
CROWD AT SEASHORE LARGEST KNOWN
Extraordinarily warm weather resulted in
the greatest gatherings at the seashore
hostelries and resorts ever encountered
CHARACTERS IN COMPLETE FONT
A R C D E F G H I
J K L M N 0 P Q R S
T U V W X Y Z & $
12 3 4 5 6 7 8 9 0
a b c d e f g h i
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60 Point Figures
set solid
:[i84]:
POSTER GOTHIC
*
*
♦
48 Point Figures
set sofid
60 Point
4A
96 Point
48 Point
4A
42 Point
5A
36 Point
6A
MAIDEN
30 Point
8A
PRINTING
GIGANTIC
24 Point
10 A
NEIGHBORS
DISTRIBUTE
84 Point
72 Point
3A
3A
L
1
3A
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FOR SIZES SMALLER THAN 24 POINT SEE BANK GOTHIC CON0ENSE0 MEDIUM, PAGE 141
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:[ i85 ]:
72 Point
3A 4a
60 Point
3A 6a
Equity
48 Point
4A 8a
Intrepid
42 Point
6A 9a
Klondike
36 Point
5A 9a
RETURNS
Exposition
30 Point
6A 10a
HISTRIONIC
British Kings
24 Point
7 A 14 a
REPRODUCED
Neat Pamphlet
News Gothic
18 Point
11 A 22 a
MENAGERIE
Big elephant
securely tied
10 Point 21 A 42 a
OBEY INSTRUCTION
Commanding officer
teaches recruits how
hospital tents should
be folded when down
14 Point
ISA 29a
ENTERPRISING
Cloth merchant
pleasing buyers
8 Point 23 A 45 a
MAKING REAL FRIENDS
Good nature is positively
more agreeable than wit.
It gives to the face an air
more benign than beauty
12 Point 17 A 34 a
RECEIVED NICELY
Brilliant statesman
gladly returns after
prolonged absence
6 Point 26 A 50 a
ROAD TO EMINENCE HARD
Many say greatness is really
an eminence, the ascent to
which is steep and lofty, and
superior men always display
unusual boldness and vigor
Characters in Complete Font
ABCDEFGH
I J K L M N 0 P
QRSTUVWX
Y Z & $ 1 2 3
4 5 6 7 8 9 0
abcdefgh i
j k I m n o p q r
stuvwxyz
. » • • i ?
t
60 Point Figures
set solid
:[i86]
News Gothic Condensed
*
a
60 Point Figures
set solid
*
10 Point
26A 61a
18 Point
IB A 30 a
WORDS BETRAY WISDOM INSUREDSALES
Consider silently whatever
folks say, because speech Advertising idea
either conceals or reveals , . , , .
the speaker's inmost soul helped DUSIfieSS
8 Point
28A 56a
14 Point
21 A 40 a
GOOD BOOKS ARE INSPIRING
Remember that chiefly through
books we have intercourse with
minds, and good books
are now within the reach of all
REASON EXPECTED
Our education must
depend upon brains
V
6 Point
30A 60a
12 Point
25A 48a
DUTIES FAITHFULLYPERFORMED
We require from buildings, as from
men, two kinds of goodness : doing
their practical duties well, and that
they be pleasing while doing them,
which is itself another form of duty
RESTORE CONFIDENCE
Wonderful strides made
toward business revival
encouraging merchants
Characters in Complete Font
a
c
e
•
i
J k
m n o
r
s
u v w x y z
F
F . . | ?
ft J ft ft
72 Point
3A 4a
60 Point
4A 6a
Register
48 Point
6A 8a
42 Point
6A 9a
Eulo
istical
36 Point
6A 9a
NOURISHING
GainStren
30 Point
7A 14a
PERSEVERANCE
Capable Scholar
24 Point
10A 18a
HAN DSOM E COVER
Beautiful Designing
M
I
87]:
News Gothic Extra Condensed
£3
w^mm
72 Point
4 A 6a
60 Point
48 Point
42 Point
36 Point
30 Point
24 Point
4A 6a
6 A 11a
6 A 13 a
6A 13a
9A 17a
12 A 23 a
HARVESTING BEGINS
i Prosperity
O-
■H— ^—
18 Point
19A 38a
10 Point
31 A 63 a
DIGNIFIED ILLUSTRATION
JOURNALISM OF BENEFIT TO
Newspapers are servants of the human
intellect, and their ministry is for good
designs simply arranged
character of the folks who direct them
14 Point
25 A 49a
8 Point
36A 70a
GREATLY PLEASE INSTRUCTOR
*
Children studying the histories
OUR MINDS INCLINE TO DIFFERENT OBJECTS
Many ideas grow better if transplanted into
another mind. That which was a weed in one
mind soon becomes a flower in the other, and
flowers change to weeds in the same manner
12 Point
28A 56a
6 Point
34 A 68 a
QUESTIONS OF GREAT IMPORTANCE
Shrewd advertisers usually require
circulation and territory they cover
HEALTHFUL RECREATION STIMULATES WORKERS
Recreation is a physical and moral necessity. The
toilworn artisan, stooping and strain ins ever his
task which taxes eye and brain and limb, ought to
have opportunity and means tor an hour or more of
healthful relaxation when that task is concluded
♦
I
88]:
'I
■O
60 Point Figures
set solid
AMERICAN
TYPE FOUNDERS
SALES
CORPORATION
o
o-
Lightline Gothic
-o
o-
36 Point
Lightline Gothic
Figures set solid
1
2
3
4
5
6
7
8
9
0
12 Point
Lightline Title
Figures set solid
Characters in Complete Font
ABCDEFGHIJ
KLMNOPQRS
TUVWXYZ&$
1234567890
abcdefghijkl
mnopqrstuvw
x y z . ,
i ?
LIGHTLINE TITLE GOTHIC
12 Point No. 8
17 A
RECOGNIZES
DISPOSITION
12 Point No. 7
21 A
BURGOMASTER
ENCYCLOPEDIA
12 Point No. 6 24 A
HONEST PERSON
UNION SERVICES
12 Point No. 5 29 A
PICTURESQUE GUIDE
FINANCIAL CREDITOR
6 Point No. 4 26 A
MECHANICALTRICK
PREVIOUS REPLIES
COMPULSORY PLAN
6 Point No. 3 31 A
BEWILDERING ACTIONS
NATIONAL PARLIAMENT
ILLUSTRATED FEATURE
6 Point No. 2
40 A
FRANK OUTSPOKEN YOUTH
OUTSTANDING SECURITIES
MEMBERS PRAISE OFFICER
NEWTURBINES INSTALLED
6 Point No. 1
46A
CAPITALIST PURCHASED ESTATE
INTERNATIONAL MAGNATE WEDS
RELATIVES GREATLY SURPRISED
TELEPHONE CONGRATULATIONS
CHARACTERS IN COMPLETE FONT
ABCDEFGHIJK
LMNOPQRSTU
VWXYZ&$123
4567890.,-':;!?
:[i8o]:
36 Point
6A 9a
Hypothesis
30 Point
6A 12a
Military Band
24 Point
8 A 14 a
EXPENDITURE
Rival Champion
18 Point
11 A 22a
FOREIGN DICTUM
Independent Official
14 Point 17 A 32 a
SOCIAL CONFERENCE
Bibliographic Discussion
12 Point 19 A 39 a
UNINTERESTING STORIES
Entertain Rich Philanthropist
10 Point
22 A 43 a
POPULAR DRAMAS RECALLED
Many famous plays scheduled for
presentation starting next season
8 Point 24 A 47 a
NEWSPAPER PUBLISHERS CONVENE
Editors and proprietors have agreed upon
program for their semi-annual conference
6 Point No. 4 26 A 52 a
IMPORTANT MATTERS AWAIT SETTLEMENT
Discussion of advertising and circulation among
the numerous topics scheduled for presentation
6 Point No. 3 31 A 61a
PAPER MANUFACTURERS DESCRIBED CONDITIONS
Give lengthy explanation for increasing contract prices of
newsprint despite objections from the weekly newspapers
■o
Bulletin Typewriter
36 Point 4 A 20 a
IMPORTANT AMOUNCEMENT
Marsh Motor Trucks are
now ready for delivery
24 Point 6 A 30 A
Many Marsh Motor Trucks are picked
at random to run their lives out
without ever leaving the "building.
18 Point 8 A 40 a
In our engineering research laboratories,
Marsh Trucks are subject to that investi-
gation which helps to keep Marsh quality.
CHARACTERS IN COMPLETE FONT OF BULLETIN TYPEWRITER
ABCDEPGHIJKLMN0PQRSTUVWXYZ&$1234567890abc
defghi jklmnopqrstuvwxyz . , - ! M : ; ! ? ( )~~/@y(*%#
Justifiers are sold separately in one and in five pound fonts
Jumbo Typewriter
24 Point 6 A
NOTICE: MARSH MOTOR COMPANY
OFFERS EXTRAORDINARY QUALITY!
CHARACTERS IN COMPLETE FONT OF JUMBO TYPEWRITER
ABCDEFGH I JKLMNOPQRSTUVWXYZ&
$1234567890., -'"::!?(
Justifiers are sold separately in one and five pound fonts
:[i9o]:
Typewriter Faces
28A 86a
5 Point AMXRICAH TYPEWRITER. Characters 4 Point Sot. Imitation
typewritten letters have come to occupy an important place in
ABCDByGHIJKLMN0PQRSTUVWrSfZ&$1234567890abcdefBhiJklmnopqrstuTW
xyz. .-■•■: ;!?<)"••*/*#
Fractions are f on ted ii^itv \ and furnished separately
20 A 100 a
10 Point AMERICAN TYPEWRITER. Characters
6 Pt. Set. Imitation typewritten letters
ABCDEFGHIJKLMN0PQRSTUVWXYZ&$1234567890abc
defghi jklmnopqrstuvwxyz, ,-Mf :;!?() *@#/fo#
9 A 42 a
10 Point ELITE OLIVER TYPEWRITER. Charac-
ters 6 Pt. Set. Imitation typewritten ABC
DEFGHI JKLMN0PQRSTUVWXYZ&$1234567890abcdef
ghi j klmnopqrs tuvwxyz . , - f " : ; ! ? ( ) a=*@#/%#
q A in ft
10 Pt. ELITE UNDERWOOD TYPEWRITER. Char-
acters 6 Point Set. Imitation type- ABCD
EFGHIJKLMN0PQRSTUVWXYZ&$1234567890ahcdefi
hi jklmnopqrstuvwxyz. ,-f": ;!?() =° + *§@tf/%:
20A 78a
6 Point REPRODUCING TYPEWRITER. Characters 4*2 Pt. Set.
Imitation typewritten letters have come to occupy an
ABCDEFGHIJKLMN0PQRSTUVWXYZ&81234567890abcdefghiJklmnop
qrs tuvwxyz. ,-'•":;!?( )"/%#
Fractions are fonted 1412341838B87B1323 and furnished separately
ISA 66a
8 Point REPRODUCING TYPEWRITER. Characters 5 Pt.
Set. Imitation typewritten letters have come to
ABCDEFGHIJKLMN0PQRSTUVWXYZ&$1234567890abcdefghij
klmnopqrstuvwxyz . ,-' f ":;!?( ) //&#
10 Point REPRODUCING 'TYPEWRITER. Charac-
ters 6 Point Set. Imitation typewritten
ABCDEFGHIJKLMN0PQRSTUVWXYZ&$1234567890ab
cdef ghi jklmnopqrstuvwxyz. ,-' f ":;!?( ) /%#
20A 100a
10 Point NEW MODEL ELITE REMINGTON TYPE-
WRITER. Characters 5£ Point Set. Im- ABC
DEFGHI JKLMN0PQRSTUVWXYZ&$1234567890abcdef
ghi j klmnopqrs tuvwxyz . , - *
i tt
!?o *@tm
1 1 S 1 3 5 7
Fractions are fonted 4 g ^8 8 8 8 an<* 'urn^^ separately
20A 100a
12 Point NEW MODEL UNDERWOOD TYPEWRITER. Characters 1/10 Inch Set. Im-
itation typewritten letters have come to occupy an important place in
*;he industrial world of today ABCDEFGHIJKLMNOPQRSTUVWXYZ&§ 1234567890abc
iefghi jklmnopqrstuvwxyz. ,-'"':;!?( )~°*@<tl%#
113 13 5 7
Fractions are fonted 4 o 4. fi ft ft ft an(* furnkhed separately
20 A 100a
12 Point NEW MODEL REMINGTON TYPEWRITER. Characters 1/10 Inch Set. Imi-
tation typewritten letters have come to occupy an important place in
the industrial world of today, ABCDEFGHIJKLMN0PQ,RSTUVWXYZ&$1234567890ah
edefghijklmnOpqrStUVWXyZ. ,-''":;!?() *©$/'%# Fraction, are fonted -\ \ | g 1 1 -g and furnished wparately
8 A 34 a
12 Point UNDERWOOD TYPEWRITER. Characters 7J Point Set. Imitation type-
written letters have come to occupy an important place in the indus-
trial world of today, and every printer with business ABCDEFGHUKLMN
OPQRSTUVWXYZ&f 1234567890abcdefghi jklmnopqrstuvwxyz .,-'":;!?() *@(zV%#Hf
15 A 60a
12 Point RIBBON-FACE TYPEWRITER. Characters 7 1/4 Point Set. Imitation
typewritten letters have come to occupy an important place in the in-
dustrial world of today, and every printer with business in- ABCDEFGHI
JKLMN0PQRSTUVWXYZ&$1234567890abcdef ghi jklmnopqrs tuvwxyz. , - ' " : ;!?()"/%#
20 A 100 a
12 Point SILK REMINGTON TYPEWRITER. Characters 1/10 Inch Set. Imita-
tion typewritten letters have come to occupy an important place in the
industrial world of today, and ABCDEEGHIJKLMU0PQRSTUVWXYZ&$1234567890a
bcdefghi jklmnopqrstuvwxyz .,-'":;!?() *
1 1 *3 1 *\ *\ 7
Fractions are fonted 4040666 and furnished separately
20A 100a
12 Point REMINGTON TYPEWRITER No. 2. Characters 7 Point Set. Imitation
typewritten letters have come to occupy an important place in the indus-
trial world of today, and every printer with business instincts ABCDEFGH
IJKLMNOPQRSTUVWXYZ&$1234567890abcdef ghi jklmnopqrstuvwxyz.
• 1 1
_ • it •
j? •()"/*#
20A 100a
12 Point STANDARD TYPEWRITER. Characters 1\ Point Set. Imitation type-
written letters have come to occupy an important place in the indus-
trial world of today, and every ABCDEFGHI JKLMN0PQRSTUVWXYZ&$1234567890
abcdef ghi jklmnOpqrstUVWXyZ . ,- • n I \ ! ? ( )- j%# Fraction* are fonted %%%%%%%%% ™d furnished separately
Justine™ for all typewriter faces are put up in 1-pound and 6-pound fonts and furnished only when specially ordered
{191 ]:
BODY TYPE
MODERN AND OLDSTYLE
Readability and attractiveness being essential qualities of all printing, the type face for the text matter of booklets and
catalogues should be very carefully selected. Foundry type, hand set and perfectly spaced gives the extra touch of artistry
that always distinguishes first-class work. An otherwise well planned job can be spoiled by careless handling of important
small text matter. Reader interest — the whole purpose of a catalogue — depends upon careful attention to little details
not possible except by hand setting. The designs shown in this body type section offer sufficient variety for every purpose
and are grouped by sizes for easy comparison. Sizes larger than twelve point, where made, will be found
on other pages of this book in the showing of the complete series.
Six Point Boi>om Book ajto Italic. The body tjpe feces
shown on this and aeoompaayingpagee are some of the
famous types of printing bistort. They cover a wide range
of styles making easy the selection of the correct body type
for anr piece of printing. The lines hare been made long
enough to be of serrice in calculating copy space. All the
laces of each stse hare been grouped togetner for compari-
eon of weight and size of face* thereby enabling the primer
Six Point Baskerville Roman and Italic The body type
facet shown on this and accompanying pages arc tome of the
famous typo of printing history. They cover a wide range of
styles making easy the selection of the correct body type for any
piece of printing. The lines have been made long enough to be of
service in calculating copy space. All the faces of each size have
been grouped together for comparison of weight and size of face
thereby enabling the printer to make the selection of type most
Six Point Cloister Lightface and Italic. The body
type faces shown on thb and accompanying pages are
some of die famous types of printing history. Tney cover
a wide range of styles making easy the selection of die
correct body type for any piece of printing* The linea have
been made long enough to be of service in calculating copy
space. All the faces ofeach siae have been grouped together
for comparison of weight and size of face, thereby enabling
Six Point Caslon No. $40 and Itauc. The body type
faces shown on this and accompanying pages are some of the
famous types of printing history. They corer a wide range
of styles making easy the selection of the correct body type
for any piece of printing. The lines hare been made long
enough to be of serrice in calculating copy space. All the faces
of each size have been grouped together for comparison of
weight and sine ef fat*, thereby enabling the printer ft make the
Six Poimt Modern Roman No. 64 and Itauc.
The body type faces shown on this and accom-
panying pages are some of the famous types of
printing history. They cover a wide range of
styles making easy the selection of the correct
body type for anv piece of printing. The lines
have been made long enough to be of service In
calculating copy space. All the faces of each size
8ix Point Roman No. 510 and Italic. The body
type faces shown on this and accompanying pages
are some of the famous types of printing history.
They cover a wide range of styles making easy the
selection of the correct body type for any piece of
printing. The lines have been made long enough
to be of service in calculating copy space. All the
faces of each size have been grouped together for corn-
Six Point Caslon Oldstvlb No. 471 and Italic
The body type facet shown on this and accompanying
pages are some of the famous types of printing history.
They cover a wide range of styles making easy the selec-
tion of the correct body type for any piece of printing.
The lines hare been made long enough to be of serrice
in calculating copv space. All the facea of each size have
been grouped Ugetner fer (impart sen ef weight and stece ef
Soc Point Clouts* Oumtylb and Itauc. The body
type hoes shown on this and accompanying pages ana
aome of the famous typaa of printing history. They cover
a wide range of styles making easy the selection of the
cornet body type for any piece of printing. The linea have
bean made long enough to be of service in calculating
copy apace. All the feces of each earn have been grouped
together for comparison of weight and site of face, thereby en*
Soc Point Gouot Oldsttlb and Itauc. The body
type facea shown on this and accompanying pagea are
some of the famous types of printing history. They
cover a wide range of styles making easy the selec-
tion of the correct body type for any piece of print-
ing. The lines have been made long enough to be of
service in calculating copy space. All the faces of
each size hove been grouped together for comparison of
Six Point Bulmkb Roman and Itauc. The body type
faces shown on this and accompanying pagea are
some of the famous types of printing history. They
cover a wide range of styles making easy the selec-
tion of the correct body type for any piece of print-
ing The lines have been made long enough to be
01 service in calculating copy space. All the faces
of each sixs have been grouped together for comparison
Six Point Garamond and Itauc. The body type
faces shown on this and accompanying pages are
some of the famous types of printing history. They
cover a wide range of styles making easy the selection
of the correct body type for any piece of printing.
Hie lines have been made long enough to be of ser-
vice in calculating copy space. All the faces of each
size have been grouped together for comparison of weight
Six Poimt Scotch Roman and Italic. The body
type facea shown on this and accompanying pagea
are some of the famous types of printing history.
They cover a wide range of styles making easy the
selection of the correct body type for any piece of
printing. The linea have been made long enough
to be of service in calculating copy space. All the
faces of each size have been grouped together for
See Poimt Cbmvky Schoolbook and Itauc. The
body type facea ahown on this and accompanying
pagea are some of the famona typaa of printing
hiatory* They cover a wide range of atylee mak-
ing eaay the selection of the correct body type for
any piece of printing. The linea have been made
long enough to be of service in calculating copy
space All the face* of each size have been group
Six Ponrr Century Catalogue and Itauc The body
type facea ahown on thia and accompanying pagea are
aome of the famoua typea of printing hiatory. They
cover a wide range of style* making eaay the selection
of the correct body tvpe for any piece of printing. The
linea have been made long enough to be of aervice in
calculating copy apace. All the facea of each size have
been grouped together for comparison of weight and
Set Point Schoolbook Oldsttu with Century
Schoolbook Itauc. The body type facea ahown
on thia and accompanying pagea are aome of the
famoua typea of printing hiatory. They cover a
wide range of styles making easy the selection of
the correct body type for any piece of printing.
The linea have been made long enough to be of
service in calculating copy space. All the faces of
Six Point Cbotury Oldsttlb and Italic. The
body type facea shown on this and accompanying
pagea are aome of the famoua typea of printing
history. They cover a wide range of styles making
eaay the selection of the correct body type for any
piece of printing. The linea have been made long
enough to be of service in calculating copy space.
All tme faces of each size have been grouped together
Six Poiht Booom ah© Itauc. The body type faces shown
on this and aocoaroanyingpaget are aome of the famous
types of printing hiatory. They cover a wide range of atylea
making eaay the selection of the correct body type for anv
piece of printing. The linea have been made long enough
to be of service in calculating copy space. All the faces of
each siae have been grouped together for comparison of
weight and eiee of five* thereby enabling the printer to
Six Point Goudy Catalogue and Italic. The body
type facea shown on thia and accompanying pagea
are some of the famoua typea of printing hiatory.
They cover a wide range or styles making eaay the
selection of the correct body type for any piece of
E tinting. The linea have been made long enough to
e of aervice in calculating copv ipace. All the faces
of each size hove been grouped together for comparison
Six Point Century Expanded and Italic. The
body type facea ahown on thia and accompanying
pagea are aome of the famoua typea of printing
hiatorv. They cover a wide range of atylea making
eaay the selection of the correct body type for any
pieee of printing. The linea have been made long
enough to be of aervice in calculating copy apace.
All the faces of each sise have been grouped together
Six Point Bookman Oldetyle and Italic. The body
type facea shown on thia and accompanying
pagea are aome of the famoua typea of printing
hiatory. They cover a wide range of atylea mak-
ing eaay the aelection of the correct body type
for any piece of printing. The linea have been
made long enough to be of aervice in calculating
copy apace. All the feoes of each eime have been
Fiw Point Roma* No. 827 and Italic. The body type
faces shown on this and accompanying pages are aome
of the famoua types of printing hiatory. They cover a
wide range of sty lee making easy the aelection of the
correct body type for any piece of printing. The linea
have been made long enough to be of service in calcu-
lating copy space. All the facea of each site have been
grouped together for comparison of weight and aiae of
face, thereby enabling the printer to make the selection
Six Point Bernherd Gothic Light and Italic. The body
type faces shown on this ano accompanying pages are
some of the famous types of printing history. Tney cover
a wide range of styles making easy the selection of the
correct body type for anv piece of printing. The lines have
been made long enough to be of service in calculating
copy space. All the faces of each size have been grouped
together for comparison of weight end size of face, thereby
Six Point Stymie Light and Italic. The body type
faces ahown on thia and accompanying pagea are
aome of the famoua typea of printing history. They
cover a wide range ot styles making eaay the aelec-
tion of the correct body type for any piece of print-
ing. The linea have been made long enough to be
of aervice in calculating copy apace. All the facea
0/ eacA size have been grouped together for com-
:[ 192 ]:
Pivs Ponrr Romas No. 524 and Italic. The body typs faces shown
on this And accompanying pages are some of the famous types ot
printing history. They cover a wide range of styles making easy
the selection of the correct body type for any piece of printing.
The lines hare been made long enough to be of serrice in calcu-
lating copy space. All the faces of each sise have been grouped
together for comparison of weight and sise et faas, thereby en-
abling the printer to make the selection of type most appropriate
for the contemplated Job— be it booklet, catalog or pubttemUe*
BODY TYPE
Eight Point Bodoni Book and Italic. The
body type faces shown on this and accompany-
ing pages are some of the famous types of
printing history. They cover a wide range of
styles making easy the selection of the correct
body type for any piece of printing. The lines
have been made long enough to be of service
Eight Point Baskerville Roman and Italic.
The body type faces shown on this and accompany-
ing pages are some of the famous types of printing
history. They cover a wide range ot styles making
easy the selection of the correct body type for any
piece of printing. The lines have been made long
enough to be of service in calculating copy space. All
Eight Point Cloister Lightface and Italic.
The body type faces shown on this and accom-
panying pages are some of the famous types of
printing history. They cover a wide range of
styles making easy the selection of the correct
body type for any piece of printing. The lines
have been made long enough to be of service in calcu-
Eight Point Caslon No. 540 and Italic.
The body type faces shown on this and accom-
panying pages are some of the famous types
of printing history. They cover a wide range
of styles making easy the selection of the
correct body type for any piece of printing.
The lines ka<ve been made long enough to be of
Eigiit Point Modern Roman No. 64
and Italic. The body type faces shown
on this and accompanying pages are
some of the famous types of printing
history. They cover a wide range 01
styles making easy the selection or the
correct body type for any piece of printing.
Eight Point Roman No. 510 and Italic.
The body type faces shown on this and ac-
companying pages are some of the famous
types of printing history . They cover a wide
range of styles making easy the selection of
the correct body type for any piece of print-
ing. The lines have heen made long enough to
Eight Point Caslon Oldstyle No. 471 and
Italic. The body type faces shown on this and ac-
companying pages are some of the famous types of
printing history. They cover a wide range of styles
making easy the selection of the correct body type for
any piece of printing. The lines have been made
long enough to be of service in calculating copy space.
Eight Point Cloister Oldstylb and Italic.
The body type faces shown on this and accom-
panying pages are some of the famous types of
printing history. They cover a wide range of
styles making easy the selection of the correct
body type for any piece of printing. The lines
have been made long enough to be of service in
Eight Point Goudy Oldstyle and Italic.
The body type faces shown on this and ac-
companying pages are some of the famous
types of printing history. They cover a wide
range or styles making easy the selection
of the correct body type for any piece of
printing. The lines have been made long enough
Eight Point Bulmer Roman and Italic.
The body type faces shown on this and ac-
companying pages are some of the famous
types of printing history. They cover a wide
range ofstyles making easy the selection of
the correct body type Tor any piece of print-
ing. The lines have been made long enough to
Eight Point Garamond and Italic. The
body type faces shown on this and accom-
panying pages are some of the famous types
of printing history. They cover a wide ranee
of styles making easy the selection of the
correct body type for any piece of printing.
The lines have been made long enough to be of
Eight Point Scotch Roman and Italic.
The body type faces shown on this and ac-
companying pages are some of the famous
types of printing history. They cover a wide
range ofstyles making easy the selection of
the correct body type for any piece of print-
ing. The linen hare been made long enough to
Eight Point Century Schoolbook and
Italic. The body type faces shown on
this and accompanying pages are some
of the famous types of printing history.
They cover a wide range of styles mak-
ing easy the selection of the correct
body type for any piece of printing. The
Eight Point Century Catalogue and
Italic The body type faces shown on this
and accompanying pages are some of the
famous types of printing history. They cover
a wide range of styles making easy the selec-
tion of the correct body type for any piece
of printing. The lines have been made long
Eight Point Schoolbook Oldstyle
with Century Schoolbook Italic.
The body type faces shown on this and
accompanying pages are some of the
famous types of printing history. They
cover a wide range of styles making easy
the selection of the correct body type for
Eight Point Century Oldstyle and
Italic The body type faces shown on this
and accompanying pages are some of the
famous types of printing history. They cover
a wide range of styles making easy the se-
lection of the correct body type for any piece
of printing. The lines have been made long
Eight Point Bodoni and Italic. The body
type faces shown on this and accompanying
pages are some of the famous types of print-
ing history. They cover a wiae range of
styles making easy the selection of the cor-
rect body type for any piece of printing.
The lines have been made long enough to
Eight Point Goudy Catalogue and Italic.
The body type faces shown on this and
accompanying pages are some of the fa*
mous types of printing history. They cover
a wide range of styles making easy the
selection of the correct body type for any
piece of printing. The lines have been made
Eight Point Century Expanded and
Italic. The body type faces shown on
this and accompanying pages are some
of the famous types of printing history.
They cover a wide range of styles making
easy the selection 01 the correct body
type for any piece of printing. The lines
Eight Point Bookman Oldstyle and Italic.
The body type faces shown on this and ac-
companying pages are some of the famous
types of printing history. They cover a wide
range of styles making easy the selection
of the correct body type for any piece of
printing. The lines have been made long
Eight Point Piranesi and Italic. The tody type races
shown on this and accompanying page* are some or
the famous types or printing history. I hey cover a
wide range or styles making easy the selection or
the correct body type for any piece or printing. I he
lines have heen made long enough to he or service
in calculating copy space. ^ a // (he faces of each site have
Eight Point Bernhard Gothic Light and Italic.
The body type faces shown on this and accom-
panying pages are some of the famous types of
printing history. They cover a wide range of styles
making easy the selection of the correct body
type for any piece of printing. The lines have
been made long enough to be of service in calcu-
Eight Point Stymie Light and Italic. The
body type faces shown on this and accom-
panying pages are some of the famous types
of printing history. They cover a wide range
of styles making easy the selection of the
correct body type for any piece of printing.
The lines have been made Jong enough
Eight Point Bernhard Booklet and Italic. The
bod}? type face* inown on this and accompany-
ing pages are some or the famous types of print-
ing history. They cover a wide range of styles
making easy the selection of the correct body
type for any piece of printing. The lines have
been made long enough to be of service in calcu-
:[io3]:
BODY TYPE
Ten Point Baskerville Roman and Italic. The body type faces
shown on this and accompanying pages are some of the famous
types of printing history. They cover a wide range of styles making
easy the selection of the correct body type for any piece of printing.
The lines have been made long enough to be of service in calculating
copy space. All the faces of each size have been grouped together for
comparison of weight and size of face, thereby enabling the printer
to make the selection of type most appropriate for the contemplated job in
Ten I oint Piranesi and Italic. The body type races shown on
this ana accompanying pages are some or the ramous types or
printing history. Tney cover a wide range or styles making easy
the selection or the correct body type ror any piece or print-
ing. I he lines nave been made long enough to be or service in
alculating copy space. All the races or each size have been
grouped together ror comparison or weight and size or race,
tnetehy enabling the piinlel io make the selection of type, most appropriate fox
1
c
Ten Point Caslon No. 540 and Italic. The body type
faces shown on this and accompanying: pages are some of the
famous types of printing history. They cover a wide range of
styles making easy the selection of the correct body type for
any piece of printing. The lines have been made long enough
to be of service in calculating copy space. All the faces of each
size have been grouped together for comparison of weight and
size of face ; thereby enabling the printer to make the selection of type
Ten Point Caslon Oldstyle No. 47 1 and Italic. The body type
faces shown on this and accompanying pages are some of the famous
types of printing history. They cover a wide range of styles making
easy the selection of the correct body type for any piece of printing.
The lines have been made long enough to be of service in calculat-
ing copy space. All the faces of each size have been grouped together
for comparison of weight and size of face, thereby enabling the printer
to make the selection of type most appropriate for the contemplated job
Ten Point Bodoni Book and Italic. The body type faces
shown on this and accompanying pages are some of the famous
types of printing history. Tney cover a wide range of styles
making easy the selection of the correct body type for any
Eiece of printing. The lines have been made long enough to
e of service in calculating copy space. All the faces of each
size have been grouped together for comparison of weight
and size efface, thereby enabling the printer to make the selec-
Ten Point Bernhard Booklet and Italic. The bod^ type faces
shown on this and accompanying pages are some or the ramous
t^pee or printing history. Tne^ cover a wide range or stvles mak-
ing eas^ the selection or the correct nod^ r$?pe tor anv piece or
printing. The lines have been made long enough to be or service
in calculating cop£ space. All the races or each size have been
grouped together ror comparison or weight and size or race,
thereby enabling the printer to make the selection of type most
Ten Point Bulmer Roman and Italic. The body type faces
shown on this and accompanying pages are some of the
famous types of printing history. Tney cover a wide range of
styles making easy the selection of the correct body type for
any piece of printing. The lines have been made long enough
to be of service in calculating copy space. All the faces of
each size have been grouped together for comparison of
weight and size of face, thereby enabling the printer to make the
Ten Point Modern Roman No. (54 and Italic. The
body type faces shown on this and accompanying pages
are some of the famous types of printing history. They
cover a wide range of styles making easy the selection of
the correct body type for any piece of printing. The
lines have been made long enough to be of service in
calculating copy space. All the faces of each size have
he-en grouped together for comparimn of tr eight and nize
Ten Point Garamond and Italic. The body type faces
shown on this and accompanying pages are some of the
famous types of printing history. They cover a wide range
of styles making easy the selection of the correct body type
for any piece of printing. The lines have been made long
enough to be of service in calculating copy space. All the
faces of each size have been grouped together for compan-
ion of weight and size of face f thereby enabling the printer to make
Ten Point Roman No. olO and Italic. The body typefaces
shown on this and accompanying pages are some of the
famous types of printing history. They cover a wide range
of styles making easy the selection of the correct body type
for any piece of printing. The lines have been made long
enough to be of service in calculating copy space. All the
faces of each size have been grouped together for compari-
son of weight and mze of face , therelyy enabling (he printer to
Ten Point Century Catalogue and Italic. The body
type faces shown on this and accompanying pages are
some of the famous types of printing history. They cover
a wide range of styles making easy the selection of the
correct body type for any piece of printing. The lines
have been made long enough to be of service in calcu-
lating copy space. All the faces of each size have been
grouped together for comparison of weight and size of
Ten Point Cloister Lightface and Italic. The body type
faces shown on this and accompanying pages are some of the
famous types of printing history. They cover a wide range of
styles making easy the selection of the correct body type for
any piece of printing. The lines have been made long enough
to be of service in calculating copy space. All the faces of each
size have been grouped together for comparison of weight and
size of face, thereby enabling the printer to make the selection of type
{194]:
BODY TYPE
Ten Point Cloister Oldstyle and Italic. The body type
faces shown on this and accompanying pages are some of the
famous types of printing history. They cover a wide range of
styles making easy the selection of the correct body type for any
piece of printing. The lines have been made long enough to be
of service in calculating copy space. All the faces of each size
have been grouped together for comparison of weight and size of
face, thereby enabling the printer to make the selection of type most ap-
Ten Point Scotch Roman and Italic. The body type faces
shown on this and accompanying pages are some of the
famous types of printing history. They cover a wide range of
styles making easy the selection of the correct body type for
any piece of printing. The lines have been made long enough
to be of service in calculating copy space. All the faces of each
size have been grouped together for comparison of weight
and size qfface, thereby enabling the printer to make the selection
Ten Point Goudy Oldstyle and Italic. The body type
faces shown on this and accompanying pages are some of
the famous types of printing history. They cover a wide
range of styles making easy the selection of the correct
body type for any piece of printing. The lines have been
made long enough to be of service in calculating copy
space. All the faces of each size have been grouped to-
gether for comparison of weight and size of face, thereby ena-
Ten Point Century Oldstyle and Italic. The
body type faces shown on this and accompanying
Eages are some of the famous types of printing
istory. They cover a wide range 01 styles making
easy the selection of the correct body type for any
piece of printing. The lines have been made long
enough to be of service in calculating copy space.
A 11 the faces of each size have been grouped together
Ten Point Goudy Catalogue and Italic. The body type
faces shown on this and accompanying pages are some
of the famous types of printing history. They cover a
wide range of styles making easy the selection of the
correct body type for any piece of printing. The lines
have been made long enough to be of service in calcu-
lating copy space. All the faces of each size have been
grouped together for comparison of weight and size of face
Ten Point Century Expanded and Italic. The body
type faces shown on this and accompanying pages are
some of the famous types of printing history. They
cover a wide range of styles making easy the selection
of the correct body type for any piece of printing. The
lines have been made long enough to be of service in
calculating copy space. All the faces of each size have
been grouped together for comparison of weight and
Ten Point Schoolbook Oldstyle with Century
Schoolbook Italic. The body type faces shown on
this and accompanying pages are some of the fa-
mous types of printing history. They cover a wide
range of styles making easy the selection of the cor-
rect body type for any piece of printing. The lines
have been made long enough to be of service in cal-
culating copy space. All the faces of each size have
Ten Point Century Schoolbook and Italic. The
body type faces shown on this and accompanying
pages are some of the famous types of printing
history. They cover a wide range of styles making
easy the selection of the correct body type for any
piece of printing. The lines have been made long
enough to be of service in calculating copy space.
All the faces of each size have been grouped together
Ten Point Bodoni and Italic. The body type faces
shown on this and accompanying pages are some of the
famous types of printing history. Tney cover a wide range
of styles making easy the selection of the correct body
type for any piece of printing. The lines have been made
long enough to be of service in calculating copy space.
All the faces of each size have been grouped together
for comparison of weight and size of face \ thereby ena-
Ten Point Bookman Oldstyle and Italic. The body type
faces shown on this and accompanying pages are some
of the famous types of printing history- They cover a
wide range of styles making easy the selection of the
correct body type for any piece of printing. The lines
have been made long enough to be of service in calcu-
lating copy space. All the faces of each size have been
grouped together for comparison of weight and size
Ten Point Stymie Light and Italic. The body type
faces shown on this and accompanying pages are
some of the famous types of printing history. They
cover a wide range of styles making easy the selec-
tion of the correct body type for any piece of print-
ing. The lines have been made long enough to be of
service in calculating copy space. All the faces of
each size have been grouped together for compari-
Ten Point Bernhard Gothic Light and Italic. The body type faces
shown on this and accompanying pages are some of the famous
types of printing history. They cover a wide range of styles
making easy the selection of the correct body type for any
piece of printing. The lines have been made long enough to be
of service in calculating copy space. All the faces of each size
have been grouped together for comparison of weight and size
of face, thereby enabling the printer to make the selection of
■[ *95 J
BODY TYPE
12 Point Baskerville Roman and Italic. The body type
faces shown on this and accompanying pages are some
of the famous types of printing history. They cover a
wide range of styles making easy the selection of the
correct body type for any piece of printing. The lines
have been made long enough to be of service in calcu-
lating copy space. All the faces of each size have been grouped
12 Point Piranesi and Italic. The tody type races shown on
this and accompanying pages are some or the ramous types
or printing history.They cover a wide range or styles making
easy the selection or the correct hody type ror any piece or
printing. The lines have heen made long enough to he or
service in calculating copy space. AH the races or each size
nave been gioupea to^fyeifoX comparison of weight ana size of face,
12 PointCaslon No. 540 and Italic. The body
type faces shown on this and accompanying
pages are some of the famous types of printing
history. They cover a wide range of styles mak-
ing easy the selection of the correct body type for
any piece of printing. The lines have been made
long enough to be of service in calculating copy space.
12 Point Caslon Oldstyle No. 471 and Italic
The body type faces shown on this and accom-
panying pages are some of the famous types of
printing history. They cover a wide range of styles
making easy the selection of the correct body type
for any piece of printing. The lines have been made
long enough to be of service in calculating copy space. All
12 Point Bodoni Book and Italic The body type
faces shown on this and accompanying pages are some
of the famous types of printing history. They cover a
wide range of styles making easy the selection of the
correct body type for any piece of printing. The lines
have been made long enough to be of service in cal-
culating copy space. All the faces of each size have
YZ Point Bernhard Booklet and Italic. The hod^ t^pe
faces shown on this and accompanying pa|es are some
of the ramous t^pes or printing history. Tne^ cover a
wide range of stales making eas^ the selection or tne
correct bod^ t^pe ror anp piece or printing. Tne lines
nave been made long enough to be or service in cal-
culating copy space. All the faces of each size have been
12 Point Bulmer Roman and Italic. The body type
faces shown on this and accompanying pages are some
of the famous types of printing history. They cover a
wide range of styles making easy the selection of the
correct body type for any piece of printing. The lines
have been made long enough to be of service in calcu-
lating copy space. All the faces of each size have been
12 Point Modern Roman No. 64 and Italic. The
body type faces shown on this and accompany-
ing pages are some of the famous types of print-
ing history. They cover a wide range of styles
making easy the selection of the correct body
type for any piece of printing. The lines have
been made long enough to be of service in calculat-
12 Point Garamond and Italic. The body type
faces shown on this and accompanying pages are some
of the famous types of printing history. They cover a
wide range of styles making easy the selection of the
correct body type for any piece of printing. The lines
have been made long enough to be of service in cal-
cu la ting copy space. All the faces of each size have been grouped
12 Point Roman No. 510 and Italic. The body
type faces shown on this and accompanying pages
are some of the famous types of printing history.
They cover a wide range of styles making easy the
selection of the correct body type for any piece of
printing. The lines have been made long enough
to be of service in calculating copy space. All the faces
12 Point Century Catalogue and Italic. The
body type faces shown on this and accompanying
pages are some of the famous types of printing
history. They cover a wide range of styles making
easy the selection of the correct body type for any
piece of printing. The lines have been made long
enough to be of service in calculating copy space.
12 Point Cloister Lightface and Italic. The body
type faces shown on this and accompanying pages are
some of the famous types of printing history. They cover
a wide range of styles making easy the selection of the
correct body type for any piece of printing. The lines have
been made long enough to be of service in calculating copy
space. All the faces of each size have been grouped together for
{196]:
BODY TYPE
12 Point Cloister Oldstyle and Italic. The body
type faces shown on this and accompanying pages are
some of the famous types of printing history. They cover
a wide range of styles making easy the selection of the
correct body type for any piece of printing. The lines have
been made long enough to be of service in calculating copy
space. All the faces of each size hare been grouped together for
12 Point Scotch Roman and Italic. The body
type faces shown on this and accompanying pages
are some of the famous types of printing history.
They cover a wide range of styles making easy
the selection of the correct body type for any
piece of printing. The lines have been made long
enough to be of service in calculating copy space.
12 Point Goudy Oldstyle and Italic. The body
type faces shown on this and accompanying pages
are some of the famous types of printing history.
They cover a wide range of styles making easy the
selection of the correct body type for any piece of
printing. The lines have been made long enough
to be of service in calculating copy space. All the faces
12 Point Century Oldstyle and Italic. The
body type faces shown on this and accompany-
ing pages are some of the famous types of
printing history. They cover a wide range of
styles making easy the selection of the correct
body type for any piece of printing. The lines
have been made long enough to be of service in
12 Point Goudy Catalogue and Italic. The body
type faces shown on this and accompanying
pages are some of the famous types of printing
history. They cover a wide range of styles mak-
ing easy the selection of the correct body type
for any piece of printing. The lines have been
made long enough to be of service in calculating
12 Point Century Expanded and Italic.
The body type faces shown on this and accom-
panying pages are some of the famous types
of printing nistory. They cover a wide range
of styles making easy the selection of the cor-
rect body type for any piece of printing. The
lines have been made long enough to be of ser-
12 Point Schoolbook Oldstyle with Cen-
tury Schoolbook Italic. The body type
faces shown on this and accompanying pages
are some of the famous types of printing
history. They cover a wide range of styles
making easy the selection of the correct body
type for any piece of printing. The lines have
12 Point Century Schoolbook and Italic,
The body type faces shown on this and ac-
companying pages are some of the famous
types of printing history. They cover a wide
range of styles making easy the selection of
the correct body type for any piece of print-
ing. The lines have been made long enough to
12 Point Bodoni and Italic The body type faces
shown on this and accompanying pages are some
of the famous types of printing history. They cover
a wide range of styles making easy the selection of
the correct body type for any piece of printing.
The lines have been made long enough to be of
service in calculating copy space. All the faces of
12 Point Bookman Oldstyle and Italic. The body
type faces shown on this and accompanying
pages are some of the famous types of print-
ing history. They cover a wide range of styles
making easy the selection of the correct body
type for any piece of printing.The lines have been
made long enough to be of service in cal-
12 Point Stymie Light and Italic. The body type
faces shown on this and accompanying pages
are some of the famous types of printing his-
tory. They cover a wide range of styles making
easy the selection of the correct body type for
any piece of printing. The lines have been made
long enough to be of service in calculating
12 Point Bernhard Gothic Light and Italic. The body
type faces shown on this and accompanying pages are
some of the famous types of printing history. They
cover a wide range of styles making easy the selection
of the correct body type for any piece of printing. The
lines have been made long enough to be of service in
calculating copy space. All the faces of each size have
:[i97]:
DIAMOND COMBINATION MONOGRAMS
36
Poi
nt \j " U
A
•(.)• V f ' <
I 4
if
48 Point
¥ 4
A
m iy f • ■
I 4
I
> 4
A
▼
4
60 Point
►
Each font contains
same characters
as shown in the
36 Point size
i
ff^
t
(
t
P
1
9
V1RKOTYPE COMBINATION MONOGRAMS
Sold in fonts, or separately in two, three, four and five letter combinations
Series E, 36 Point, Put up in fonts of one type each, 81 characters
/SX
i
«-
Ifi)
ra
A h
ft
if
i
i
■9
I
U
h
i
<4 K
•^
,
Series F, 36 Point— Color for Series E. Put up in fonts of one type each, 81 characters
i
\s
ID
Series C, 48 Point
Put up in fonts of one type each, 81 characters
Series D, 48 Point— Color for Series C
Put up in fonts of one type each, 81 characters
f
Series A, 60 Point
Put up in fonts of one type each, 81 characters
Series B, 60 Point— Color for Series A
Put up in fonts of one type each, 81 characters
ii
:[i98]:
VIRKOTYPE FRAMES
Series EF,to be used with Series E or F Virkotype Combination Monograms
Series CD, to be used with
Series C or D
Virkotype Combination Monograms
I characters cast on
72 Point body
>
Series AB, to be used with
Series A or B
Virkotype Combination
Monograms
fonts contain
all designs shown in
Series EF
When ordering specify
Series and Number
of frame desired
VIRKOTYPE TINT BLOCKS
Four sizes: for use with two, three, four and five letter combinations
Series No. 3, for use with 36 Point
No. 25
Series No. 2,
for 48 Point
No. 24
No. 23
No. 22
Series No, 1, for 60 Point
Ties
Nos. 1 and 2
contain all
haracters shown
in Series No. 3
^
PRINCESS COMBINATION MONOGRAMS-For One Color
A font contains one each of the smaller characters A to Z (right and left), and one each of the larger characters A to Z
J^
(m
*
i
X f o.
i
\ < 1
O$0
i
ii
a
An example showing a
monogram with the
units separated
* : ,- / 'i \ k
The characters are put
together without
justifying
x
PRINCESS COMBINATION MONOGRAMS-For Two Colors
In this series the decoration is cast separately, otherwise the font is made up the same as the one color font. Six type of the decorative piece are included in a font
t\
0%
st\
*X
tx
Fonts contain three of each character, which may be arranged in
a variety of ways, the initial of the family name always being last
0
El
51
NEWPORT MONOGRAMS
Cast on 36 Point body
n
s
o
CD
o
i
n
j
Characters are cast on 12 point set, except the I (9 point) and
M and W (18 point). All cast to register for two color printing
Tint font contains same characters as shown in outline, and sold separately
i
G
Series C, 36 Point
t
A A
■j
A
I
< a
ELITE MONOGRAM INITIALS
JL 4
r
I
\
«*
A
Series A, 60 Point
V *
i
.;
A.
I
\
Series B, 48 Point
A A
■J
Series A and B contain same characters as Series C. Fonts contain three of each character
:[i99]:
BROADWAY MONOGRAM INITIALS
•
•
Fonts contain one each of the larger fetters A to Z and two each of the small tetters. Large letter should be used for the family name. The larger letters are cast recessed at top and bottom,
which permits the insertion of the small characters without justification. Very effective results may be obtained by printing these monograms in more than one color.
T
HOLLYWOOD COMBINATION INITIALS
i
EXAMPLES
Color Characters for Hollywood Combination Initials shown below, are
f on ted and sold separately
V
A font of Hollywood Combination Initials contains three characters of every letter in the
alphabet and an Mc and Mac. The same character is cast in three different positions on the
type body. With the exception of M, W, Mc and Mac (cast 12 point set) all characters are cast
8 point set and require no justification. The M, W, Mc and Mac, when used with 8 point set
characters require slight justification in order to give the desired slope.
FIFTH AVENUE MONOGRAM INITIALS
n
en
I ,
M
each
other
these
A font contains three type of each character cast on 54 point body, and three type
character cast on 24 point body. The M and W of both sizes are cast on 8 point set; a
characters are cast on 6 point set. Very effective results may be obtained by printing
monograms in more than one color.
FIFTH AVENUE INITIAL FRAMES
in seven sizes (two pieces, right and left), to accommodate the different combinations
which may be made with the fetters by simple justification
01
No. U
ID
0
El
No.
2
10
e
01
0
4
01
.
No
5
11
Ifl
12 pt. mortise
El
14 pt. mortise
nra
16 pt. mortise
OJ No.
01 *
a
Ifl
■ars"
16 pt. mortise
£JC.
eJG"-
20 pt. mortise
No,
7
01
22 pt. mortise
■a cj
24 pt. mortis*
I
10
[ 200 ]:
VOGUE INITIALS
Made in six sizes; each size has 28 letters, four of which are made in two styles (see Series F). Sold in sets containing one of each character, or
by individual character; when ordering duplicate characters mention Series and Number of letter desired. The
range of sizes and weights of faces may be observed by studying
the lines below showing at least one letter of each size.
SERIES A
SERIES B
SERIES C
SERIES F Characters in Complete Font
A-l
A-2
J°
Y-l
SERIES D
SERIES E
Y-2
LIBERTY INITIALS
SERIES A
All Series contain
3 1 letters (see Series D)
Sold in sets
containing one of
each character, or
by individual character
When ordering
give Series and Number
of duplicate letters
desired
SERIES B
SERIES C
A.l
A-2
R-l
SERIES D Characters in Complete Font
M
R 2
1-2 J-l
J-2
P-l
T
P-2
[2d]
GEORGIAN INITIALS -series a
*F^
«
*:
F =
:^
^
r
■>
24 POINT STATIONERS INITIALS
For One or Two Colors~Sold by the Set or Individual Character
One Color Set Contains 24 Characters Two Color Set Contains 48 Characters
36 POINT STATIONERS INITIALS
+<*K\*V
48 POINT STATIONERS INITIALS
36 and 48 Point Sets Contain Same Characters as Shown in 24 Point
Set Contains 26
Characters
All characters
except Qand J cast
on 72 Point
Body
Q and J are cast on
96 Point Body
:[ 202 ]:
Made in Twenty-four Characters
72 POINT CALLIGRAPH INITIALS
Sold by the Set or Individual Character
H8GO6F
0
cJKE
GDQO£>QK
oavsua
96 POINT CALLIGRAPH INITIALS
120 POINT CALLIGRAPH INITIALS
All Sets Contain Same Characters as Shown in 72 Point Size
24 POINT UNIVERSITY INITIALS
^
T
#%^^f %^^J %^^ %J^
w w m w
v^p> ^5^ ^& ^!P
T
For One or Two Colors.
Sold by the Set or In-
dividual Character.
One Color Set contains 26 Characters Two Color Set contains 52 Characters
36 POINT UNIVERSITY INITIALS
T
48 POINT UNIVERSITY INITIALS
All Sets Contain Same Characters as Shown in 24 Point Sue
:[ 2o3 ]:
VANITY INITIALS
Cast full body and are not mortised
A-3 72 Point
other f A-2 60 Point
sizes I A-l 48 Point
A-6 72 Point
other fA-5 60 Point
sizes I A-4 48 Point
A-9 96 Point; other ( A-8 72 Point
sizes I A-7 60 Point
B-l 60 Point
other f B-2 48 Point
sizes I B-3 36 Point
C-2 60 Point
other fC-1 48 Point
sizes\C-3 36 Point
SF-4 48 Point
D-3 72 Point
other/ D-2 60 Point
sizes] D-l 48 Point
E-3 72 Point
other f E-2 60 Point
sizes I E-l 48 Point
SF-1 60 Point; other fSF-2 48 Point
sizes I SF-3 30 Point
F-3 96 Point
other f F-2 72 Point
sizes I F-l 54 Point
G-9 84 Point
other f G-8 72 Point
sizes I G-7 54 Point
G-6 96 Point
other I G-5 72 Point
sizes I G-4 54 Point
G-3 120 Point
other (G 2 72 Point
sizes I G-l 48 Point
H-6 72 Point
other f H-5 60 Point
sizes t H-4 48 Point
H-3 144 Point
other f H-2 120 Point
sizes \ H-l 96 Point
1-3 96 Point
othersize: 1-2 72 Point
J 3 84 Point
other f J-2 72 Point
sizes I J-l 54 Point
K-3 60 Point
other f K-2 48 Point
sizes l K-l 36 Point
L-3 60 Point
other f L-2 48 Point
sizes \ L-l 36 Point
L-6 60 Point
other J L-5 48 Point
sizes) L-4 36 Point
M-3 96 Point
other I M2 72 Point
sues \ Ml 48 Point
P-3 60 Point
other/ P-2 48 Point
sizes I P-l 36 Point
M-6 120 Point; othe
sizes
r f M-
slM-
■5 96 Point
4 72 Point
N-3 120 Point; other I N-2 96 Point
sizes! N-l 72 Point
[204]
VANITY INITIALS
Cast full body and are not mortised
R-3 108 Point
other I R-2 84 Point
ler f R-2
reslR-1
S-3 72 Point
other fS-2 48 Point
sizes I SI 36 Point
S 6 120 Po
sizes I R-l 54 Point
int; other f
sizes!
S-5 84 Point
S-4 60 Point
ST-13 34 Point; other size ST-5 24 Point
ST-8
72 Point; other f
sizes 1
ST-9 48 Point
ST-3 36 Point
ST-6 60 Point
other ) ST- 10 48 Point
sizes \ ST-2 30 Point
ST-4 54 Point; other size ST-1 1 36 Point
ST-7 36 Point
ST- 12 36 Point
ST-1 48 Point
U-3 60 Point
other fU-2 48 Point
sizes! U-l 36 Point
V-3 72 Point
other I V-2 60 Point
sizes \ VI 48 Point
W-10 60 Poi
int; other f W-
sizes \ W-
•9 48 Point
8 36 Point
W-7 60 Point; other fw 648 Point
sizes) W-5 36 Point
other
sizes
W-4 84 Point
W-3 72 Point
W-2 54 Point
W-l 42 Point
Y-3 84 Point
other fY- 2 60 Point
sizes (Yl 36 Point
Y-5 96 Point
other size Y-4 72 Point
LT-6 48 Point
!LT-7 42 Point
LT-8 36 Point
LT-9 30 Point
LT-10 24 Point
Roh
e
LT-4 24 Point
LT-1 36 Point
other <.i?e LT 5 24 Point
<&>
2401
2402
MINIATURE VANITY INITIALS
Put up in fonts containing one of each character
<&
1801 1201 1202
1802
2403
1804
2404
CcT C&he ^D
1803
(XT <& &~J
1805
LT 2 36 Point
LT 3 36 Point
[ 2C.5 ]
Cloister Initials and Bradley Ultra Modern Initials
CLOISTER INITIALS— Designed by F. W. Goudy
f
36 Point For one or two colors
96 Point
84 Point
72 Point
r
BRADLEY
ULTRA MODERN
INITIALS
Designed by Will Bradley
Sold singly, and in sets containing one of
each character shown in the 36 Point size
nt
60 Point
Cloister Initials sold singly, and in sets containing one of each character
Tint blocks are available for alt sizes except 36 Point
144 Point
120 Point
48 Point
60 Point
aik ■■ ^u ^a M
rHajajr a \ a* aii
48 Point
Characters in Complete Font
36 Point BRADLEY ULTRA MODERN INITIALS
Mention Size and Number when ordering single characters
:[ 206 ]:
This entire book, made up of thirteen signatures of sixteen pages
each, was printed on No. 2 Kelly Automatic Presses manufactured in the
plant of our Kelly Press Division illustrated above
Kelly
the first and last word in automatic
prin ting presses
20
#
UNIVERSITY OF MICHIGAN
3 9015 06101 6286
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